Connections - Summer 2017 - 21

quick, easy and low-budget way
to let them know the organization
they are a part of is making news.

3

Order Reprints

If the piece of coverage
is high level enough
(i.e., published in top-tier outlet
or well-known trade publication),
consider purchasing reprints.
These reprints can be worked
into fundraising materials and
used at events and trade shows.
And, if the coverage is "wall
worthy," have the reprint framed
and displayed in your lobby or
boardroom for visitors to see.

4

Share Internally

One of the most easily
forgotten audiences is your
internal audience-your staff. Don't
forget to keep these champions
for your cause completely in the
loop about media coverage; they
will want to celebrate with you.
Consistently share media coverage
with employees and ensure they

know if and how you would like
them to share with volunteers
or their own personal networks.
(Remember, if you are asking staff
to share something, make it easy:
Give them content for social media
or some email text to share with
their volunteers.)

5

the article itself. Then, link to
the media coverage online. A best
practice with this is to reach out to
the publication to seek permission
to link to the article. They will
most likely say yes (as linking is
just as good for their SEO as it is for
yours!), but it is good form to ask.
There you have it-six quick
and easy ways to ensure your
media coverage lives well beyond
the initial publication date. If you
take time upfront to set a plan for
how and when you share media
coverage, these efforts will become
second nature and ensure you have
a high ROI in media relations.

Share via Social Media

Media coverage should
be pushed out via the
appropriate social networks.
Additionally, make sure you include
social sharing options on your
website and in email campaigns so
those who see your media coverage
can pass it along to their networks
with the click of a button.

6

Share in Your Blog

Finally, if you want to
really stretch the ROI
and usability of a great piece of
coverage, use it in a blog. Just write
a bit of original copy (make sure
you don't plagiarize the original
article) that adds to the angle of

Most associations are fed up
with their software.

Erin Latimer Meadows is the
owner and principal consultant
of Cause Collaboration, LLC, a
Georgia-based marcom consulting
agency. Meadows is also head
of marketing communications
for the American Association for
the Study of Liver Diseases-a
Virginia-based medical association
with more than 5,000 members.

Maybe it's time
to love yours.

Your AMS
Refreshing technology. A heart for service.

874592_Editorial.indd 1

c o n n e c t27/06/17
i o n s 4:01
> am
21



Table of Contents for the Digital Edition of Connections - Summer 2017

GSAE News & Events
New Members
Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
A Win/Win Week for Restaurants and Their Customers
Meetings Thought Leadership
6 Ways to Get the Most Out of Your Media Coverage
Standing Out Among the Clutter
GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Summer Luncheon
Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Choices: A Taste for Online Groceries?
Advertiser.com
Index of Advertisers
Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - Intro
Connections - Summer 2017 - bellyband1
Connections - Summer 2017 - bellyband2
Connections - Summer 2017 - cover1
Connections - Summer 2017 - cover2
Connections - Summer 2017 - 3
Connections - Summer 2017 - 4
Connections - Summer 2017 - 5
Connections - Summer 2017 - GSAE News & Events
Connections - Summer 2017 - 7
Connections - Summer 2017 - 8
Connections - Summer 2017 - 9
Connections - Summer 2017 - 10
Connections - Summer 2017 - New Members
Connections - Summer 2017 - Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
Connections - Summer 2017 - 13
Connections - Summer 2017 - 14
Connections - Summer 2017 - 15
Connections - Summer 2017 - A Win/Win Week for Restaurants and Their Customers
Connections - Summer 2017 - 17
Connections - Summer 2017 - 18
Connections - Summer 2017 - Meetings Thought Leadership
Connections - Summer 2017 - 6 Ways to Get the Most Out of Your Media Coverage
Connections - Summer 2017 - 21
Connections - Summer 2017 - Standing Out Among the Clutter
Connections - Summer 2017 - 23
Connections - Summer 2017 - GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Connections - Summer 2017 - 25
Connections - Summer 2017 - 26
Connections - Summer 2017 - Summer Luncheon
Connections - Summer 2017 - Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Connections - Summer 2017 - Choices: A Taste for Online Groceries?
Connections - Summer 2017 - Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - cover3
Connections - Summer 2017 - cover4
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