Car Wash - Spring 2015 - (Page 107)

ask champ... Email your questions to Champ at AskChamp@carwash.org. I'm look ing to p ut some good pla new life ce to sta into my rt lookin marketin g for ide g efforts -Keegan as? this yea , Los Ala r. Where mos, Ne 's a w Mexic o Keegan, To find th e answe inspirati rs you s on. The eek, you Girl Sco must loo uts of A k to only merica. Accordin one plac g to Girl e for yo boxes o Scouts o ur f cookie f Americ s, produ organiza a, last ye cing $80 tion's pro ar they s 0 million old more grammin in a mult in fundra i-million g. Don't than 20 ising to 0 milli worry, th dollar m c ash . channel ansion p ere is no back into on ulling a supreme the Scrooge Girl Sco McDuck ut sittin Let's div with the g e in to th cookie s cookie g e lesson ales o o d n es s s we can . glean fr om the p Set S.M.A int-sized .R.T. goa peddlers ls. Girl Sco of uts are g to set go iven lite rature in als and re kid-frien realistic a dly lang and time ch them. Goals uage tha need to -bound. marketin t teache b e s p ec So befo g efforts s them h ific, mea Champ Savage is a re you h , you ne so that y ow surable, ea d o u t ed to m ou can fo attainab on an eff marketing expert. ake sure cus you le, ort to re you hav r energy vise any It says so right on e a clearl Pay atte . y define ntion to his business card. d set of Convers In the G goals, ion Path irl Scout He has traveled the s. over an universe image o , this me world bringing ideas f a Thin ans the breaking Mint, un path fro down th to business owners til you ta e steps their car, ke it hom m the moment that lead of all kinds, and his and at y yo e to put to o they dri in your fr u salivate accolades are even ve off th ur location?) wh conversion (i.e. eezer. B e lot?) y what ma at happ Hint: Pe y ens afte ou c a n b more numerous ople wa rward (w kes someone w etter ge sh their feel goo ash ar your hat happ than his passport cars bec d to hav me ens whe ause the e a clean n stamps. Now, Savage y are dir ssages to your k car. ty and b ey prosp Write gre lends his expertise ecause it e at copy. makes th cts. Whethe exclusively to CAR em r you se nd direc is one o WASH Magazine and f th t email to prospec use grea e key factors fo its readers. ts or cre r driving t copy to ate onlin prospec entice y You'll ne e ads , g ts to con ou to bu ed to be reat cop vert. Th y them, sure you along th y e Girl Sc a nd sha r marketi eir conv out coo re the in ersion p ng effor kies formatio ath to yo ts includ n with fr Create c e great ur wash ien ompe copy to . help peo ds. Write gre lling visual con ple tent. at copy, (images but keep , video) it short sen doesn't the pictu ds a powerful m and to the poin t. re of a T es s ag e . in your c Using Th Highly visual co hin Mint ar ntent with a b in Mints the deep to find the neare ite out o a st Girl S freeze in f it just m s an example, cout coo the gara ake you kie table g e... want to Build em ? Or, tap get ail lists into the stash fro Your ma m rketing you stay efforts s hould in connecte clude a d. Well-p remind m ec you whe erformin n it's tim g Girl Sc hanism for build sharing e to buy outs ma ing lists the succ cook intain em to help es s b oo k a n ail lists to d build a es of the local tr ies, keeping yo u aware help oo p. M a strong e of new fl ke sure mail list you take a of both existing a page o vors, and and pote ut of the ir ntial cus tomers. SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 107 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Ask Champ
Download It!
Index of Advertisers
Focus on the Members

Car Wash - Spring 2015

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