Car Wash - Spring 2015 - (Page 17)

Beijing stresses water conservation W e've been scouring the Internet so you don't have to. (It's possible we found the end of the Internet). Check out these highlights from our recent efforts to find what's interesting and relevant (mostly) in the professional car wash industry! Mindy Kaling walks through car wash during Super Bowl Ad In case you missed it, star of Mindy Project Mindy Kaling starred in a Nationwide Insurance commercial that aired during Super Bowl 49. Kaling plays a woman who decides she's invincible (spoiler alert...she's not) and walks through a car wash. Catch the ad on YouTube: https://www. overheard ONLINE Want real-time updates? Join the conversation and see what we're sharing at any of our social media channels: Amid the pressures of sustained drought and climbing water prices, the mindset of think before people flush is sweeping across Beijing. Car washes, bath houses and golf courses are now all required to use recycled water, Beijing water authority said in a press release Monday. For example, newly installed water recycling facilities at car washes limit the amount of water used to clean a sedan car to only 10 liters from at least 70 liters in the past, it said. "All of our waste water is pooled, and then filtered and processed to be used again," said Cao Jinghui, manager of a car wash in Xicheng District. As a result, one tonne of water lasts at least 10 days, whereas previously it would have been used up in two days, he said. Virtual tour super suds car wash Want to visit a car wash from the comfort of your couch? Check out this virtual tour of Super Suds Car Wash in North Platte, Neb. Acura TLX has Car Wash Mode @carwashorg Thanks to Jason Daniel of ICA member Brighton Carwash & Detailing Center for making us aware of these instructions for "Car Wash Mode" on the 2015 Acura TLX. Following these instructions allows the car to roll on the conveyor while the engine is off. i n f or m at ion / 2015/ T L X / fe at u re s / Car-Wash-Mode SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 17 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Ask Champ
Download It!
Index of Advertisers
Focus on the Members

Car Wash - Spring 2015