Connections - Spring 2015 - (Page 30)

Bring the art to the science or the science to the art. That's what we in the association management profession are here for. And it's a great gig! How about the ridiculous myth that the Great Wall of China is the only thing man-made that's visible from space. This tidbit, probably contrived to emphasize a politically correct point and make the ancient and non-Western stand tall, is completely unfounded. Do we really believe a long line of fairly dark-colored bricks about five yards wide is going to be more visible than thousands of miles of relatively bright highway about 40 yards wide? Of course not; that was conjecture from the 1800s, whose imagery was never scrutinized. While an association manager in a manufacturing industry (paper), I had the good fortune to join with an engineer and write a seminal work predicting the decline and conversion of that industry based on historical analysis and current data. The work-not too popular with the manufacturers, of course- correctly foresaw that paper as a substrate for the written word would decline (eventually the number of engineer members of the association dropped by close to an order of magnitude). The prediction was based mainly on two things: exploring history (i.e., what happened the last time there was a change in the substrate for the printed word-parchment to paper) and the existing data then for the production costs of paper vs. the feasibility and advantages of "electronic paper" (this was long before the iPad, which in fact was to became our predicted "e-paper"). We used both the arts and the sciences to reach our conclusion. Right now, I'm working on a study for the financial services industry: What effect will the Internet have on financial advice? How will the next generation of investors want to gather and gain knowledge of how they should invest? It's a similar study but completely different. We'll need the historical analogues, the current trends, and the technical possibilities posed against our educated thinking and honest predictions. I will be the only non-industry guy in the room with a dozen industry notables, and we'll make it happen. That's what association managers are supposed to do. (Why would they need yet another industry expert in the mix?) Bring the art to the science or the science to the art. That's what we in the association management profession are here for. And it's a great gig! Index of Advertisers/ Advertiser.com CAREER CENTERS Boxwood Technology ...................................... 12 www.boxwoodtech.com CONFERENCE AND CONVENTION CENTERS Atlanta Convention Center at AmericasMart ......................Inside Front Cover www.atlconventioncenter.com Columbus Convention & Trade Center ................................................ 28 www.conventiontradecenter.com Georgia International Convention Center ......................................... 4 www.gicc.com Macon - Bibb County CVB .............................. 24 www.maconga.org/meeting-planner CONFERENCE CENTERS Anderson Conference Center ..................................Inside Back Cover www.andersonconferencecenter.com Northwest Georgia Trade and Convention Center ......................................... 8 www.daltontradecenter.com CONVENTION & VISITOR BUREAUS Albany CVB ..................................................... 28 www.visitalbanyga.com Augusta CVB..................................................... 4 www.MeetInAugusta.com Valdosta Lowndes CVB ................................... 24 www.rainwaterconferencecenter.com Visit Savannah .................................................. 3 www.SavannahMeetings.com HOTELS & RESORTS Hilton Atlanta/Marietta Hotel & Conference Center.......................................26 www.atlantamarietta.hilton.com PRINTING & PUBLISHING Naylor Association Solutions ...........................Outside Back Cover www.naylor.com TECHNOLOGY CONSULTANTS Information Technology Advisory Group ......... 30 www.itaginfo.com Thank you Since 1998, the Information Technology Advisory Group continues to be dedicated to the alignment of business and technology. to the advertisers who helped Business Process Management CIO Services ITAGinfo.com | ITAGAlliance.com | Consult@ITAGinfo.com 30 Spr 743473_Information.indd i1n g 15 4/18/15 1:48 PM make this publication possible! http://www.Advertiser.com http://www.boxwoodtech.com http://www.atlconventioncenter.com http://www.conventiontradecenter.com http://www.gicc.com http://www.maconga.org/meeting-planner http://www.andersonconferencecenter.com http://www.daltontradecenter.com http://www.visitalbanyga.com http://www.MeetInAugusta.com http://www.rainwaterconferencecenter.com http://www.SavannahMeetings.com http://www.atlantamarietta.hilton.com http://www.naylor.com http://www.itaginfo.com/ http://www.itaginfo.com/ http://www.itaginfo.com/ http://www.ITAGAlliance.com

Table of Contents for the Digital Edition of Connections - Spring 2015

Message from the Chair
GSAE News & Events
New Members
Keeping Up with the Millennials
Coaching Investments in the Workforce
A Conversation with Them Young’uns
The Sandwich Generation: Juggling Family Responsibilities
The Internship Experience
GSAE Events
Destination: Meet at the Coast
Choices: Art to the Science or the Science to the Art
Index of Advertisers
Advertiser.com

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