Atlanta Building News - Summer 2016 - (Page 28)

re M ODeLer'S c O u N cIL effectively Market YOuR BuSiNeSS By M. David Ray marketing dollars and budgets... remember them? As home builders and remodelers, it is easy to lose focus of the big picture as we get more and more busy. Times are certainly better than they were five years ago for the bottom line, so it is always good to examine how we can reinvest in our businesses. Yes, the fatted calf seems to have come closer to home, and properly 28 suMMer 2016 | AtlAntA Building news marketing the success can add to your business growth and profits. So how can we best maximize our marketability to parlay the success? Effective marketing should be done on a scale to match where the business is and where we want it to be. Let's ask some additional questions to get there: * Have we defined ourselves in the industry today as homebuilders and remodelers? * Have we branded our company name and logo? * Is there a focus of business in a particular geographical location and/or price point? * Is there an architectural style and/or design features that is recognizable to us? * Internally, do we know our growth potential and limits as to how we do (or like to do) business?

Table of Contents for the Digital Edition of Atlanta Building News - Summer 2016

Letter from the President
Education and Events Calendar
Can Potential Buyers Find You Online?
EARTHCRAFT: Spreading the Green Building Gospel
EDUCATION: Meet Our New Education Manager
BOOKSTORE: Residential Construction Performance Guildelines
HOMEAID ATLANTA: Spring Brings New Life and New Projects to Help Rebuild Lives through HomeAid Atlanta
LEGAL CORNER: A One-Year Warranty Period is not a One-Year Statute of Limitation
55+ HOUSING COUNCIL: The Single Female Homebuyer
SALES AND MARKETING COUNCIL: The New Breed of Today's Design Centers
REMODELER’S COUNCIL: Effectively Market Your Business
PWB ATLANTA CHAPTER: Two PWB Atlanta Members Lift Up Homes for Heroes®
Index to Advertisers/

Atlanta Building News - Summer 2016