Connections - Spring 2017 - 22

>
Building
Organizational
Resilience
BY LOWELL APLEBAUM, CAE

OVER THE PAST few weeks, I have
spoken with volunteer and staff
executives who, facing an age of
an ever-increasing rate of change,
feel like they are struggling to
be nimble in their attempts to
keep up. As we dove deeper into
what factors were emerging, the
conversation kept coming back to
a focus on how to approach daily
evolution from a place of strength.
Working with these various groups,
a seven-point process emerged
that could guide an organization
to build a foundation of resilience
to better negotiate a constantly
changing landscape:

1

Recognize Foundational Strengths

There are reasons that you have
members and that you've been
able to support your profession
or cause for as long as you have.
If you did a quick poll asking
where the organization excels,
these areas would come up time
and time again. As you enter into
discussions of "what's next,"
make sure you are also focusing
22

> Spring 2017

on what continues to serve as the
foundation of value that you create,
and then promote and further
invest in those efforts accordingly.

2

Ongoing Environmental Shifts
and Norms Input

While a single environmental
scan can produce a comprehensive
picture of a moment in time,
today associations are looking to
supplement those reports with
ongoing input. Create proactive,
specific asks to your partners
and stakeholders-inquiring
into what they see strengthening
and shifting on the professional
horizon. Listen with intent for
pattern identification, so that
when you start to hear the same
answer from a number of sources
you can turn strategic attention in
that direction.

3

Ask the Right People the
Right Questions

Of course, change isn't only
based on external factors. Create
a system of ongoing input from

internal stakeholder segments-
and tailor what you are asking
based on who the member/
customer/volunteer is. Just as you
create segmented value to account
for specific demographics (career
planning for those early-career,
virtual discipline communities for
a global audience, etc.), asking for
internal reflections should account
for that same background- people
want to know that you want to hear
their voice, not just any voice.

4

Listen and Incorporate
Reflections to Your Evolving
Vision and Goals

Your organization's vision of
impact and accomplishment and
the goals you set to mark your
progress in pursuit of that vision
need to be part of your everyday
conversation. As you receive the
input from numbers 2 and 3 above,
the conversation that follows should
be based on current organizational
efforts, and whether those efforts
need to be modified based on the
new information at hand. Pivoting



Table of Contents for the Digital Edition of Connections - Spring 2017

GSAE News & Events
New Members
Living Legends: Tim O’Donnell, CIC, Bill Anderson, CAE, LEED AP, and Robin B. Gray Jr., JD
Georgia Partnership for Educational Excellence: A Culture of Continuous Improvement
Questioning the Orthodox Beliefs of Association Governing
The Future of Education and Employment
Building Organizational Resilience
My Internship with the Southern Economic Development Council
GSAE February and April Luncheons
Meetings Thought Leadership
Advertiser.com
Index of Advertisers
Connections - Spring 2017 - intro
Connections - Spring 2017 - bellyband1
Connections - Spring 2017 - bellyband2
Connections - Spring 2017 - cover1
Connections - Spring 2017 - cover2
Connections - Spring 2017 - 3
Connections - Spring 2017 - 4
Connections - Spring 2017 - 5
Connections - Spring 2017 - GSAE News & Events
Connections - Spring 2017 - 7
Connections - Spring 2017 - 8
Connections - Spring 2017 - New Members
Connections - Spring 2017 - Living Legends: Tim O’Donnell, CIC, Bill Anderson, CAE, LEED AP, and Robin B. Gray Jr., JD
Connections - Spring 2017 - 11
Connections - Spring 2017 - 12
Connections - Spring 2017 - 13
Connections - Spring 2017 - Georgia Partnership for Educational Excellence: A Culture of Continuous Improvement
Connections - Spring 2017 - 15
Connections - Spring 2017 - 16
Connections - Spring 2017 - 17
Connections - Spring 2017 - Questioning the Orthodox Beliefs of Association Governing
Connections - Spring 2017 - 19
Connections - Spring 2017 - The Future of Education and Employment
Connections - Spring 2017 - 21
Connections - Spring 2017 - Building Organizational Resilience
Connections - Spring 2017 - 23
Connections - Spring 2017 - My Internship with the Southern Economic Development Council
Connections - Spring 2017 - GSAE February and April Luncheons
Connections - Spring 2017 - 26
Connections - Spring 2017 - Meetings Thought Leadership
Connections - Spring 2017 - 28
Connections - Spring 2017 - 29
Connections - Spring 2017 - Index of Advertisers
Connections - Spring 2017 - cover3
Connections - Spring 2017 - cover4
Connections - Spring 2017 - outsert1
Connections - Spring 2017 - outsert2
Connections - Spring 2017 - 38
Connections - Spring 2017 - 39
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