Car Wash - Spring 2014 - (Page 79)
2014 MARKS 100 YEARS OF THE CAR WASH INDUSTRY.
CHECK OUT THIS SPECIAL CONTENT HIGHLIGHTING GREAT
PEOPLE IN THE INDUSTRY.
Joining forces with his brother, this CEO left law
practice behind to focus on new business
STEVE BARRAM'S VERY first job was washing and moving cars at a nearby dealership. But it wasn't much more than a paycheck for him. "It was merely a job," Barram
said. "I never saw myself in the lube or car wash industry."
Fast-forward to today and Barram is CEO of Integrated Services, Inc. (ISI), a leading
provider of point-of-sale computer software for the fast lube industry.
His path to ISI wasn't exactly a direct route. In fact, it had more to do with family than
Since his sophomore year of high school, Barram knew he wanted to be a lawyer. "Law
fascinated me," he said. In Barram's opinion, lawyers were curious by nature, a trait he
had been raised to value and develop. His mother raised her five sons to have inquisitive
minds, just as she had. "Mom taught us that asking questions, as long as they were asked
with the right attitude, was a very valuable skill to learn," Barram said. "She lived her
entire life that way - up to the day she died, she was asking questions, always learning,
stretching her mind."
After following his passion and obtaining his law degree from Northwestern School
of Law at Lewis and Clark College, Barram helped his brother Peter (described as the
entrepreneurial spirit of the family) incorporate ISI in March 1988. But Barram didn't
stay with the company. "After incorporating him, I put my head back down and focused
on my law practice," Barram said.
A few months later, Peter called again - this time with a request for Barram to fly to
Houston to help with a major negotiation. "I went," Barram said. "That's how we got our
first major national license with an oil company."
That was the beginning of Barram's growing involvement with ISI. Before long, he realized he was spending just as much time helping build ISI as he was on his law practice.
"I kept volunteering to do whatever Peter needed me to do - write this, do that," Barram
said. "I was spending copious amounts of time to build this business."
So he left his practice, joined forces with his brother full time, and has been ISI's CEO
Part of the draw for Barram was the opportunity to work with his brother. "Peter's much
more entrepreneurial, and he knew the industry," Barram said.
You'd do well to be well-versed in a few areas if you were in a room with all of the
Barram brothers. Together, they cover quite the spectrum: law, politics, religion, education and technology.
Barram's oldest brother, Dave, served as deputy secretary and chief operating officer of
the Commerce Department for the Clinton administration, later being appointed administrator of the General Services Administration by President Clinton. Dan, the second
eldest brother, followed in their father's footsteps. Their father was a pastor, and Dan has
been involved in campus ministry for 41 years. Barram's other brother, Dirk, is the dean
of the school of business at George Fox University in Newburg, Ore.
Barram's parents were always his inspiration. "My dad was a man of few words. But
when he spoke, it was well worth listening to," Barram said. He said his parents lived a
life of integrity, which he and his brother, Peter, wanted to make sure was an integral part
of the culture at ISI. "Our culture is built on integrity, accessibility and transparency,"
said Barram. "We don't stand on a hierarchy - we either succeed as a team at ISI or we
CEO of Integrated Services, Inc.
US THAT ASKING
LONG AS THEY
WITH THE RIGHT
ATTITUDE, WAS A
SKILL TO LEARN."
SPRING 2014 | CAR WASH MAGAZINE | WWW.CARWASH.ORG |
Table of Contents for the Digital Edition of Car Wash - Spring 2014
Letter From the ICA
Meet the Board
By the Numbers
Look Out! Self-Driving Cars Heading Your Way
On the Road, but Still Online
Finding Your Way Through the Mobile Landscape
Take a Tour
Stay Ahead of the Curve
Car Wash Industry Celebrates Centennial Milestone
ICA 2013 Annual Report
Getting to the Point of Biometrics
Fighting for Innovation
Take It From Tech: Entrepreneurial Lessons Courtesy of Google
You Don’t Have to Fail
The Innovator’s DNA
Emerging Russian Car Wash Industry Faces Challenges
Rise to the Top
Does a Company Really Need to Innovate?
Watersavers Program Reaches Out During Drought
Blast From the Past
Index of Advertisers
Focus on the Member
Car Wash - Spring 2014