Connections - Summer 2017 - 22

>
Standing Out
Among the Clutter
BY DAN CURRAN

ONE OF THE challenges facing
association professionals dealing
with the media today is standing
out among the clutter of media
pitches and story ideas journalists
receive each and every day.
Always remember it's about them,
it's not about you. Learn how they
want to be approached, speak
their language and make sure your
people are prepared before you even
think of pitching a story.
Over the years, Curran PR has
secured media placements for
clients in outlets ranging from
22

> Summer 2017

the Atlanta Journal-Constitution
to America's top-rated
cable morning show.
Association media relations is
unique because you often have to
balance the internal and external
communications needs, which can
be very different. Determining
what messages you wish to share
internally and externally is an
essential first step.
Associations in Georgia tend to
have healthy memberships. This
means that association PR pros
have not only the message of the

organization they can share but
the resource of hundreds of stories
from their membership.
Reporters want access to
real world people whose stories
communicate the impact of a
message or issue you are talking
about. Association PR pros
should take full advantage of the
ability to tap into their exclusive
pipeline of stories. Collecting
those stories-and developing
a mechanism for gathering
them-can be time-consuming but
it pays dividends in the long run.



Table of Contents for the Digital Edition of Connections - Summer 2017

GSAE News & Events
New Members
Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
A Win/Win Week for Restaurants and Their Customers
Meetings Thought Leadership
6 Ways to Get the Most Out of Your Media Coverage
Standing Out Among the Clutter
GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Summer Luncheon
Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Choices: A Taste for Online Groceries?
Advertiser.com
Index of Advertisers
Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - Intro
Connections - Summer 2017 - bellyband1
Connections - Summer 2017 - bellyband2
Connections - Summer 2017 - cover1
Connections - Summer 2017 - cover2
Connections - Summer 2017 - 3
Connections - Summer 2017 - 4
Connections - Summer 2017 - 5
Connections - Summer 2017 - GSAE News & Events
Connections - Summer 2017 - 7
Connections - Summer 2017 - 8
Connections - Summer 2017 - 9
Connections - Summer 2017 - 10
Connections - Summer 2017 - New Members
Connections - Summer 2017 - Living Legends: Lori K. Spear, CAE, Ragan Cohn, CAE, Karl Kirsch, CAE
Connections - Summer 2017 - 13
Connections - Summer 2017 - 14
Connections - Summer 2017 - 15
Connections - Summer 2017 - A Win/Win Week for Restaurants and Their Customers
Connections - Summer 2017 - 17
Connections - Summer 2017 - 18
Connections - Summer 2017 - Meetings Thought Leadership
Connections - Summer 2017 - 6 Ways to Get the Most Out of Your Media Coverage
Connections - Summer 2017 - 21
Connections - Summer 2017 - Standing Out Among the Clutter
Connections - Summer 2017 - 23
Connections - Summer 2017 - GSAE Rock Stars Gather in Macon for the 2017 Annual Meeting
Connections - Summer 2017 - 25
Connections - Summer 2017 - 26
Connections - Summer 2017 - Summer Luncheon
Connections - Summer 2017 - Destination spotlight: Savannah, Jekyll Island & St. Simons Island
Connections - Summer 2017 - Choices: A Taste for Online Groceries?
Connections - Summer 2017 - Index of Advertisers/ Advertiser.com
Connections - Summer 2017 - cover3
Connections - Summer 2017 - cover4
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