Connections - Summer 2017 - 20

>
Ways to Get the Most Out

of Your Media Coverage
BY ERIN LATIMER MEADOWS
EVEN IN OUR current fast-paced,
exciting digital world that allows
anyone to create and distribute
news content, media relations is
still a valuable public relations
tool-and a great way to position
your association, and its members,
as thought leaders.
Because media relations
is considered a third-party
endorsement, those of us in
association PR and marketing often
keep media outreach top of mind
when working on strategy.
Last week, my organization
placed our president in a
New York Times article. This is
top-tier media coverage for our
president, association and specialty.
20

> Summer 2017

The day or two after the article
ran, we received a lot of emails and
comments on social media. It was
time to celebrate and move on to the
next item on our to-do list.
Not exactly.
Once you've received a key media
placement, you find yourself in the
very important "phase two" of that
placement-where you can stretch
the return on your investment in
media relations by sharing your
coverage with your members, board,
donors, staff and other stakeholders.
Here are six simple ways
you can maximize your top
media placements to ensure
you get the most bang for
your media relations buck:

1

Add to Your Website

Make sure you have a
specific spot for news on
your website and continually add
your media coverage and press
releases there. This not only
increases your ability to share
news, it will help with search engine
optimization (SEO) as well.

2

Share via Email

If you are regularly
emailing members,
volunteers, donors and other
stakeholders, work media coverage
into your email campaigns.
People want to know the missions
in which they are invested are
garnering attention. This is a



Table of Contents for the Digital Edition of Connections - Summer 2017

GSAE News & Events
New Members
Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
A Win/Win Week for Restaurants and Their Customers
Meetings Thought Leadership
6 Ways to Get the Most Out of Your Media Coverage
Standing Out Among the Clutter
GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Summer Luncheon
Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Choices: A Taste for Online Groceries?
Advertiser.com
Index of Advertisers
Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - Intro
Connections - Summer 2017 - bellyband1
Connections - Summer 2017 - bellyband2
Connections - Summer 2017 - cover1
Connections - Summer 2017 - cover2
Connections - Summer 2017 - 3
Connections - Summer 2017 - 4
Connections - Summer 2017 - 5
Connections - Summer 2017 - GSAE News & Events
Connections - Summer 2017 - 7
Connections - Summer 2017 - 8
Connections - Summer 2017 - 9
Connections - Summer 2017 - 10
Connections - Summer 2017 - New Members
Connections - Summer 2017 - Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
Connections - Summer 2017 - 13
Connections - Summer 2017 - 14
Connections - Summer 2017 - 15
Connections - Summer 2017 - A Win/Win Week for Restaurants and Their Customers
Connections - Summer 2017 - 17
Connections - Summer 2017 - 18
Connections - Summer 2017 - Meetings Thought Leadership
Connections - Summer 2017 - 6 Ways to Get the Most Out of Your Media Coverage
Connections - Summer 2017 - 21
Connections - Summer 2017 - Standing Out Among the Clutter
Connections - Summer 2017 - 23
Connections - Summer 2017 - GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Connections - Summer 2017 - 25
Connections - Summer 2017 - 26
Connections - Summer 2017 - Summer Luncheon
Connections - Summer 2017 - Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Connections - Summer 2017 - Choices: A Taste for Online Groceries?
Connections - Summer 2017 - Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - cover3
Connections - Summer 2017 - cover4
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