Connections - Spring 2017 - 12

>

living legend

Robin B. Gray Jr., JD:

Continually Honing His Craft

Under Gray, GSAE began
using a long-term strategic
plan, with quantifiable,
definable measures of
success. "Rather than
abstractions, we have
numbers, we have insight,
we have something that can
be measured and tracked."

12

> Spring 2017

ROBIN B. GRAY JR., JD, has never
been a bystander in association
management. Whether he was
working in Chicago, Washington,
D.C., or Georgia, Gray has always
been involved in SAEs, continually
honing his craft as an association
executive and, in the process,
becoming a respected volunteer
leader, serving as GSAE president
from 2005-2006.
"Whether I was in D.C. or
Chicago, I've always been involved
in association management as a
profession, not just as a job," Gray
said. Before moving to Georgia,
Gray was active in the Association
Forum of Chicagoland, where he
was on the leadership track for the
board of directors.
Upon moving to Georgia, he
joined GSAE and volunteered
for the conference planning
committee. Soon, Gray found
himself in positions of greater
and greater responsibility within
GSAE's volunteer leadership.
Having experienced both national
and local SAEs, he is firmly
convinced that local SAEs are
more relevant.
"As a volunteer, I was really able
to jump right in and get things
done," he said. "I was able to get
more done in one year as a GSAE
volunteer than I would have in four
years elsewhere. It is incredibly
rewarding, and it made it even
more rewarding when I served as
president and was able to see, from
that point of view, the work that I
and others had done-and to see
that work continue."
Gray noted that most of the
items on his "wish list"-things
he wanted to do or change with

GSAE-had been accomplished
while he was a board member or
volunteer with the organization.
He did, however, have a clear
vision for his tenure, an even
bigger change-or rather, a change
in mindset.
"We had been doing the same
sort of strategic planning
exercise for years," Gray said.
"It had become an ad hoc
process, repeated every year:
a consultant would come in,
and we would repeat the same
variation of a 'strategic planning'
exercise that never resulted in
definable objectives."
Under Gray, GSAE began using
a long-term strategic plan,
with quantifiable, definable
measures of success. "Rather
than abstractions, we have
numbers, we have insight, we have
something that can be measured
and tracked," Gray said. "If your
members have a need that you
as an association can meet, you
won't discover that through
abstractions. You'll only discover
that through data. We wanted to
change the entire process we used
for strategic planning to focus on
concrete actions and goals, and
we did well."
Gray said that "finding insight
and relationship building" are
the two most important things in
association management. "I still
get those two things from my GSAE
community," he added. "There
is a group of us who regularly
have breakfast and exchange
insights and just discuss what's
going on in our organizations.
That's why we exist, to foster
those relationships."



Table of Contents for the Digital Edition of Connections - Spring 2017

GSAE News & Events
New Members
Living Legends: Tim O’Donnell, CIC, Bill Anderson, CAE, LEED AP, and Robin B. Gray Jr., JD
Georgia Partnership for Educational Excellence: A Culture of Continuous Improvement
Questioning the Orthodox Beliefs of Association Governing
The Future of Education and Employment
Building Organizational Resilience
My Internship with the Southern Economic Development Council
GSAE February and April Luncheons
Meetings Thought Leadership
Advertiser.com
Index of Advertisers
Connections - Spring 2017 - intro
Connections - Spring 2017 - bellyband1
Connections - Spring 2017 - bellyband2
Connections - Spring 2017 - cover1
Connections - Spring 2017 - cover2
Connections - Spring 2017 - 3
Connections - Spring 2017 - 4
Connections - Spring 2017 - 5
Connections - Spring 2017 - GSAE News & Events
Connections - Spring 2017 - 7
Connections - Spring 2017 - 8
Connections - Spring 2017 - New Members
Connections - Spring 2017 - Living Legends: Tim O’Donnell, CIC, Bill Anderson, CAE, LEED AP, and Robin B. Gray Jr., JD
Connections - Spring 2017 - 11
Connections - Spring 2017 - 12
Connections - Spring 2017 - 13
Connections - Spring 2017 - Georgia Partnership for Educational Excellence: A Culture of Continuous Improvement
Connections - Spring 2017 - 15
Connections - Spring 2017 - 16
Connections - Spring 2017 - 17
Connections - Spring 2017 - Questioning the Orthodox Beliefs of Association Governing
Connections - Spring 2017 - 19
Connections - Spring 2017 - The Future of Education and Employment
Connections - Spring 2017 - 21
Connections - Spring 2017 - Building Organizational Resilience
Connections - Spring 2017 - 23
Connections - Spring 2017 - My Internship with the Southern Economic Development Council
Connections - Spring 2017 - GSAE February and April Luncheons
Connections - Spring 2017 - 26
Connections - Spring 2017 - Meetings Thought Leadership
Connections - Spring 2017 - 28
Connections - Spring 2017 - 29
Connections - Spring 2017 - Index of Advertisers
Connections - Spring 2017 - cover3
Connections - Spring 2017 - cover4
Connections - Spring 2017 - outsert1
Connections - Spring 2017 - outsert2
Connections - Spring 2017 - 38
Connections - Spring 2017 - 39
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