Connections - Summer 2015 - (Page 19)

> iStockphoto©vm Attendees need more than just a set of speakers and hour long mix-and-mingle sessions. They need an experience that inspires them to connect, interact, and engage with others. BY ERIN CoLoMBo ENGAGING YoUR MEMBERS wITH MoBILE TECHNoLoGY what is Member Engagement? Associations have typically viewed member engagement as a means of getting their members talking preferably about the association to ultimately increase membership rates. But is that really what engagement is? More so, is it effective? While we all try to do more with less, many times events are planned under the mentality of "if you build it, they will come." However, it's just not the case anymore. Attendees need more than just a set of speakers and hour long mix-and-mingle sessions. They need an experience that inspires them to connect, interact, and engage with others. The best member engagement strategy should be beneficial to both members and the association. This means both parties need to participate to create value together. Although members need to be involved, it's ultimately up to the association to make this kind of relationship work. One way an association can do this is by asking members to share their greatest challenges so they can create tailored solutions to solve them. Or tell them to share their past experiences that other members can learn from. The important thing is that the conversation is valuable for both parties. It's not about asking a member to share a story about your brand; it's about creating meaningful conversations. How Mobile Can Help Associations would love to be in the forefront of every member's mind. However, deep down we know that's just not the case. A more fitting mindset for associations is to be on a member's mind when they are in need of recommendations or solutions, a SIG peer, updates on industry hot topics, a refresher course, new credentials, a strong voice to congress, etc. Now think of the most common way you access information. My best guess would be through your mobile phone. connections 19

Table of Contents for the Digital Edition of Connections - Summer 2015

Message from the Chair
GSAE News & Events
New Members
How to Build a Stronger Volunteer Program
Volunteer Risks and Rescues
The List: Micro & Ad Hoc Volunteer Jobs in Associations
Engaging Your Members with Mobile Technology
By the Numbers: Volunteering
2015 GSAE Annual Meeting
Destination: Nashville
Choices: A Quiet Conversation with a Dear Friend
Advertiser.com
Index of Advertisers

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