Connections - Summer 2016 - (Page 14)

> Achieve More by Connecting the Dots for Your Association BY DAVE BORNMANN HAVE YOU RECENTLY stopped to think about how your association's tech solutions can complement one another to maximize your existing resources and provide a better member experience? Too often, associations think of their technology solutions from too narrow a perspective: How can my AMS more effectively manage my member data, or, how 14 > Summer 2016 can my career center help me provide increased member value? This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. Let's start by looking at content: Thoughtful content printed in your newsletter(s), your magazine, or your directory, broadcast on your video channel, referenced in your career center or spoken at your annual symposium attracts non-members and keeps current members engaged while positioning your association as the premier information resource in your industry. You're likely promoting your content on your

Table of Contents for the Digital Edition of Connections - Summer 2016

Message from the Chair
GSAE News & Events
New Members
Keeping Up with Technology
Achieve More by Connecting the Dots for Your Association
5 Ways to Meet Virtually
How to Enhance Your Events with Mobile Games
Overtime Rule Released: How Associations Can Prepare
The Humor Rules for Business Presenters: How to Be Funny, Not Offensive
ATHvengers Assembled at the GSAE Annual Meeting
GSAE’s July Luncheon: Photos
Meetings Thought Leadership
Destination: The Emerald Coast
Choices: Beyond Mentoring
Index of Advertisers

Connections - Summer 2016