S a LES a ND M a RK E T IN g c O u N cIL
HOME STAGING FOR MODEL HOMES -
the New Kid on the Block!
By Barbara Heil Sonneck, Design2Sell
First impressions are everything when
walking into a prospective house to buy. They are
formed within in the first six seconds of viewing a
property, so it is important to make a space visually
interesting and capture the attention of the viewer.
Potential buyers want to walk into a house and
immediately feel connected. Picturing themselves living
in this space is a critical first step. Homebuilders have
embraced model home merchandising as a preferred
marketing tool for years, but lately, more are adding
home staging as an additional or alternative solution,
specifically for shorter term lifestyle implementations.
28 FAll 2016 |
AtlAntA Building news
Only 10 percent of potential buyers can envision
how a vacant space looks furnished! Merchandising
specialists are creating an at‑home atmosphere by
enhancing a space so buyers can see the full potential.
Home staging for models might be called a "light
version" of model home merchandising, with a
focus on enhancing the existing architecture,
showcasing furniture placement options and appealing
to the lifestyle choices of potential buyers.
Staging companies focus on how the implementation
will translate in a professional photoshoot. Real estate
photography is often the first connection and the
Table of Contents for the Digital Edition of Atlanta Building News - Fall 2016