Connections - Winter 2016 - (Page 5)

> message from the chair Content Management BY DAVID ELLIS, CAE WHEN STAFF TOLD me the theme of the winter issue, I had to ask what she meant by "content management," which is related to, but not the same as, content marketing. For example, wikis are the least complex way to manage content online, according to our trusty copy of the CAE Study Guide. A more complex way to manage and disseminate important information can be found in our feature story about the Georgia Poultry Federation's campaign to educate and to change behavior of poultry farmers and processors in the face of a potentially devastating avian disease. While we may not all face such a stark scenario, we can learn from "how listening to members, recognizing the need for external help, and delivering on what [Georgia Poultry Federation] promised helped make their 'All In or All Gone' campaign a success." GSAE has a number of strategic initiatives this year to help our staff and volunteers manage our content more efficiently and to deliver it to you most effectively. 1. Watch for opportunities to tell us what you'd like to see via our crowdsourcing initiative courtesy of the Professional Development Committee. April's workshop was chosen by a mix of stakeholders and volunteers. 2. Help us build a "wiki" to organize our collective knowledge. Based on the CAE Domains and our Leadership Academy curricula, this will be the GSAE hub of relevant community-built resources. 3. Connect with one another online and in person based on your professional interests. Several groups will meet in the first half of 2016-including Small Staff SIG, Meetings SIG, Emerging Professionals and the Supplier Council. Our website calendar is the best place to keep up with these opportunities. 4. Learn online and at your convenience. Our webinar series continues to offer association management programming designed to be considerate of your time. See page 7 for our top programs from 2015. 5. Enjoy "edu-tainment" at its best. GSAEtv has expanded to include 10 other societies of association executives across the country. This partnership gives us even greater depth and scope to bring you success stories from your peers. 6. Join us for an unprecedented single Annual Meeting workshop in Athens, Wednesday, June 1. Based on your feedback, we have arranged for J. Tripp Mitchell, CPP, to present one the most effective active shooter practices from our friends in the law enforcement community. GSAE will continue to use innovative content management strategies to aggregate and distribute valuable, relevant, and timely information to our members. Our goal is to provide you with the tools and resources you need to be better at your job. Please don't hesitate to contact me with your ideas and thoughts on how we can continue to improve your experience! David Ellis, CAE Executive Vice President Greater Atlanta Homebuilders Association connections 5

Table of Contents for the Digital Edition of Connections - Winter 2016

Message from the Chair
GSAE News & Events
New Members
Georgia Poultry Federation Goes All In with Avian Flu Communications
Take AIM with Your Communications in 2016
Promoting and Leveraging Your Meeting Content
Why Every Leader Needs a Magic Wand and Glass Slippers
GSAE Presents Annual Awards
GSAE Luncheon & Tradeshow
December Holiday Luncheon
Thought Leadership Meeting Tips
Destination: Atlanta
Choices: With All Due Respect, Let Us Speak
Index of Advertisers

Connections - Winter 2016