Atlanta Building News - Fall 2017 - 29

By understanding
the type of market
that millennials are
willing to invest
in, the Southface
and EarthCraft
teams realize
that a revitalized
housing market
requires innovative
marketing
strategies.

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ability to purchase homes right now,
whether "green" or not, that does not
mean they aren't creating a demand
for energy efficient products in the
future. The same study from Shelton
343047_WhiteRock.qxd
Group indicates that 57 percent of
millennials have interest in energy
850711_Builders.indd 1
management systems, and that
this demographic is most likely
to buy a solar system and own a
smart thermostat.
By understanding the type of
market that millennials are willing
to invest in, the Southface and
EarthCraft teams realize that a
revitalized housing market requires
innovative marketing strategies.
Partnering with Clementine Creative
Agency, a local marketing and
strategy firm, EarthCraft aims to
develop a value proposition for
builders and homebuyers. The value
proposition will drive a reexamination
of the programmatic and technical
elements of the program and
help reshape EarthCraft's future.
Building upon its reputation as the
most rigorous, third-party-verified
program in the market, EarthCraft
looks to embrace internet and mobile
technology, as well as strategic
marketing differentiation to make
the program more efficient and
easier for builders to adopt and reach
target buyers.

www.bldrs.com * 1.800.883.9305
10/30/07

9:00 AM

Page 1

1/10/17 11:19 PM

5222 Belle Wood Court
Buford, GA 30518
770.271.9922
Fax 770.271.9145
www.whiterockdrywall.com

www.atlantahomebuilders.com

29


http://www.bldrs.com http://whiterockdrywall.com/home.html http://www.atlantahomebuilders.com

Table of Contents for the Digital Edition of Atlanta Building News - Fall 2017

Letter From the President
Education and Events Calendar
Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Virtual Tours Make Homes Memorable
Legal Corner
Education
Bookstore
55+ Housing Council
Sales and Marketing Council
Pwb Atlanta Chapter
Homeaid Atlanta
Earthcraft
Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - intro
Atlanta Building News - Fall 2017 - ebelly1
Atlanta Building News - Fall 2017 - ebelly2
Atlanta Building News - Fall 2017 - cover1
Atlanta Building News - Fall 2017 - cover2
Atlanta Building News - Fall 2017 - 3
Atlanta Building News - Fall 2017 - 4
Atlanta Building News - Fall 2017 - 5
Atlanta Building News - Fall 2017 - 6
Atlanta Building News - Fall 2017 - Letter From the President
Atlanta Building News - Fall 2017 - 8
Atlanta Building News - Fall 2017 - 9
Atlanta Building News - Fall 2017 - Education and Events Calendar
Atlanta Building News - Fall 2017 - 11
Atlanta Building News - Fall 2017 - Marketing to Millennials: Engage a Tech-Savvy Market by Planning Upfront
Atlanta Building News - Fall 2017 - 13
Atlanta Building News - Fall 2017 - 14
Atlanta Building News - Fall 2017 - Virtual Tours Make Homes Memorable
Atlanta Building News - Fall 2017 - 16
Atlanta Building News - Fall 2017 - Legal Corner
Atlanta Building News - Fall 2017 - Education
Atlanta Building News - Fall 2017 - 19
Atlanta Building News - Fall 2017 - Bookstore
Atlanta Building News - Fall 2017 - 55+ Housing Council
Atlanta Building News - Fall 2017 - Sales and Marketing Council
Atlanta Building News - Fall 2017 - 23
Atlanta Building News - Fall 2017 - Pwb Atlanta Chapter
Atlanta Building News - Fall 2017 - 25
Atlanta Building News - Fall 2017 - Homeaid Atlanta
Atlanta Building News - Fall 2017 - 27
Atlanta Building News - Fall 2017 - Earthcraft
Atlanta Building News - Fall 2017 - 29
Atlanta Building News - Fall 2017 - Index to advertisers/advertisers.com
Atlanta Building News - Fall 2017 - cover3
Atlanta Building News - Fall 2017 - cover4
Atlanta Building News - Fall 2017 - outsert1
Atlanta Building News - Fall 2017 - outsert2
Atlanta Building News - Fall 2017 - outsert3
Atlanta Building News - Fall 2017 - outsert4
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