re M ODeLer'S c O u N cIL
By M. David Ray
marketing dollars and
budgets... remember them? As
home builders and remodelers, it is
easy to lose focus of the big picture
as we get more and more busy. Times
are certainly better than they were
five years ago for the bottom line,
so it is always good to examine how
we can reinvest in our businesses.
Yes, the fatted calf seems to have
come closer to home, and properly
28 suMMer 2016 |
AtlAntA Building news
marketing the success can add to
your business growth and profits.
So how can we best maximize our
marketability to parlay the success?
Effective marketing should be done on
a scale to match where the business is
and where we want it to be. Let's ask
some additional questions to get there:
* Have we defined ourselves in the
industry today as homebuilders
* Have we branded our company
name and logo?
* Is there a focus of business in a
particular geographical location
and/or price point?
* Is there an architectural style
and/or design features that is
recognizable to us?
* Internally, do we know our growth
potential and limits as to how we do
(or like to do) business?
Table of Contents for the Digital Edition of Atlanta Building News - Summer 2016