Atlanta Building News - Fall 2016 - (Page 28)

S a LES a ND M a RK E T IN g c O u N cIL HOME STAGING FOR MODEL HOMES - the New Kid on the Block! By Barbara Heil Sonneck, Design2Sell First impressions are everything when walking into a prospective house to buy. They are formed within in the first six seconds of viewing a property, so it is important to make a space visually interesting and capture the attention of the viewer. Potential buyers want to walk into a house and immediately feel connected. Picturing themselves living in this space is a critical first step. Homebuilders have embraced model home merchandising as a preferred marketing tool for years, but lately, more are adding home staging as an additional or alternative solution, specifically for shorter term lifestyle implementations. 28 FAll 2016 | AtlAntA Building news Only 10 percent of potential buyers can envision how a vacant space looks furnished! Merchandising specialists are creating an at‑home atmosphere by enhancing a space so buyers can see the full potential. Home staging for models might be called a "light version" of model home merchandising, with a focus on enhancing the existing architecture, showcasing furniture placement options and appealing to the lifestyle choices of potential buyers. Staging companies focus on how the implementation will translate in a professional photoshoot. Real estate photography is often the first connection and the

Table of Contents for the Digital Edition of Atlanta Building News - Fall 2016

Letter From the President
Education and Events Calendar
Remodeling Trends Upward as Homeowners Stay in Place
Legal Corner
Earthcraft
Education
Bookstore
Homeaid Atlanta
55+ Housing Council
Sales and Marketing Council
PWB Atlanta Chapter
New Government Affairs Representative: Leroy Sutton
Index to Advertisers/Advertisers.com

Atlanta Building News - Fall 2016

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