Car Wash - Spring 2015 - (Page 91)

THE APPLE WAY LESSONS LEARNED FROM STEVE JOBS AND APPLE BY L E E S I L B E R SO, WHAT'S SO exciting about a car wash? If you don't know the answer, you need to figure it out because if you're not excited about what you do (and do for others) your staff won't be either, and this will inevitably trickle down to your customers. What made Steve Jobs such a good leader? He was a visionary (of course) but he also had a way of getting us excited about whatever Apple was doing. When asked about the secret to Apple's success he simply said, "We're just excited about what we do." Are you still excited about what you do? Do you show it? When Apple launched the first iPod Steve Jobs came onstage he pulled one out of his pocket, held it up and said, "This amazing little device holds 1,000 songs and fits in my pocket." For the Notebook Air release he walked onstage with a manilla file folder and surprised everyone by removing the super thin laptop from the folder - and he did it with a huge smile. It's this kind of energy and enthusiasm that led Apple to turn the retail world on its head when they opened their first store, and today there are still lines out the door of customers anxious to get in and purchase products. How did they do it and how can we apply those some techniques to a car wash? Read on. CONFIDENCE AND CARING When you combine confidence with caring you have created a powerful proposition. When you know you have a service people are passionate about (and that includes the your employees) combined with a track record of success, of course you can be confident. Apple has their products out where people can pick them up, try them out, and see for themselves how great they are. They have nothing to hide. That's confidence. When a car wash has a glass area where people can see the entire service, that's the Apple way. When that's not possible, having employees who can clearly and concisely explain why the customer's car will come out better than ever (because you care) is invaluable because the extra services will sell themselves. The Apple employee is really there to help customers more than sell them something, and SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 91 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Ask Champ
Download It!
Index of Advertisers
Focus on the Members

Car Wash - Spring 2015