Car Wash - Spring 2015 - (Page 93)
BY R I SA M I S H
"Critical thinking is thinking about thinking while
you're thinking, in order to make your thinking
better." - Dr. Richard Paul, Chairman, National
Center for Excellence in Critical Thinking
AMONG THE THINGS that business owners
leaders must consistently do in order to achieve
and sustain competitive advantage is to make
good decisions. The foundation of that good
decision making is Critical Thinking.
There are three keys to ensuring that you
are critically thoughtful in your approach to
making business decisions, including those that
involve addressing problems or taking advantage
1. Understanding the context in which the situation
2. Exercising "evidentiary judgment;" and
3. Considering counterargument before finalizing
CRITICAL THINKING KEY NO. 1: UNDERSTANDING THE CONTEXT
A desire to decide quickly, and to make the decision process efficient and consistent,
sometimes leads us to treat past experiences as "binding precedent" for future actions.
We say, "I've seen situations like this one before, so I know what I should do here." Or,
"My business should/must do X, because X is what we have always done." Or, a management
team member will say, "We can't do Y, because we tried Y before and it didn't
work." Sometimes, what we've seen before is a very good predictor of what we should do
now. And sometimes it isn't.
Experience, as Ben Franklin said, can be a great teacher. However, experience can also
mislead us if we fail to account for context differences between those past decisions and
the challenge or opportunity we are currently facing.
To help you and your business team make more context-savvy, critically thoughtful
decisions, start with the following questions:
* What do I think I already know about the situation at hand? How do I know it?
* What beliefs and assumptions do I have about the situation
(based on my prior experience, or otherwise)?
* What possible biases do I have about this situation?
* How might my past experience be different from the current situation?
SPRING 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2015
Letter from the ICA
Meet the Board
By the Numbers
Trends in car wash design
Creativity & innovation: the myth of the lightning bolt
Better by design
Revamping the retail experience
The importance of purpose in pursuit of extraordinary outcomes
Efficient offices for car wash owners/ managers
Risk vs. Reward
Marketing with a purpose
Building a legacy
2014 Consumer Study
2014 Annual Report
Dealing with bad online reviews
Wash ideas with Perry Powell
How can you take your social media to the next level?
Building strong work teams helps your bottom line
The Apple way
Making better business decisions: the critical thinking advantage
Do you know your perfect customer?
10 tips for D.I.Y. recruiting
Businesses victimized by cyber crime: the loss may be theirs
Take a Tour
Unsung (car wash) hero
Blast from the Past
Index of Advertisers
Focus on the Members
Car Wash - Spring 2015