Car Wash - Spring 2015 - (Page 11)
LETTER FROM THE ICA
CONSUMER ELECTRONICS RETAILER
RadioShack recently filed for bankruptcy
after 94 years in business.
Once known as THE place to buy the latest
in electronics from CB radios to one of the first
computers (the TRS-80), competition and an
ever-changing retail industry ultimately forced
the company to shutter the business.
But, it was inability to innovate and employ
Design Thinking concepts that kept it from
remaining on the leading edge ... and from
celebrating a 100-year anniversary.
For example, RadioShack made moves toward
e-commerce, including a ship-to-store option in
2006, but Amazon was already a massive force
in Internet retail, and Best Buy and Walmart
had been running e-commerce sites since the
90s. Instead, RadioShack was mired in store
problems and left customers without the ability
to conduct any level of commerce on their site.
Had RadioShack been more iterative, and
paid more attention to what was happening
with their customer base (Design Thinking),
it may have seen its business go down a very
Is that to say that you should take the Amazon.
com approach of throwing every concept you
can think of at the wall to see what sticks? Not
necessarily. Instead, I'd suggest engaging in the
practice of Design Thinking when it comes to
building your next big idea.
That approach is exactly what International
Carwash Association has been using in the last
year as it continues to innovate and evolve its
The most recent examples center on Wash
Count, our operator benchmarking program,
and The Car Wash Show 2015.
Wash Count gets an injection of sophistication in the most recent quarterly report as we
took conversations with current and former program participants, and used those data points
to bring innovation to the program. We've
partnered with ITR Economics to bring additional layers of economic analysis to produce
a report that is rich in data and information to
help program participants make better business decisions.
The Car Wash Show 2015 sees a number of
new offerings this year, including Emerging
Leaders and Executive seminars and Emerging
Leaders and Women in Car Washing receptions. We've incorporated what we've heard in
to reach a new, younger demographic of car
wash professionals and connect more women
leaders in the industry. In addition, we added
several Education Session topics, and multiple
styles of presenting information to meet different learning styles. Everything from lectures to
interactive to peer-to-peer.
From ICA's perspective, the only way to move
smartly forward, is to have open conversations
with your customers, gather data, and conduct
your innovation in an iterative manner, ensuring you keep yourself on the leading edge and
enabling you to remain nimble and adaptable.
In this issue of CAR WASH Magazine, we
dive in to ways you can up your game when it
comes to moving your business forward. From
an in-depth look at Design Thinking to covering how to take a fresh look at risk vs. reward
we're bringing a variety of articles to inspire
innovation in your business.
You'll also find the executive summary from
our 2014 Consumer Study, which indicates that
more people are choosing to use a professional
car wash. And, of course, there is our usual
array of industry information, professional profiles and a marketing missive from our friend,
As always, if there is something you'd like
to see covered that we haven't already or if
you have a suggestion for how we can make
this publication more valuable, please don't
hesitate to let us know.
Director of Marketing & Editor In Chief
+1 (612) 293-4256
THE OFFICIAL PUBLICATION
OF INTERNATIONAL CARWASH
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CHICAGO, IL 60611
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PUBLISHED MARCH 2015/
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SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2015
Letter from the ICA
Meet the Board
By the Numbers
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Index of Advertisers
Focus on the Members
Car Wash - Spring 2015