Car Wash - Spring 2015 - (Page 11)

LETTER FROM THE ICA CONSUMER ELECTRONICS RETAILER RadioShack recently filed for bankruptcy after 94 years in business. Once known as THE place to buy the latest in electronics from CB radios to one of the first computers (the TRS-80), competition and an ever-changing retail industry ultimately forced the company to shutter the business. But, it was inability to innovate and employ Design Thinking concepts that kept it from remaining on the leading edge ... and from celebrating a 100-year anniversary. For example, RadioShack made moves toward e-commerce, including a ship-to-store option in 2006, but Amazon was already a massive force in Internet retail, and Best Buy and Walmart had been running e-commerce sites since the 90s. Instead, RadioShack was mired in store problems and left customers without the ability to conduct any level of commerce on their site. Had RadioShack been more iterative, and paid more attention to what was happening with their customer base (Design Thinking), it may have seen its business go down a very different path. Is that to say that you should take the Amazon. com approach of throwing every concept you can think of at the wall to see what sticks? Not necessarily. Instead, I'd suggest engaging in the practice of Design Thinking when it comes to building your next big idea. That approach is exactly what International Carwash Association has been using in the last year as it continues to innovate and evolve its product portfolio. The most recent examples center on Wash Count, our operator benchmarking program, and The Car Wash Show 2015. Wash Count gets an injection of sophistication in the most recent quarterly report as we took conversations with current and former program participants, and used those data points to bring innovation to the program. We've partnered with ITR Economics to bring additional layers of economic analysis to produce a report that is rich in data and information to help program participants make better business decisions. The Car Wash Show 2015 sees a number of new offerings this year, including Emerging Leaders and Executive seminars and Emerging Leaders and Women in Car Washing receptions. We've incorporated what we've heard in to reach a new, younger demographic of car wash professionals and connect more women leaders in the industry. In addition, we added several Education Session topics, and multiple styles of presenting information to meet different learning styles. Everything from lectures to interactive to peer-to-peer. From ICA's perspective, the only way to move smartly forward, is to have open conversations with your customers, gather data, and conduct your innovation in an iterative manner, ensuring you keep yourself on the leading edge and enabling you to remain nimble and adaptable. In this issue of CAR WASH Magazine, we dive in to ways you can up your game when it comes to moving your business forward. From an in-depth look at Design Thinking to covering how to take a fresh look at risk vs. reward we're bringing a variety of articles to inspire innovation in your business. You'll also find the executive summary from our 2014 Consumer Study, which indicates that more people are choosing to use a professional car wash. And, of course, there is our usual array of industry information, professional profiles and a marketing missive from our friend, Champ Savage. As always, if there is something you'd like to see covered that we haven't already or if you have a suggestion for how we can make this publication more valuable, please don't hesitate to let us know. Sincerely, Matt DeWolf Director of Marketing & Editor In Chief +1 (612) 293-4256 THE OFFICIAL PUBLICATION OF INTERNATIONAL CARWASH ASSOCIATIONĀ® 230 EAST OHIO STREET SUITE 603 CHICAGO, IL 60611 WWW.CARWASH.ORG +1 (888) 422-8422 INFO@CARWASH.ORG ICA STAFF ERIC WULF CHIEF EXECUTIVE OFFICER EWULF@CARWASH.ORG CLAIRE MOORE CHIEF OPERATING OFFICER CMOORE@CARWASH.ORG CARRIE NORTH DIRECTOR OF SALES CNORTH@CARWASH.ORG MEGAN CLARK DIRECTOR OF MEMBERSHIP MCLARK@CARWASH.ORG MATT DEWOLF DIRECTOR OF MARKETING & EDITOR-IN-CHIEF MDEWOLF@CARWASH.ORG MATS VAN MUNSTER CAR WASH SHOW EUROPE SALES MVANMUNSTER@CARWASH.ORG MARY SMITH TRADE SHOW DIRECTOR MSMITH@CARWASH.ORG EDITORIAL AND ADVERTISING STAFF SEAN GARRITY MANAGING EDITOR TROY WOODHAM PUBLISHER HEATHER MCMILLEN SALES MANAGER LAUREN BRANIN MARKETING LAYOUT AND DESIGN GORDON KLASSEN ADVERTISING SALES CHRIS CHICCARELLO, KRYS D'ANTONIO, ADAM FIRESTONE, JANET FRANK, BILL LOVETT, DEBBI MCCLANAHAN, JASON RUPPERT, JAMIE WILLIAMS, JASON ZAWADA PUBLISHED BY 5950 NW 1ST PLACE GAINESVILLE, FL 32607 PUBLISHED MARCH 2015/ ICW-Q0115/5397 FOR ADVERTISING INQUIRIES, PLEASE CONTACT HEATHER MCMILLEN DIRECTLY AT (352) 333-3477. Ā© 2015 NAYLOR LLC. ALL RIGHTS RESERVED. THE CONTENTS OF THIS PUBLICATION MAY NOT BE REPRODUCED BY ANY MEANS, IN WHOLE OR PART, WITHOUT THE PRIOR WRITTEN CONSENT OF THE PUBLISHER. SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 11 http://WWW.CARWASH.ORG http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Ask Champ
Download It!
Index of Advertisers
Focus on the Members

Car Wash - Spring 2015