Connections - Winter 2018 - 9

>

living legend

Clearer Metrics
for a Clearer Vision

COMING FROM A background that
includes significant experience as
a vice president with Kellen and
as vice president of association
management at Cornerstone
Communications Group, Jim
Fowler, CAE, who was the chair
of GSAE in 2015, brought with
him a wealth of lessons learned
from years of observing-as well
as actively participating in-
association governance.
Fowler, who serves currently as
president of the Atlanta/Georgia
Apartment Association, noted how
important it is for board members
to have clear, easily digestible and
salient metrics at their fingertips.
Although a board of directors is
by definition a deliberative and
contemplative body, time is still
a precious currency not to be
wasted. The clearer the metrics,
the more informed the decision.
Fowler says that he was
"fortunate to serve in a time where
our organization wasn't faced
with any major issues." Like many
of the chairs before him, Fowler
entered his time as GSAE chair
during a period of equilibrium.
The organization was in a steady

state, matching member needs
with timely, leading-edge offerings
while balancing the revenue and
workflow challenges that come
with growth.
Recognizing that not all board
members are equally fluent in
interpreting financials, Fowler
saw an opportunity to simplify
the financial reporting process
without diluting or simplifying the
information the board received.
"I spearheaded an initiative
to streamline our financial
reporting, which provided clarity
and resulted in easier-to-interpret
financials for our board members,"
he says.
The new process enabled
the board members to better
understand the full financial
health of GSAE, giving them
greater confidence in decision
making and enabling the
organization to focus on what
Fowler says were his main
strategic goals as GSAE chair: "To
spread the word about all the great
things associations accomplish
and to continually pump up GSAE
members, regardless of rank or
position, in that everyone makes

a difference in what they do;
to get folks feeling good about
themselves and their contributions
to the greater cause." This
inclusive spirit continues to define
GSAE as a place for all association
professionals, not just C-suiters.
When he's asked what he most
enjoyed about his time as chair,
Fowler answers, "Serving with a
great board of directors, working
alongside a great staff, and
representing an incredibly smart
and talented group of association
leaders in Georgia."
And like every good volunteer
leader, Fowler recognizes just
how vital the relationship
between elected leader and
chief staff officer is. "I enjoyed
a very transparent and fluid
relationship with Wendy W.
Kavanagh, CAE," he says,
"where we each had a clear
understanding and respect for
our respective roles. As one of
my last roles as past chair, I
introduced a more focused, goaloriented annual review process,
which was adopted going forward
for ease of use for Wendy and the
executive committee."

Fowler's goal as GSAE chair: "To spread the word about all the great things associations
accomplish and to continually pump up GSAE members, regardless of rank or position,
in that everyone makes a difference in what they do; to get folks feeling good about
themselves and their contributions to the greater cause."
connections >

9



Connections - Winter 2018

Table of Contents for the Digital Edition of Connections - Winter 2018

GSAE News & Events
New Members
Living Legends: Jim Fowler, CAE; David Ellis, CAE; and Tara Morrison, CAE, CMP
Moving a Convention with Two Weeks’ Notice
What to Do First in an Active Security Threat
GSAE Presents Annual Awards
GSAE 100th Anniversary Gala & Holiday Luncheon
Meetings Tips & Tricks
Destination: Sandestin, Panama City, Gulf Shores & Orange Beach
Choices: Graduation Has Meaning
Advertiser.com
Index of Advertisers
Connections - Winter 2018 - Intro
Connections - Winter 2018 - cover1
Connections - Winter 2018 - cover2
Connections - Winter 2018 - 3
Connections - Winter 2018 - 4
Connections - Winter 2018 - 5
Connections - Winter 2018 - GSAE News & Events
Connections - Winter 2018 - 7
Connections - Winter 2018 - New Members
Connections - Winter 2018 - Living Legends: Jim Fowler, CAE; David Ellis, CAE; and Tara Morrison, CAE, CMP
Connections - Winter 2018 - 10
Connections - Winter 2018 - 11
Connections - Winter 2018 - Moving a Convention with Two Weeks’ Notice
Connections - Winter 2018 - 13
Connections - Winter 2018 - 14
Connections - Winter 2018 - 15
Connections - Winter 2018 - What to Do First in an Active Security Threat
Connections - Winter 2018 - 17
Connections - Winter 2018 - GSAE Presents Annual Awards
Connections - Winter 2018 - 19
Connections - Winter 2018 - 20
Connections - Winter 2018 - GSAE 100th Anniversary Gala & Holiday Luncheon
Connections - Winter 2018 - 22
Connections - Winter 2018 - 23
Connections - Winter 2018 - Meetings Tips & Tricks
Connections - Winter 2018 - 25
Connections - Winter 2018 - Destination: Sandestin, Panama City, Gulf Shores & Orange Beach
Connections - Winter 2018 - 27
Connections - Winter 2018 - Choices: Graduation Has Meaning
Connections - Winter 2018 - 29
Connections - Winter 2018 - Index of Advertisers
Connections - Winter 2018 - cover3
Connections - Winter 2018 - cover4
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