Car Wash - Spring 2015 - (Page 91)
LESSONS LEARNED FROM STEVE JOBS AND APPLE
BY L E E S I L B E R
SO, WHAT'S SO exciting about a car wash?
If you don't know the answer, you need to
figure it out because if you're not excited about
what you do (and do for others) your staff won't
be either, and this will inevitably trickle down
to your customers.
What made Steve Jobs such a good leader?
He was a visionary (of course) but he also had
a way of getting us excited about whatever
Apple was doing. When asked about the secret
to Apple's success he simply said, "We're just
excited about what we do." Are you still excited
about what you do? Do you show it?
When Apple launched the first iPod Steve
Jobs came onstage he pulled one out of his
pocket, held it up and said, "This amazing
little device holds 1,000 songs and fits in
my pocket." For the Notebook Air release
he walked onstage with a manilla file folder
and surprised everyone by removing the super
thin laptop from the folder - and he did it
with a huge smile.
It's this kind of energy and enthusiasm that
led Apple to turn the retail world on its head
when they opened their first store, and today
there are still lines out the door of customers
anxious to get in and purchase
products. How did
they do it and how can we
apply those some techniques
to a car wash? Read on.
CONFIDENCE AND CARING
When you combine confidence with caring
you have created a powerful proposition.
When you know you have a service people are
passionate about (and that includes the your
employees) combined with a track record
of success, of course you can be confident.
Apple has their products out where people
can pick them up, try them out, and see for
themselves how great they are. They have
nothing to hide. That's confidence. When a
car wash has a glass area where people can
see the entire service, that's the Apple way.
When that's not possible, having employees
who can clearly and concisely explain why
the customer's car will come out better than
ever (because you care) is invaluable because
the extra services will sell themselves. The
Apple employee is really there to help customers
more than sell them something, and
SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2015
Letter from the ICA
Meet the Board
By the Numbers
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Index of Advertisers
Focus on the Members
Car Wash - Spring 2015