Connections - Fall 2017 - 17

"You could see the pride that everybody felt when we were doing
the service project and when they heard the results. It was really
impressive...There's a lot of excitement because it's not just one
company doing it on its own, we're all doing it together."
Deli Salad Month in 2017, with
members giving $7,215 in monetary
contributions to Feeding America's
hunger relief efforts.

Hands-On Giving

leftover food donations to local
food pantries within their area.
The results were impressive: RFA
members donated $7,600 directly
to Feeding America, which was
the third largest Set the Table
campaign in the organization's
history. In addition, RFA reported
its members made an additional
collective annual donation of
almost $471,000 in monetary and
in-kind donations for food banks
through North America in 2016.
"This charitable undertaking
during Deli Salad Month
really opened our eyes to the
generosity and involvement of
RFA member companies in their
communities and our world,"
said Holsinger. "We heard so
many heartwarming stories of
dedication and advocacy at the
grassroots level." One company's
drive brought in 100 pounds of
food and $360 in donations for
local charities, another made
a donation for summer lunch
programs for low-income families
and others contributed partial
cases and containers of food
that would otherwise be wasted.
Holsinger pointed out that some
RFA members also donate their
time to addressing the issues
of hunger by serving on the
boards of local food banks.
The RFA held another successful
fundraising campaign during

The RFA decided to continue
its charitable efforts at the
association's annual meeting on
Amelia Island, Florida, in March
2017. It invited members to attend
a meal preparation session where
they could help make food for the
175-250 individuals served each
day by a local hunger organization,
Gracie's Kitchen. Teresa Loehndorf,
wife of RFA President Steve
Loehndorf, volunteered to be point
person for the project.
"It was the first time we did
a service project at the event,
and we were nervous, because
we didn't know what the results
would be," said Levin. She said
that RFA conference attendees
had full schedules throughout
the event and only limited time
to enjoy the amenities of the
venue, the Ritz Carlton Resort.
They had to schedule the service
project for the only free time
that many attendees had.
But the RFA members came
through. More than 30 people
showed up to make sandwiches
and lunch kits for Gracie's
Kitchen. In just one hour, the
group assembled 350 sandwiches,
330 fruit and cheese packages
and 175 servings of dessert.
One RFA member, Ron's Homestyle
Foods of Houston, donated the
money to buy the ingredients for
the meals. The Ritz Carlton also
provided assistance in the form of
a staff member who helped RFA
identify an appropriate charity,
did the shopping for the food and
organized the meeting room so that
volunteers could immediately start
on the food preparation.

RFA conducted a food drive at
its meeting as well, asking the
250 attendees to bring donations
of non-perishable foods. It also
requested that conference exhibitors
who were showcasing their food
products bring additional inventory
for donating to Gracie's Kitchen. "We
ended up with pallets and pallets of
donated food," said Levin.
During the closing banquet, the
RFA ran a 50/50 raffle, with half
of the proceeds going to Feeding
America. The winner of the raffle
donated his half as well, so RFA
was able to give Feeding America a
$2,215 contribution.
RFA is already planning a
similar service project for its
March 2018 meeting, which will
be held in Huntingdon Beach,
California. "At the request of the
Second Harvest Food Bank of
Orange County, we will be putting
together hygiene kits with soap,
shampoo, conditioner, toothpaste
and toothbrushes," said Levin.

Giving Together
Working to alleviate hunger is
a cause that resonates with RFA
members, Levin said. Many are
second-generation company owners
or executives, and they understand
the struggles that people face in
making ends meet and providing
for their families.
The charitable activity has
also brought this tightly-knit
group even closer together, says
Levin. "You could see the pride
that everybody felt when we
were doing the service project
and when they heard the results.
It was really impressive."
Members have enjoyed the process
of working together for a good
cause. "There's a lot of excitement
because it's not just one company
doing it on its own, we're all doing
it together," Levin said.
connections >

17



Table of Contents for the Digital Edition of Connections - Fall 2017

GSAE News & Events
New Members
Living Legends: Aubie Knight, CIC, AAI, CRM; Susan Cheshire, CAE; and Jim Moody, CAE
Giving Together to Help the Hungry
GSAE Doing Good Works & Helping Their Communities
8 Steps to Successful Mobile Activation
GSAE Internship
GSAE Fall Events Round-Up
Meetings Thought Leadership
Destination: South Carolina
Choices: Herbal Tea on the Job
Index of Advertisers
Advertiser.com
Connections - Fall 2017 - intro
Connections - Fall 2017 - bellyband1
Connections - Fall 2017 - bellyband2
Connections - Fall 2017 - cover1
Connections - Fall 2017 - cover2
Connections - Fall 2017 - 3
Connections - Fall 2017 - 4
Connections - Fall 2017 - 5
Connections - Fall 2017 - GSAE News & Events
Connections - Fall 2017 - 7
Connections - Fall 2017 - 8
Connections - Fall 2017 - 9
Connections - Fall 2017 - 10
Connections - Fall 2017 - New Members
Connections - Fall 2017 - Living Legends: Aubie Knight, CIC, AAI, CRM; Susan Cheshire, CAE; and Jim Moody, CAE
Connections - Fall 2017 - 13
Connections - Fall 2017 - 14
Connections - Fall 2017 - 15
Connections - Fall 2017 - Giving Together to Help the Hungry
Connections - Fall 2017 - 17
Connections - Fall 2017 - GSAE Doing Good Works & Helping Their Communities
Connections - Fall 2017 - 19
Connections - Fall 2017 - 8 Steps to Successful Mobile Activation
Connections - Fall 2017 - 21
Connections - Fall 2017 - GSAE Internship
Connections - Fall 2017 - 23
Connections - Fall 2017 - GSAE Fall Events Round-Up
Connections - Fall 2017 - 25
Connections - Fall 2017 - Meetings Thought Leadership
Connections - Fall 2017 - 27
Connections - Fall 2017 - Destination: South Carolina
Connections - Fall 2017 - Choices: Herbal Tea on the Job
Connections - Fall 2017 - Advertiser.com
Connections - Fall 2017 - cover3
Connections - Fall 2017 - cover4
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