Connections - Summer 2017 - 18

Journal-Constitution. We have
found that social media ads are very
effective, so we will continue to do
some Facebook advertising.
"Closer to the event, we do some
media pitches," she continues.
"In the past, we have had chefs
do demos on Good Day Atlanta,
and we'll do press releases, radio
spots, etc. Last year we worked
with the food blogger at the
Atlanta Journal-Constitution and
she wrote a piece on Restaurant
Week, covering all the restaurants
that were participating." Other
stories have included the Georgia
Grown food products featured
during Georgia Restaurant Week
or the five top peach dishes that
restaurants planned to serve.
"We have added more
partnerships each year, and we are
continuously growing the event
and tweaking it to make it easier
for restaurants to increase the
promotion," Bell said. In 2017, for

example, GRA recruited brewer
Samuel Adams. Restaurants that
served Samuel Adams products
could get a Georgia Restaurant
Week glass to hand out at their
restaurant during that time.

A Win/Win
Bell admits it's been challenging
to collect data on the economic
impact that Georgia Restaurant
Week has for its members. "One
of our goals in the future is to
look into collecting more accurate
data, not only from the restaurant
standpoint of how successful their
participation was but also from a
consumer standpoint. How far are
people driving to dine out? Are they
returning to restaurants that they
have tried or are they going to new
restaurants? We'd love to get some
of that information," Bell says.
But the feedback from restaurants
has been very positive. One owner
of an Atlanta restaurant group has

enthusiastically promoted Georgia
Restaurant Week to his peers,
telling them it's been a tremendous
success for his restaurants and has
provided a great way for guests to
sample their menus.
"I think that one thing that
separates us from other restaurant
weeks is that we keep this very
low cost in terms of registration
fees," says Bell. "This is a
win/win; we promote them and
promote dining out in Georgia, and
we get some new members from
this initiative."
They also keep those new
members; GRA has a retention rate
in the high 90s. "I think that after
restaurant week, as they are actively
reading our e-news every week and
getting the update broadcasts that
we do from the capital during the
legislative session, they see the
value of the advocacy work that
we do, and why belonging to GRA
makes sense," says Bremer.

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Table of Contents for the Digital Edition of Connections - Summer 2017

GSAE News & Events
New Members
Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
A Win/Win Week for Restaurants and Their Customers
Meetings Thought Leadership
6 Ways to Get the Most Out of Your Media Coverage
Standing Out Among the Clutter
GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Summer Luncheon
Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Choices: A Taste for Online Groceries?
Advertiser.com
Index of Advertisers
Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - Intro
Connections - Summer 2017 - bellyband1
Connections - Summer 2017 - bellyband2
Connections - Summer 2017 - cover1
Connections - Summer 2017 - cover2
Connections - Summer 2017 - 3
Connections - Summer 2017 - 4
Connections - Summer 2017 - 5
Connections - Summer 2017 - GSAE News & Events
Connections - Summer 2017 - 7
Connections - Summer 2017 - 8
Connections - Summer 2017 - 9
Connections - Summer 2017 - 10
Connections - Summer 2017 - New Members
Connections - Summer 2017 - Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
Connections - Summer 2017 - 13
Connections - Summer 2017 - 14
Connections - Summer 2017 - 15
Connections - Summer 2017 - A Win/Win Week for Restaurants and Their Customers
Connections - Summer 2017 - 17
Connections - Summer 2017 - 18
Connections - Summer 2017 - Meetings Thought Leadership
Connections - Summer 2017 - 6 Ways to Get the Most Out of Your Media Coverage
Connections - Summer 2017 - 21
Connections - Summer 2017 - Standing Out Among the Clutter
Connections - Summer 2017 - 23
Connections - Summer 2017 - GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Connections - Summer 2017 - 25
Connections - Summer 2017 - 26
Connections - Summer 2017 - Summer Luncheon
Connections - Summer 2017 - Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Connections - Summer 2017 - Choices: A Taste for Online Groceries?
Connections - Summer 2017 - Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - cover3
Connections - Summer 2017 - cover4
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https://www.nxtbook.com/nxtbooks/naylor/GSAQ0409
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https://www.nxtbook.com/nxtbooks/naylor/GSAQ0308
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https://www.nxtbook.com/nxtbooks/naylor/GSAQ0108
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https://www.nxtbook.com/nxtbooks/naylor/GSAQ0307
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