Verdict - Summer 2013 - (Page 20)

feature Jury Selection and The Millennials A nother generation has joined the box of potential jurors and the “Millenials” also known as “Generation Y” are not shy to actively participate. Their numbers are large enough, and they are BY BJ BERNSTEIN appearing frequently enough, that simply excluding young jurors is no longer an option for trial lawyers. In fact, recent Stop thinking about social media as a marketing tool for yourself or your firm. Instead, think about it as a way to understand your potential jurors. statistics indicate that as you craft your presentation to prospective jurors, you must ensure that you are reaching this demographic just a directly as you reach the other jurors you have grown accustomed to. Basic Juror Age Groups Jury consultants have established some basic benchmarks and characteristics for distinguishing between four basic juror age groups as follows: Traditional (Born 1922-1945): Hard Work; Sense of Duty; Sacrifice, Thrifty and Works Fast. Boomers (Born 1946-1964): Optimistic; Seek Personal Fulfillment: Crusading Causes; Buy Now; Pay Later; Work Efficiently. Generation X (Born 1965-1985): Uncertainty; Personal Focus; Live for Today; Save; Eliminate the Task. The Millennials (Generation Y)(Born after 1985): What’s New; On My Terms; Just Show Up; Earn to Spend; Do Exactly What is Asked. Communicating with Generation Y My thoughts on this generation stem primarily from Generation Y clients 20 Georgia Trial Lawyers Association that I have encountered in my criminal practice. It is through the unique relationship that is born with a young client facing serious charges, and through they use of attorney-client privilege, I have been able to have some frank and open conversations of their idea of right and wrong and what is acceptable. It is a window through which we can see how Millenials communicate and listen (or don’t listen), and what they value and don’t value. Understanding how the Millenials communicate is critical. They text more than email; they Tweet more than they Facebook; they even find other, more obscure ways to talk — such as Snapchat, in which the conversations and photos drop off the screen and server 10 seconds after opening. Yes, they are learning that those devices are nothing but evidence machines and are adapting accordingly. They do not hesitate to voice their opinion quickly using social media, a trait indicating that they can quickly form an opinion and speak out about it. Even if you never intend to use Twitter, Facebook, Instagram, Pinterest or Tumblr – or use any other type of social media, for that matter – I believe that it is a MUST for any litigator to have a working knowledge of the ways in which the newest generation of jurors communicate, and should at least observe it in action on a regular basis. For instance, you don’t have to actively Tweet in order to get on Twitter and follow others, freely watching their conversations and interactions. Stop thinking about social media as a marketing tool for yourself or your fi rm.

Table of Contents for the Digital Edition of Verdict - Summer 2013

President’s Message
A Primer on Birth Injury Cases and How to Keep Them “Simple” for the Jury
Online Research of Potential Jurors: A Survey of Resources and Ethical Boundaries
Jury Selection and The Millennials
Confessions of a Trial Lawyer Geek: Great iPad Apps for Trial
GTLA Out & About
Ten Ways to Protect Clients Through Workers’ Compensation Settlements
A Letter from Your Listserv Committee
Case Updates: What’s New?
Workers’ Comp: Recent Developments
Champion Members
Welcome New GTLA Members!
Court Reporters Marketplace
Notes: What’s New with GTLA Members

Verdict - Summer 2013

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