CPHR Alberta Magazine - Spring 2018 - 24

©ISTOCK.COM/DINA MARIANI

FEATURE

DO YOUR EMPLOYEES
KNOW YOUR
COMPANY GOALS
AND VALUES?
IT'S MORE IMPORTANT
THAN YOU THINK
BY DANIELLE NG-SEE-QUAN

IN THE context of customer experience, it's often written that purposedriven organizations are the most
successful. Why? They clearly and
explicitly communicate their values
to their customers, through every
touchpoint of the customer experience, building loyalty, trust, and
long-term relationships.
24 | CPHRab.ca

The same is true for mobilizing
employees internally. A clear purpose and transparency in business
goals motivates employees and connects them to a sense of creating
value within an organization, which
translates to greater engagement.
If a company's big visions are
undefined or aren't easily translated

into strategic actions, and if employees are not clear on what they're
working towards, this can become
part of a bigger communication issue
within the company and employees
can become disengaged.
According to Ceridian's 2017 Pulse
of Talent, high performing respondents were more likely to work for


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Table of Contents for the Digital Edition of CPHR Alberta Magazine - Spring 2018

Leadership Matters
Changing Demographics – Is Your Succession Plan Still Relevant?
HR’s Moving Target: Why Our Approach to Change Needs to Change
How to Build Your Dream Team
Alberta Hiring Confidence Index
Retain Top Talent as the Economy Recovers
Three Strategies to Support Work-Life Blending
Do Your Employees Know Your Company Goals and Values? It’s More Important Than You Think
Index of Advertisers/Advertisers.com
CPHR Alberta Magazine - Spring 2018 - Intro
CPHR Alberta Magazine - Spring 2018 - cover1
CPHR Alberta Magazine - Spring 2018 - cover2
CPHR Alberta Magazine - Spring 2018 - 3
CPHR Alberta Magazine - Spring 2018 - 4
CPHR Alberta Magazine - Spring 2018 - 5
CPHR Alberta Magazine - Spring 2018 - Leadership Matters
CPHR Alberta Magazine - Spring 2018 - 7
CPHR Alberta Magazine - Spring 2018 - Changing Demographics – Is Your Succession Plan Still Relevant?
CPHR Alberta Magazine - Spring 2018 - 9
CPHR Alberta Magazine - Spring 2018 - 10
CPHR Alberta Magazine - Spring 2018 - 11
CPHR Alberta Magazine - Spring 2018 - HR’s Moving Target: Why Our Approach to Change Needs to Change
CPHR Alberta Magazine - Spring 2018 - 13
CPHR Alberta Magazine - Spring 2018 - 14
CPHR Alberta Magazine - Spring 2018 - 15
CPHR Alberta Magazine - Spring 2018 - How to Build Your Dream Team
CPHR Alberta Magazine - Spring 2018 - 17
CPHR Alberta Magazine - Spring 2018 - 18
CPHR Alberta Magazine - Spring 2018 - Alberta Hiring Confidence Index
CPHR Alberta Magazine - Spring 2018 - Retain Top Talent as the Economy Recovers
CPHR Alberta Magazine - Spring 2018 - 21
CPHR Alberta Magazine - Spring 2018 - Three Strategies to Support Work-Life Blending
CPHR Alberta Magazine - Spring 2018 - 23
CPHR Alberta Magazine - Spring 2018 - Do Your Employees Know Your Company Goals and Values? It’s More Important Than You Think
CPHR Alberta Magazine - Spring 2018 - 25
CPHR Alberta Magazine - Spring 2018 - Index of Advertisers/Advertisers.com
CPHR Alberta Magazine - Spring 2018 - cover3
CPHR Alberta Magazine - Spring 2018 - cover4
CPHR Alberta Magazine - Spring 2018 - outsert1
CPHR Alberta Magazine - Spring 2018 - outsert2
CPHR Alberta Magazine - Spring 2018 - outsert3
CPHR Alberta Magazine - Spring 2018 - outsert4
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