Food Shippers of America - Fall/Winter 2016 - 99


And your leaders need to lead out loud
with their values so that those values
become completely evident to the
people they are leading. Your front-line
employees need to deliver your values
out loud so they become self-evident
to your customers.
Your values ultimately shape, reflect
and define your culture.
Hmmm...could it be that culture is
everything and everything is culture?
Service is Everything,
and Everything is Service
Being good isn't good enough
anymore. Your organization needs
to not just match expectations; you
need to exceed customer service
expectations. This is why offering
"good customer service" could be
costing you millions of dollars in
unrealized revenue; "good" only keeps
you out of the doghouse. Good keeps
you out of jail. Being merely good does
nothing to turn customers into lifelong
enthusiastic fans of your organization.
And it's not always good enough to
exceed expectations - you also need
to be different.
You need to stand out from the
herd in order to be heard! If you aren't
different in a compelling way from
your competitors, then why is anyone
going to be loyal to your business?
It's difficult to imagine any
organization that is not in the service
business. Ultimately, everyone is in
the service business and everyone's
job is to provide service to someone.
Maybe not service to your external
clients or customers, and maybe it's
only service to one or two other people
internally, but the reality is, everyone
is a service provider.
Creating a service-first mindset
starts at the top, and it starts with
your culture.
If you treat your employees well and
provide them with great service,
guess what they will in turn do with

...the true key to
long-term success
is taking the focus
off the money
and putting
it on creating
an inspiring,
"want to" kind of
workplace instead
of a "have to" kind
of workplace.

your customers? That's right - happy
customers begin with happy employees.
Engaged, loyal customers begin with
engaged, loyal employees.
And, passionate, word-of-mouth
marketing begins with great employees,
because marketing is everything, and
everything is marketing.
So here we are again: culture is
everything, and everything is culture.
Communication is Everything, and
Everything is Communication
If actions speak louder than words, then
everything really is communication.
Truly open, honest and effective
communication in the workplace is the
key to pretty much everything.
I've never, ever heard a person say to me:
"I'm just too informed about what goes
on in my workplace!"
But, of course, it's not just what you say,
it's how you say it that ultimately matters
even more. How people communicate
in your workplace is a reflection of your
culture - and it shapes your culture.
Okay, I'm going to say it again. Culture is
everything, and everything is culture.

Ideas are the Currency of Success
To be successful, you need ideas
from everyone and everywhere: small
ideas for continual improvement and
grand breakthrough ideas (because
someone on your team might be
working on a better eight- track tape,
if you catch my drift).
Ideas don't just help you thrive,
stand out from the herd, make you
more money and make you more
competitive, there's a chicken-andegg relationship here as well. Asking
for and getting ideas from your
employees is also one of the most
powerful workplace motivators
there is.
Ideas inspire and energize people.
And, conversely, you need energized
and inspired people to come up with
those ideas. How you communicate,
the values you live by, and the amount
of freedom and fun you instill in your
workplace all impact your ability to
inspire new ideas.
So (are you sensing a recurring them
here?) . . . culture is everything, and
everything is culture.
Change Management is so 1990s
(But It's Still Critically Important)
If the change going on outside your
organization is greater than the
level of change going on inside your
organization, you are going to be
in serious trouble . . . maybe not
tomorrow, maybe not next year, but
someday soon.
I've always disliked the term "change
management" because it seems to me
that, as cliché as this sounds, change
is a constant; it's happening faster
than ever before. And because to be
successful you need to constantly
grow, evolve and adapt, change
management is really all about an
ongoing mindset and approach to how
you run your organization.
So how do you instill this attitude in
your employees?
It starts and ends with your culture.

FOOD SHIPPERS OF AMERICA | www.foodshippersofamerica.org |

99


http://www.foodshippersofamerica.org

Table of Contents for the Digital Edition of Food Shippers of America - Fall/Winter 2016

President’s Letter
Meet Your Board
Mentors Make a Difference
Are You Partnered with a 3PL Yet?
Caution: Merging Traffic
Retailers Sharpen Supply Chain Visibility With Improved Technology
Parking Woes Continue
Electronic Logging Devices: Myths and Facts
Tax and Accounting Changes Will Impact Transportation Industry
Retail Trends
Positive Attitudes and Strong Relationships: Key Tools for Success
From Farm to Fork
Narrow Focus to Separate from the Pack and Increase Sales Momentum
Industry Forecast
The Internet of Things
Member Profile: C&S Wholesale Grocers
Preparing for the New Overtime Pay Rules
10 Ways to Become an Effective Manager
Culture at Work is Everything, and Everything is Culture
FSA Members
In the News…
Index of Advertisers
Food Shippers of America - Fall/Winter 2016 - cover1
Food Shippers of America - Fall/Winter 2016 - cover2
Food Shippers of America - Fall/Winter 2016 - 3
Food Shippers of America - Fall/Winter 2016 - 4
Food Shippers of America - Fall/Winter 2016 - 5
Food Shippers of America - Fall/Winter 2016 - 6
Food Shippers of America - Fall/Winter 2016 - 7
Food Shippers of America - Fall/Winter 2016 - 8
Food Shippers of America - Fall/Winter 2016 - 9
Food Shippers of America - Fall/Winter 2016 - 10
Food Shippers of America - Fall/Winter 2016 - President’s Letter
Food Shippers of America - Fall/Winter 2016 - Meet Your Board
Food Shippers of America - Fall/Winter 2016 - 13
Food Shippers of America - Fall/Winter 2016 - 14
Food Shippers of America - Fall/Winter 2016 - 15
Food Shippers of America - Fall/Winter 2016 - Mentors Make a Difference
Food Shippers of America - Fall/Winter 2016 - 17
Food Shippers of America - Fall/Winter 2016 - 18
Food Shippers of America - Fall/Winter 2016 - 19
Food Shippers of America - Fall/Winter 2016 - 20
Food Shippers of America - Fall/Winter 2016 - 21
Food Shippers of America - Fall/Winter 2016 - 22
Food Shippers of America - Fall/Winter 2016 - 23
Food Shippers of America - Fall/Winter 2016 - 24
Food Shippers of America - Fall/Winter 2016 - 25
Food Shippers of America - Fall/Winter 2016 - 26
Food Shippers of America - Fall/Winter 2016 - 27
Food Shippers of America - Fall/Winter 2016 - 28
Food Shippers of America - Fall/Winter 2016 - Are You Partnered with a 3PL Yet?
Food Shippers of America - Fall/Winter 2016 - 30
Food Shippers of America - Fall/Winter 2016 - 31
Food Shippers of America - Fall/Winter 2016 - Caution: Merging Traffic
Food Shippers of America - Fall/Winter 2016 - 33
Food Shippers of America - Fall/Winter 2016 - 34
Food Shippers of America - Fall/Winter 2016 - 35
Food Shippers of America - Fall/Winter 2016 - 36
Food Shippers of America - Fall/Winter 2016 - 37
Food Shippers of America - Fall/Winter 2016 - Retailers Sharpen Supply Chain Visibility With Improved Technology
Food Shippers of America - Fall/Winter 2016 - 39
Food Shippers of America - Fall/Winter 2016 - 40
Food Shippers of America - Fall/Winter 2016 - 41
Food Shippers of America - Fall/Winter 2016 - 42
Food Shippers of America - Fall/Winter 2016 - 43
Food Shippers of America - Fall/Winter 2016 - 44
Food Shippers of America - Fall/Winter 2016 - Parking Woes Continue
Food Shippers of America - Fall/Winter 2016 - 46
Food Shippers of America - Fall/Winter 2016 - 47
Food Shippers of America - Fall/Winter 2016 - 48
Food Shippers of America - Fall/Winter 2016 - Electronic Logging Devices: Myths and Facts
Food Shippers of America - Fall/Winter 2016 - Tax and Accounting Changes Will Impact Transportation Industry
Food Shippers of America - Fall/Winter 2016 - 51
Food Shippers of America - Fall/Winter 2016 - 52
Food Shippers of America - Fall/Winter 2016 - 53
Food Shippers of America - Fall/Winter 2016 - Retail Trends
Food Shippers of America - Fall/Winter 2016 - 55
Food Shippers of America - Fall/Winter 2016 - 56
Food Shippers of America - Fall/Winter 2016 - 57
Food Shippers of America - Fall/Winter 2016 - Positive Attitudes and Strong Relationships: Key Tools for Success
Food Shippers of America - Fall/Winter 2016 - 59
Food Shippers of America - Fall/Winter 2016 - 60
Food Shippers of America - Fall/Winter 2016 - 61
Food Shippers of America - Fall/Winter 2016 - 62
Food Shippers of America - Fall/Winter 2016 - 63
Food Shippers of America - Fall/Winter 2016 - 64
Food Shippers of America - Fall/Winter 2016 - 65
Food Shippers of America - Fall/Winter 2016 - 66
Food Shippers of America - Fall/Winter 2016 - 67
Food Shippers of America - Fall/Winter 2016 - From Farm to Fork
Food Shippers of America - Fall/Winter 2016 - 69
Food Shippers of America - Fall/Winter 2016 - 70
Food Shippers of America - Fall/Winter 2016 - 71
Food Shippers of America - Fall/Winter 2016 - 72
Food Shippers of America - Fall/Winter 2016 - 73
Food Shippers of America - Fall/Winter 2016 - Narrow Focus to Separate from the Pack and Increase Sales Momentum
Food Shippers of America - Fall/Winter 2016 - 75
Food Shippers of America - Fall/Winter 2016 - 76
Food Shippers of America - Fall/Winter 2016 - 77
Food Shippers of America - Fall/Winter 2016 - 78
Food Shippers of America - Fall/Winter 2016 - 79
Food Shippers of America - Fall/Winter 2016 - 80
Food Shippers of America - Fall/Winter 2016 - Industry Forecast
Food Shippers of America - Fall/Winter 2016 - The Internet of Things
Food Shippers of America - Fall/Winter 2016 - 83
Food Shippers of America - Fall/Winter 2016 - 84
Food Shippers of America - Fall/Winter 2016 - 85
Food Shippers of America - Fall/Winter 2016 - 86
Food Shippers of America - Fall/Winter 2016 - Member Profile: C&S Wholesale Grocers
Food Shippers of America - Fall/Winter 2016 - 88
Food Shippers of America - Fall/Winter 2016 - Preparing for the New Overtime Pay Rules
Food Shippers of America - Fall/Winter 2016 - 90
Food Shippers of America - Fall/Winter 2016 - 91
Food Shippers of America - Fall/Winter 2016 - 92
Food Shippers of America - Fall/Winter 2016 - 93
Food Shippers of America - Fall/Winter 2016 - 94
Food Shippers of America - Fall/Winter 2016 - 10 Ways to Become an Effective Manager
Food Shippers of America - Fall/Winter 2016 - 96
Food Shippers of America - Fall/Winter 2016 - 97
Food Shippers of America - Fall/Winter 2016 - Culture at Work is Everything, and Everything is Culture
Food Shippers of America - Fall/Winter 2016 - 99
Food Shippers of America - Fall/Winter 2016 - 100
Food Shippers of America - Fall/Winter 2016 - 101
Food Shippers of America - Fall/Winter 2016 - FSA Members
Food Shippers of America - Fall/Winter 2016 - In the News…
Food Shippers of America - Fall/Winter 2016 - 104
Food Shippers of America - Fall/Winter 2016 - 105
Food Shippers of America - Fall/Winter 2016 - 106
Food Shippers of America - Fall/Winter 2016 - Index of Advertisers
Food Shippers of America - Fall/Winter 2016 - 108
Food Shippers of America - Fall/Winter 2016 - 109
Food Shippers of America - Fall/Winter 2016 - 110
Food Shippers of America - Fall/Winter 2016 - cover3
Food Shippers of America - Fall/Winter 2016 - cover4
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