©ISTOCK.COM/DINA MARIANI FEATURE DO YOUR EMPLOYEES KNOW YOUR COMPANY GOALS AND VALUES? IT'S MORE IMPORTANT THAN YOU THINK BY DANIELLE NG-SEE-QUAN IN THE context of customer experience, it's often written that purposedriven organizations are the most successful. Why? They clearly and explicitly communicate their values to their customers, through every touchpoint of the customer experience, building loyalty, trust, and long-term relationships. 24 | CPHRab.ca The same is true for mobilizing employees internally. A clear purpose and transparency in business goals motivates employees and connects them to a sense of creating value within an organization, which translates to greater engagement. If a company's big visions are undefined or aren't easily translated into strategic actions, and if employees are not clear on what they're working towards, this can become part of a bigger communication issue within the company and employees can become disengaged. According to Ceridian's 2017 Pulse of Talent, high performing respondents were more likely to work forhttp://www.ISTOCK.COM/DINA http://www.CPHRab.ca