Connections - Fall 2016 - 20


>

Don't Settle
for

'Good'
BY DAVID GABRI

IN OUR COMPETITIVE global economy,
we all must strive to do our very
best if we want to succeed and
thrive. I think this is particularly
true in the meeting, incentive
and hospitality industries. It
isn't acceptable to rest on laurels
of past accomplishments. It is
necessary-and even expected-
that we top our previous endeavors,
and/or enhance our already
impressive services or facilities.
In short, we should never settle
for just being "good." We constantly
need to strive to be "great."
But what does that mean?

Reach for New Heights
In our exciting industry, where
we are in the "experience business,"
there always seems to be a way to
improve. This doesn't mean that
anything was wrong with the prior
meeting or venue. It may have been
just as was planned. But that still
leaves "opportunity" to improve.
With a passion for excellence,
it is admirable to challenge our
achievement levels with each
program conducted or hosted.
So, how is this achieved
for meetings and incentive
travel programs?
Start with the basics. Effectively
communicate with your specific
(and varied) audiences, and
address their particular needs.
Be sure to note that different
audiences (and generations) may
respond in dissimilar ways, so
take this into consideration when
20

> Fall 2016

choosing the mode and manner
of communication, with tailored
messages. And if you are not
creative then you may be boring.
Also, collaborate with colleagues
and attendees on ways to enrich
future programs. Take advantage
of helpful and effective resources,
such as your trusted Global Sales
Organization (GSO) contacts that
advocate for your interests.

Choose Wisely and Be Concise
Next, choose unique,
high-quality venues and
destinations that properly reflect
the quality and character of your
company or organization. Again,
boring is not an option. This
choice is essential so that your
program projects a distinctive
image-to clients, members,
employees, potential customers,
and colleagues-that is consistent
with the market positioning and
overall image of your brand.
When your organization is, or
strives to be, a leader in its field,
then reflect it in the venue.
For the meeting content, make
sure you are providing meaningful
topics, presented concisely.
Looking to the example of the very
successful TED Conferences-
presented in 18 minutes or
less-can serve as inspiration
for maximizing your attendees'
time, while maintaining attendee
attention. Information in today's
rapidly moving society is often
best-received in a fast, direct,

dynamic, fact-based format that
gets to the point and does not
waste the audience's time. Or,
worse yet, becomes boring. After
all, length does not beat content.
With that said, be sure that you
also provide some "white space" on
the agenda (i.e. not "overstuffed"),
so that participants are able to
establish a camaraderie with
others, take advantage of the
offerings at the distinguished
venue, and make fond, lasting
memories of their experience.
While it can be easy to settle
for the status quo of "last year's
program," it is much more
rewarding to strive for greatness.
I'm very proud to be part of an
industry that always reaches for,
and achieves, new heights, and
is so creative. It definitely isn't
boring to watch (and help) so
many fantastic programs reach
their targets and evolve into
"best ever" year-after-year!
David Gabri is CEO of Associated
Luxury Hotels International
(ALHI), the leading independent
Global Sales Organization serving
the North American Meetings
& Incentive marketplace for
its membership of over 250
luxury-level hotels and resorts
around the world. ALHI's
portfolio also features Destination
Management Companies (DMCs)
in more than 100 locations
worldwide, plus 23 luxury-level
cruise ships.



Table of Contents for the Digital Edition of Connections - Fall 2016

Message from the Chair
GSAE News & Events
New Members
AWI Improves its Industry through Member Engagement
Engaging with Generation Y Members
Member Engagement is a Journey, Not a Transaction
What Matters Most to Members?
Don’t Settle for ‘Good’
Professional Development vs. Career Management
GSAE Fall Events
Congratulations to the GSAE Leadership Academy Class of 2016
Meetings Thought Leadership
Destination: Nashville’s Neighborhoods
Choices: Travel through Time
Advertiser.com
Index of Advertisers
Connections - Fall 2016 - bellyband1
Connections - Fall 2016 - bellyband2
Connections - Fall 2016 - cover1
Connections - Fall 2016 - cover2
Connections - Fall 2016 - 3
Connections - Fall 2016 - 4
Connections - Fall 2016 - 5
Connections - Fall 2016 - 6
Connections - Fall 2016 - Message from the Chair
Connections - Fall 2016 - GSAE News & Events
Connections - Fall 2016 - 9
Connections - Fall 2016 - 10
Connections - Fall 2016 - New Members
Connections - Fall 2016 - AWI Improves its Industry through Member Engagement
Connections - Fall 2016 - 13
Connections - Fall 2016 - 14
Connections - Fall 2016 - Engaging with Generation Y Members
Connections - Fall 2016 - 16
Connections - Fall 2016 - Member Engagement is a Journey, Not a Transaction
Connections - Fall 2016 - What Matters Most to Members?
Connections - Fall 2016 - 19
Connections - Fall 2016 - Don’t Settle for ‘Good’
Connections - Fall 2016 - Professional Development vs. Career Management
Connections - Fall 2016 - 22
Connections - Fall 2016 - GSAE Fall Events
Connections - Fall 2016 - Congratulations to the GSAE Leadership Academy Class of 2016
Connections - Fall 2016 - 25
Connections - Fall 2016 - Meetings Thought Leadership
Connections - Fall 2016 - 27
Connections - Fall 2016 - Destination: Nashville’s Neighborhoods
Connections - Fall 2016 - Choices: Travel through Time
Connections - Fall 2016 - Index of Advertisers
Connections - Fall 2016 - cover3
Connections - Fall 2016 - cover4
Connections - Fall 2016 - outsert1
Connections - Fall 2016 - outsert2
Connections - Fall 2016 - 37
Connections - Fall 2016 - 38
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