Car Wash - Spring 2016 - (Page 115)
Dealing with car damage
INTERVIEW BY PERRY POWELL
Perry Powell is a veteran consultant to the car wash industry.
With retail management experience and more than 35 years
of sales and marketing experience, he brings a unique set of
talents to the industry. Here, we highlight excerpts from his
interviews with the car wash industry's best and brightest.
Listen to the full interview at www.washideas.com.
DON JACOBS HAS been featured in WashIdeas.com
interviews twice. Don started out as a tire shiner and is
now an equity partner in and running two flex serve car
washes based in McKinney and Frisco, Texas.
Don's rise in the business is a great demonstration of
outstanding recruiting and training that, through a series
of events, led to his running and owning part of both successful locations.
There may be a great word of encouragement in Don's
story for employees who give their best and apply themselves
to learning the business. Opportunity does knock and it is
usually looking for those who have great attitudes and have
gotten themselves prepared to lead.
WashIdeas recently called on Don to discuss a problem
many in the industry deal with: car damage.
How can you prevent employees from escalating the situation
with a customer while discussing damages?
It is easier than you may think. I have four or five people
in each facility that can make decisions on damages. What
I do is demonstrate. As they are learning, I let them follow
me, and this is how I learned. They listen to every word I
say and when we are done I tell them what I was seeing.
You don't ever say no right away. You lose every time.
SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2016
Letter from the ICA
Meet the Board
By the Numbers
Keeping it Clean
When in drought
Reducing your environmental footprint
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
Women in Car Wash
Hear and be heard
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Focus on a Member
Blast from the Past
Car Wash - Spring 2016