Connections - Winter 2018 - 24

What Can CVBs
Do For You?
LOOKING TO INCREASE attendance
and get members excited about the
next meeting? The professionals
at your chosen destination's
convention and visitors bureau are
your partners in planning.

Beyond Dates & Rates
Research is showing that many
business travelers take extra days
after conferences to enjoy leisure
time in their event's destination,
and CVB staffers can help you
market your meeting's locale in
ways that can boost numbers.
"Planners need to know the
ins and outs of the destination,"
says Renee Lalanne-Wuderman,
director of conference & group
sales for Visit Panama City Beach.
Many CVBs offer superb online
tools that not only help planners
get a handle on everything a
city offers, but allow association
24

> Winter 2018

members to play a bit and find
more reasons to attend.
"Through our 'Make It Your
Real. FUN. Beach' campaign,
our team can interact with the
planner, while showcasing the
destination's authentic, fun, and
high-quality beach attractions and
accommodations."
Meanwhile, a fun quiz (that
divides attractions into Family/
Beach, Ecotourism, Adrenaline
and Romance) invites visitors
to choose from the wide range
of activities that can get
attendees' wheels spinning with
fun post-conference-or even
between-session-ideas.

Superb Site Selection
"The CVB sales team are the
local experts and can save you time
identifying the right property for
your needs," says Beth Gendler,

©ISTOCK.COM/LAFLOR

>

meetings tips & tricks

vice president of sales for Gulf
Shores & Orange Beach Tourism,
who also touts laser-sharp
referrals for things like catering
and team building. "Whether you
are seeking an upscale space for
an incentive trip or a board retreat
or a large conference center, save
time and let the sales team source
proposals on your behalf from only
the properties meeting your needs."

Grow Your Numbers, Shrink
Your Spend
"Your local CVB sales
professional may be able to provide
free services to promote attendance
at your meeting," Gendler explains.
Her team, for example, provides
complimentary e-postcards with
unlimited use and personalized
messaging to promote early
registration-or other important
messages to client attendees. Ask
what your destination's team can
do to help you market your event.

Customization is King
"No two groups are the same,
so it is important to enter each
partnership with a clean slate,"
says Lalanne-Wuderman. "Meeting
planners are always looking


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Connections - Winter 2018

Table of Contents for the Digital Edition of Connections - Winter 2018

GSAE News & Events
New Members
Living Legends: Jim Fowler, CAE; David Ellis, CAE; and Tara Morrison, CAE, CMP
Moving a Convention with Two Weeks’ Notice
What to Do First in an Active Security Threat
GSAE Presents Annual Awards
GSAE 100th Anniversary Gala & Holiday Luncheon
Meetings Tips & Tricks
Destination: Sandestin, Panama City, Gulf Shores & Orange Beach
Choices: Graduation Has Meaning
Advertiser.com
Index of Advertisers
Connections - Winter 2018 - Intro
Connections - Winter 2018 - cover1
Connections - Winter 2018 - cover2
Connections - Winter 2018 - 3
Connections - Winter 2018 - 4
Connections - Winter 2018 - 5
Connections - Winter 2018 - GSAE News & Events
Connections - Winter 2018 - 7
Connections - Winter 2018 - New Members
Connections - Winter 2018 - Living Legends: Jim Fowler, CAE; David Ellis, CAE; and Tara Morrison, CAE, CMP
Connections - Winter 2018 - 10
Connections - Winter 2018 - 11
Connections - Winter 2018 - Moving a Convention with Two Weeks’ Notice
Connections - Winter 2018 - 13
Connections - Winter 2018 - 14
Connections - Winter 2018 - 15
Connections - Winter 2018 - What to Do First in an Active Security Threat
Connections - Winter 2018 - 17
Connections - Winter 2018 - GSAE Presents Annual Awards
Connections - Winter 2018 - 19
Connections - Winter 2018 - 20
Connections - Winter 2018 - GSAE 100th Anniversary Gala & Holiday Luncheon
Connections - Winter 2018 - 22
Connections - Winter 2018 - 23
Connections - Winter 2018 - Meetings Tips & Tricks
Connections - Winter 2018 - 25
Connections - Winter 2018 - Destination: Sandestin, Panama City, Gulf Shores & Orange Beach
Connections - Winter 2018 - 27
Connections - Winter 2018 - Choices: Graduation Has Meaning
Connections - Winter 2018 - 29
Connections - Winter 2018 - Index of Advertisers
Connections - Winter 2018 - cover3
Connections - Winter 2018 - cover4
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