Connections - Fall 2016 - 15

> Engaging with Generation Y Members GENERATION Y. MILLENNIALS. Echo Boomers. Trophy Generation. Regardless of how you refer to them, organizations worldwide are perplexed by the generation of young adults now moving into the majority of the workforce and consumer spending. In 2015, Generation Y (1982-1995) became the workforce majority, marking the largest shift in human capital in history. Not only are they the largest generation to have ever roamed the earth, they are the first to be raised in an era driven by technology, instant gratification, customization, and globalization. As the first generation of the Post-Industrial Era, Gen Y came of age at a time when an entirely new value system was introduced to the marketplace-and many of the cornerstones of membership associations have since lost their value and become irrelevant. As a result, this generation isn't joining, buying, networking, learning, or engaging like other generations. They have proven to be difficult to engage-not because they are difficult or unengaged- but because the traditional membership falls drastically short of meeting their expectations. Here's a snapshot of the most dramatic shifts that recently took place: * Ownership vs. Access After defining ourselves for centuries by possessions- cars, houses, books, china patterns, stocks, boats, land, BY SARAH SLADEK and jewelry-what matters to a growing number of young people is not so much ownership as access. The pressure is on for associations to deliver continued, quick, and easy access to new information, valuable services and products, meaningful relationships, and experiences that deliver a real return on investment. * Loyalty vs. Relationships Generation Y is more apt to move from one opportunity to the next, garnering them a reputation for having a lack of loyalty. Actually, Ys are very loyal-they're just not loyal to institutions; they are loyal to people. Gen Y commits when meaningful relationships and great experiences are actively connections > 15

Table of Contents for the Digital Edition of Connections - Fall 2016

Message from the Chair
GSAE News & Events
New Members
AWI Improves its Industry through Member Engagement
Engaging with Generation Y Members
Member Engagement is a Journey, Not a Transaction
What Matters Most to Members?
Don’t Settle for ‘Good’
Professional Development vs. Career Management
GSAE Fall Events
Congratulations to the GSAE Leadership Academy Class of 2016
Meetings Thought Leadership
Destination: Nashville’s Neighborhoods
Choices: Travel through Time
Advertiser.com
Index of Advertisers
Connections - Fall 2016 - bellyband1
Connections - Fall 2016 - bellyband2
Connections - Fall 2016 - cover1
Connections - Fall 2016 - cover2
Connections - Fall 2016 - 3
Connections - Fall 2016 - 4
Connections - Fall 2016 - 5
Connections - Fall 2016 - 6
Connections - Fall 2016 - Message from the Chair
Connections - Fall 2016 - GSAE News & Events
Connections - Fall 2016 - 9
Connections - Fall 2016 - 10
Connections - Fall 2016 - New Members
Connections - Fall 2016 - AWI Improves its Industry through Member Engagement
Connections - Fall 2016 - 13
Connections - Fall 2016 - 14
Connections - Fall 2016 - Engaging with Generation Y Members
Connections - Fall 2016 - 16
Connections - Fall 2016 - Member Engagement is a Journey, Not a Transaction
Connections - Fall 2016 - What Matters Most to Members?
Connections - Fall 2016 - 19
Connections - Fall 2016 - Don’t Settle for ‘Good’
Connections - Fall 2016 - Professional Development vs. Career Management
Connections - Fall 2016 - 22
Connections - Fall 2016 - GSAE Fall Events
Connections - Fall 2016 - Congratulations to the GSAE Leadership Academy Class of 2016
Connections - Fall 2016 - 25
Connections - Fall 2016 - Meetings Thought Leadership
Connections - Fall 2016 - 27
Connections - Fall 2016 - Destination: Nashville’s Neighborhoods
Connections - Fall 2016 - Choices: Travel through Time
Connections - Fall 2016 - Index of Advertisers
Connections - Fall 2016 - cover3
Connections - Fall 2016 - cover4
Connections - Fall 2016 - outsert1
Connections - Fall 2016 - outsert2
Connections - Fall 2016 - 37
Connections - Fall 2016 - 38
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