Connections - Summer 2017 - 17

offered diners a percentage off their
next meal at that restaurant.
"You can get a whole new
audience by doing this, at a slower
time of year, at a discounted price,
and you're giving them a coupon
to come back," says Bremer. "The
discounting really adds value
to that dining experience. It's
been proven that if you deliver
an amazing experience during
Restaurant Week, you'll get those
folks back that will be paying full
price for their food."

Spreading the Word
GRA's target audiences for most of
its communications is its members
and/or legislators and government
officials. But in the months prior
to Georgia Restaurant Week, the
association makes a concerted
effort to reach all restaurants in
Georgia and the public as well.
The special Restaurant Week
website, www.garestaurantweek.com,
serves a dual purpose. Restaurants
go there to register for Georgia
Restaurant Week, and consumers
can search there for participating
restaurants. An interactive map
helps customers find restaurants
close to their location, and they
can view restaurants' price points,
look at menus and find out how to
make a reservation.
GRA reached out to all Georgia
restaurants to invite their
participation, working with
convention and visitors' bureaus
throughout the state and with Open
Table, which provided GRA with
the list of restaurants it represents.
GRA has also used phone trees and
email blasts targeted to restaurants
who have previously participated in
local restaurant weeks.
To publicize the week to potential
diners, GRA has continued its
partnership with Explore Georgia
and has partnered with other
organizations and media outlets
such as Flavors Magazine, Taste
of Atlanta, James Magazine,
Where Magazine and the various
Neighbor publications.

"There's an organization that's
starting a waiters' race here in
Atlanta, and they're helping us

spread the word as well," Bell
adds. "We also placed digital
advertisements with the Atlanta
connections >

17


http://www.garestaurantweek.com

Table of Contents for the Digital Edition of Connections - Summer 2017

GSAE News & Events
New Members
Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
A Win/Win Week for Restaurants and Their Customers
Meetings Thought Leadership
6 Ways to Get the Most Out of Your Media Coverage
Standing Out Among the Clutter
GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Summer Luncheon
Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Choices: A Taste for Online Groceries?
Advertiser.com
Index of Advertisers
Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - Intro
Connections - Summer 2017 - bellyband1
Connections - Summer 2017 - bellyband2
Connections - Summer 2017 - cover1
Connections - Summer 2017 - cover2
Connections - Summer 2017 - 3
Connections - Summer 2017 - 4
Connections - Summer 2017 - 5
Connections - Summer 2017 - GSAE News & Events
Connections - Summer 2017 - 7
Connections - Summer 2017 - 8
Connections - Summer 2017 - 9
Connections - Summer 2017 - 10
Connections - Summer 2017 - New Members
Connections - Summer 2017 - Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
Connections - Summer 2017 - 13
Connections - Summer 2017 - 14
Connections - Summer 2017 - 15
Connections - Summer 2017 - A Win/Win Week for Restaurants and Their Customers
Connections - Summer 2017 - 17
Connections - Summer 2017 - 18
Connections - Summer 2017 - Meetings Thought Leadership
Connections - Summer 2017 - 6 Ways to Get the Most Out of Your Media Coverage
Connections - Summer 2017 - 21
Connections - Summer 2017 - Standing Out Among the Clutter
Connections - Summer 2017 - 23
Connections - Summer 2017 - GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Connections - Summer 2017 - 25
Connections - Summer 2017 - 26
Connections - Summer 2017 - Summer Luncheon
Connections - Summer 2017 - Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Connections - Summer 2017 - Choices: A Taste for Online Groceries?
Connections - Summer 2017 - Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - cover3
Connections - Summer 2017 - cover4
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