Atlanta Building News - Fall 2017 - 22

S A LES A ND M A RK E T IN G C O U N CIL

Apps for Realtors and Technology
to Target the Millennial Buyer
By Alexandra Randford, Sparks|King|Watts|Reddick and Shaun Graham, Southeast Mortgage

Millennials aged 18-34
currently make up nearly 30 percent
of the United States population - a
demographic no realtor can afford to
ignore. So, where should you begin
when trying to attract a millennial
home buyer? Let's take a look at a few
apps that can help you help them!
With low inventory of the years,
new construction has been a game
changer for many realtors and
home buyers alike. City Maps
is an app that creates custom
maps for neighborhoods, allowing
customers to ask questions about
the neighborhood.
Once you begin the contract writing
process, many home buyers ask for an

22 FALL 2017 |

ATLANTA BUILDING NEWS

estimated closing cost. Palm Agents is
an app that estimates a general figure
for your customer.
Once it's time to sign the
contract, the Docusign app is an
electronic signature management
system allowing your clients to sign
electronically from anywhere.
Another method for targeting
millennial home buyers through
technology is through the use of videos
on social media. For iPhone users, the
iMovie app or for android users, the

These
apps are
helpful in
saving you time
so that you can
better serve the
real estate
industry.

videolicious app can create sound,
transitions and content banners along
your video!
Once you have a millennial
customer searching for a property,
it's important to manage them well
within your pipeline. Refresh is
an app that combines all of your
contacts, calendars and social media
platforms so that you can easily search
information on your customer without
moving from platform to platform. This
saves time and as we all know, time
is money!
Once your transaction has closed, a
memorable way to say thank you is via
video. BombBomb allows you to send
your video via email!



Table of Contents for the Digital Edition of Atlanta Building News - Fall 2017

Letter From the President
Education and Events Calendar
Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Virtual Tours Make Homes Memorable
Legal Corner
Education
Bookstore
55+ Housing Council
Sales and Marketing Council
Pwb Atlanta Chapter
Homeaid Atlanta
Earthcraft
Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - intro
Atlanta Building News - Fall 2017 - ebelly1
Atlanta Building News - Fall 2017 - ebelly2
Atlanta Building News - Fall 2017 - cover1
Atlanta Building News - Fall 2017 - cover2
Atlanta Building News - Fall 2017 - 3
Atlanta Building News - Fall 2017 - 4
Atlanta Building News - Fall 2017 - 5
Atlanta Building News - Fall 2017 - 6
Atlanta Building News - Fall 2017 - Letter From the President
Atlanta Building News - Fall 2017 - 8
Atlanta Building News - Fall 2017 - 9
Atlanta Building News - Fall 2017 - Education and Events Calendar
Atlanta Building News - Fall 2017 - 11
Atlanta Building News - Fall 2017 - Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Atlanta Building News - Fall 2017 - 13
Atlanta Building News - Fall 2017 - 14
Atlanta Building News - Fall 2017 - Virtual Tours Make Homes Memorable
Atlanta Building News - Fall 2017 - 16
Atlanta Building News - Fall 2017 - Legal Corner
Atlanta Building News - Fall 2017 - Education
Atlanta Building News - Fall 2017 - 19
Atlanta Building News - Fall 2017 - Bookstore
Atlanta Building News - Fall 2017 - 55+ Housing Council
Atlanta Building News - Fall 2017 - Sales and Marketing Council
Atlanta Building News - Fall 2017 - 23
Atlanta Building News - Fall 2017 - Pwb Atlanta Chapter
Atlanta Building News - Fall 2017 - 25
Atlanta Building News - Fall 2017 - Homeaid Atlanta
Atlanta Building News - Fall 2017 - 27
Atlanta Building News - Fall 2017 - Earthcraft
Atlanta Building News - Fall 2017 - 29
Atlanta Building News - Fall 2017 - Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - cover3
Atlanta Building News - Fall 2017 - cover4
Atlanta Building News - Fall 2017 - outsert1
Atlanta Building News - Fall 2017 - outsert2
Atlanta Building News - Fall 2017 - outsert3
Atlanta Building News - Fall 2017 - outsert4
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