Connections - Summer 2016 - (Page 18)
How to Enhance Your
Events with Mobile Games
BY KIM HARWOOD AND ERIN COLOMBO
WANT TO SHAKE up your next event
or conference? How about a GAME?
App gamification provides
participants everything they
need to play right in the palm
of their hand. Users can view
the game requirements, read
instructions, see prizes, reach out
to others for tips and participate
all from their mobile device.
But with all the options out
there, how do you decide which
type of game to host? Start by
determining the goal of your game.
Know Your Game's Purpose
Similar to your event, a
game won't succeed without
an end goal or objective. Do
you want to increase attendee
networking? Teach members
more about your association?
Highlight key exhibitors and
sponsors? Facilitate new member
meetups? Introduce new staff?
Wendy Kavanagh, CAE, President
of GSAE, hosted their first photo
contest game at their 2016 Annual
Meeting. As Wendy explains, it was
a learning experience that will be
improved for next year. "We learned
a lot about what kind of instructions
and incentives we need to offer to
play, but we are absolutely glad
we did it to raise awareness of
what makes Athens, Georgia, a
unique meeting location and to
increase our attendees' interaction
with the app and one another."
Once you know the purpose of
your game, you can decide which
type would be best for your event.
We'll take a look at three
different types of mobile event
app games and how they can be
best applied to your own events.
> Summer 2016
1. Scavenger Hunts
An in-app scavenger hunt is a
networking, location-based game.
Users can check in to specific
host locations or be directed to an
individual to find the answer and
next clue. Locations can be at the
exhibit hall, reception area or even
a city block. As with all games,
you'll want to share who's leading
the hunt on the game leaderboard
to spur on other participants. Be
sure to push notifications and send
an email sharing prize details and
instructions to ensure everyone
has an opportunity to play.
If you are looking to promote
exhibitor and sponsor networking,
a scavenger hunt is a great
game to host. Have attendees
visit booths for answers/codes
to proceed through the hunt.
Scavenger hunts can also
showcase a host's venue or
city, allowing attendees to
see and sample all that the
location has to offer.
2. Quiz Bowls
An in-app quiz bowl is a
knowledge contest where users
compete to get the most correct
answers in the shortest time. This
game can reinforce educational
concepts addressed during
the conference. If you want to
increase attendee interactivity,
place attendees on teams. Team
competition ups the fun factor
and material retention.
Quiz bowl questions can be
based on the event, organization,
educational concepts, or
anything really. Just keep the
goal of the game in mind as
you create your questions.
3. Photo Contests
Everyone loves pictures!
Participants complete photo
challenges and submit the pics
through the app for judging.
Judges select the winner's
gallery for all to see and share.
Photo contest challenges
can vary from photos around
the venue/city to posing with
association staff or new friends.
Get your venue host to suggest
key areas around the venue for
pics. Highlight the host's efforts
and prize donations by making
them the game sponsor.
Mobile games are a great
way to get your attendees
networking. All event-goers need
is your mobile event app and a
mobile device to participate.
But your game doesn't have to
stop at your attendees. Incorporate
your sponsors and exhibitors in the
fun while also providing unique
ways to highlight their efforts.
And don't be afraid to get creative!
The more you make the game all
your own, the better the experience
will be for participants.
Kim Harwood is President of
Results at Hand Software, and
Erin Colombo is Marketing Manager.
Learn more about how you can
connect, educate and motivate
your audience with mobile event
apps at www.resultsathand.com.
Table of Contents for the Digital Edition of Connections - Summer 2016
Message from the Chair
GSAE News & Events
Keeping Up with Technology
Achieve More by Connecting the Dots for Your Association
5 Ways to Meet Virtually
How to Enhance Your Events with Mobile Games
Overtime Rule Released: How Associations Can Prepare
The Humor Rules for Business Presenters: How to Be Funny, Not Offensive
ATHvengers Assembled at the GSAE Annual Meeting
GSAE’s July Luncheon: Photos
Meetings Thought Leadership
Destination: The Emerald Coast
Choices: Beyond Mentoring
Index of Advertisers
Connections - Summer 2016