Atlanta Building News - Fall 2017 - 12

Marketing
to
Millennials:

Engage a Tech-Savvy
Market by Planning Upfront

App-driven features, strong wireless coverage top list of features
By Sheryl S. Jackson

Home ownership for the
population aged 35 and
younger was slightly more than
35 percent - down from 43 percent
in 2004. There are a number
of reasons members of this
generation - which is generally
defined as people born between
1980 and the late 1990s - have
put off buying homes until they
are older.1
A down economy that limited
job opportunities for young people,
financial constraints or a desire for a
lifestyle that included urban versus
suburban settings are all reasons
that millennials have been sitting
out of the home market.
However, as they age and their
lifestyles change, they are shopping
for homes; so homebuilders need to
think about the technology features
that make a house attractive to
younger buyers.
"Our research has shown that in
order to make home more appealing
12 FALL 2017 |

ATLANTA BUILDING NEWS



Table of Contents for the Digital Edition of Atlanta Building News - Fall 2017

Letter From the President
Education and Events Calendar
Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Virtual Tours Make Homes Memorable
Legal Corner
Education
Bookstore
55+ Housing Council
Sales and Marketing Council
Pwb Atlanta Chapter
Homeaid Atlanta
Earthcraft
Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - intro
Atlanta Building News - Fall 2017 - ebelly1
Atlanta Building News - Fall 2017 - ebelly2
Atlanta Building News - Fall 2017 - cover1
Atlanta Building News - Fall 2017 - cover2
Atlanta Building News - Fall 2017 - 3
Atlanta Building News - Fall 2017 - 4
Atlanta Building News - Fall 2017 - 5
Atlanta Building News - Fall 2017 - 6
Atlanta Building News - Fall 2017 - Letter From the President
Atlanta Building News - Fall 2017 - 8
Atlanta Building News - Fall 2017 - 9
Atlanta Building News - Fall 2017 - Education and Events Calendar
Atlanta Building News - Fall 2017 - 11
Atlanta Building News - Fall 2017 - Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Atlanta Building News - Fall 2017 - 13
Atlanta Building News - Fall 2017 - 14
Atlanta Building News - Fall 2017 - Virtual Tours Make Homes Memorable
Atlanta Building News - Fall 2017 - 16
Atlanta Building News - Fall 2017 - Legal Corner
Atlanta Building News - Fall 2017 - Education
Atlanta Building News - Fall 2017 - 19
Atlanta Building News - Fall 2017 - Bookstore
Atlanta Building News - Fall 2017 - 55+ Housing Council
Atlanta Building News - Fall 2017 - Sales and Marketing Council
Atlanta Building News - Fall 2017 - 23
Atlanta Building News - Fall 2017 - Pwb Atlanta Chapter
Atlanta Building News - Fall 2017 - 25
Atlanta Building News - Fall 2017 - Homeaid Atlanta
Atlanta Building News - Fall 2017 - 27
Atlanta Building News - Fall 2017 - Earthcraft
Atlanta Building News - Fall 2017 - 29
Atlanta Building News - Fall 2017 - Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - cover3
Atlanta Building News - Fall 2017 - cover4
Atlanta Building News - Fall 2017 - outsert1
Atlanta Building News - Fall 2017 - outsert2
Atlanta Building News - Fall 2017 - outsert3
Atlanta Building News - Fall 2017 - outsert4
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