Connections - Fall 2017 - 21

What results, unfortunately, is lost
opportunity and revenue.
Often, the launch of a mobile
app can fall victim to this gap. It
may be perceived as less important
than other five-alarm fires the
organization is currently battling.
But what we know to be true is that
a lackluster launch almost always
results in:
* Poor user experiences (e.g.,
users didn't know there was
an app, users don't know how
to download the app and users
grossly underutilize the app); and
* Thousands of dollars in lost
revenue (e.g., from exhibitors,
participants and sponsors).
Not to fear! A free, user-friendly
workbook is now available to
help you successfully activate
your mobile app-no matter the
platform you're currently using.
Organized in eight guided
steps, this is the perfect mobile
app strategy workbook for the
non-techies of the world (though
we think the pro tips sprinkled
throughout this resource will help
those who are more tech savvy
elevate their app launch from basic
to pro status). Fundamentally, the
eight steps include:


Step 1: Assessment-
Determine if and how
your organization could
benefit from a mobile app by
answering a series of 12 brief
questions designed to assess
your readiness. At the end of
the assessment, your ranking
will help illuminate where
your organization fits along the
readiness continuum.


Step 2: Interview-Based
on your assessment results,
set strategic goals and
objectives for launching your
mobile app. Additionally, identify
key stakeholders and how they
will benefit. Our step-by-step
process will not only help you

identify the right people to
interview, but also the right
questions to ask.


Step 3: App Features-
Determine your mobile
app feature set (e.g.,
communication, education and
feedback) based on stakeholder
needs and the access level of
those features. Moreover, build
out your internal app launch
management team with clear
roles and responsibilities.


Step 4: Marketing-
Conduct a mini
communication audit and
develop a thoughtful marketing
strategy to support the
intentional launch of your mobile
app. This section includes sample
messages and communication
channels to get you started, as
well as a communication matrix
to log and share your plan.


Step 5: Return on
Learning-In this step,
you'll begin developing key
stakeholder metrics. For example,
if your success metrics include
connecting exhibitors with
attendees, consider what data is
needed and where it's collected.
Following the event, evaluate
the outcomes achieved and any
possible next steps.


Step 6: App Launch-Plan
your mobile app launch
and make your app live to
your various audience segments.
We'll prime you with pre-launch
thoughts, a checklist beginning
60 days out and a handy 30 days
out launch calendar you can
print, modify and share with
your team.


Step 7: Mid-Lifecycle Touch
Point-We're all busy.
That's the one constant. So
it's easy for major milestones

like the mid-point of an
important initiative to pass us by
undetected. By asking 10 simple
questions, this section will help
you evaluate successes to date
and institute any necessary
corrective actions.


Step 8: Next Steps Touch
Point-Near the end of
the project, leverage the
momentum you've gained to
debrief achievements, check-in
with key stakeholders, follow
through on all deliverables and
identify opportunities for the
future. Again, we seed you with
the questions to ask and the tools
to organize your findings.
Easy, right? Ultimately, with
the help of this 40-page fillable
electronic workbook, we hope
to solve some of your biggest
app challenges, some of which
might include:
* Unclear goals and objectives
* Undefined audience pain points
* Incomplete marketing strategy
* Unarticulated stakeholder
* Rushed/compressed launch
* Unassigned staff roles and
If you or your team could benefit
from a comprehensive resource to
guide mobile app activation from
start to finish in your organization,
download this workbook to
your computer or device, use the
writable spaces provided and then
print and share completed sections
with your team.
To download your
complimentary copy, visit
8-steps. There you'll find the
workbook, which includes a
collection of best practices,
resources and blog posts, as well
as opportunities for additional
support or coaching should
that become necessary during
your mobile app journey.
connections >


Table of Contents for the Digital Edition of Connections - Fall 2017

GSAE News & Events
New Members
Living Legends: Aubie Knight, CIC, AAI, CRM; Susan Cheshire, CAE; and Jim Moody, CAE
Giving Together to Help the Hungry
GSAE Doing Good Works & Helping Their Communities
8 Steps to Successful Mobile Activation
GSAE Internship
GSAE Fall Events Round-Up
Meetings Thought Leadership
Destination: South Carolina
Choices: Herbal Tea on the Job
Index of Advertisers
Connections - Fall 2017 - intro
Connections - Fall 2017 - bellyband1
Connections - Fall 2017 - bellyband2
Connections - Fall 2017 - cover1
Connections - Fall 2017 - cover2
Connections - Fall 2017 - 3
Connections - Fall 2017 - 4
Connections - Fall 2017 - 5
Connections - Fall 2017 - GSAE News & Events
Connections - Fall 2017 - 7
Connections - Fall 2017 - 8
Connections - Fall 2017 - 9
Connections - Fall 2017 - 10
Connections - Fall 2017 - New Members
Connections - Fall 2017 - Living Legends: Aubie Knight, CIC, AAI, CRM; Susan Cheshire, CAE; and Jim Moody, CAE
Connections - Fall 2017 - 13
Connections - Fall 2017 - 14
Connections - Fall 2017 - 15
Connections - Fall 2017 - Giving Together to Help the Hungry
Connections - Fall 2017 - 17
Connections - Fall 2017 - GSAE Doing Good Works & Helping Their Communities
Connections - Fall 2017 - 19
Connections - Fall 2017 - 8 Steps to Successful Mobile Activation
Connections - Fall 2017 - 21
Connections - Fall 2017 - GSAE Internship
Connections - Fall 2017 - 23
Connections - Fall 2017 - GSAE Fall Events Round-Up
Connections - Fall 2017 - 25
Connections - Fall 2017 - Meetings Thought Leadership
Connections - Fall 2017 - 27
Connections - Fall 2017 - Destination: South Carolina
Connections - Fall 2017 - Choices: Herbal Tea on the Job
Connections - Fall 2017 -
Connections - Fall 2017 - cover3
Connections - Fall 2017 - cover4