Car Wash - Spring 2016 - (Page 123)
How color can help
boost your business
BY RIEVA LESONSK Y
WHAT CAN COLOR do for your business's marketing? A better question might
be: What can't it do? According to a recent
infographic from Kissmetrics, color can:
1. Make your brand more recognizable. Use of color increases brand
recognition by 80 percent.
2. Get customers to buy a new product. A whopping 93 percent of consumers say "visual appearance" is
the primary factor they consider
when buying a new product.
3. Get customers to buy any product.
Some 85 percent of consumers
say color is a primary reason why
Here are some factors to keep in mind
when choosing and using color in your
* Be consistent. For best results, you'll
want the colors in your ads, website,
packaging and print marketing materials to tie in with the colors in your
* Consider the format of your marketing materials. For example, if your
business has a physical location,
you may need a brightly colored or
high-contrast store sign to attract the
attention of people driving by. If you
have an ecommerce or B2B business
and most of your marketing is done
online, subtler colors might be just
* Assess the competition. You'll need
to walk a fine line between standing
out from your competitors and fitting
in with them when it comes to color.
Here's a closer look at what different
colors mean in marketing.
Red: Viewing red physically increases
people's heart rate and energizes them.
This is why "sale" tags are also in red. You
can use red to attract attention (like a stop
sign) and create a sense of urgency in prospective customers. Red would not be a
good color for a business like a spa or salon
that emphasizes relaxation and calm.
Orange: Slightly less aggressive than red,
orange is still good at attracting attention
and can be used to create a call to action.
It's also currently a trendy color, especially
Yellow: Yellow is bright, cheery and
optimistic. It's a good color for grabbing
attention without the aggressive edge of
red. Yellow has been shown to stimulate
thinking and help people generate ideas; it
conveys innovation and newness. However,
yellow can be overwhelming in large doses,
because it's the most difficult color for the
eye to take in.
SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2016
Letter from the ICA
Meet the Board
By the Numbers
Keeping it Clean
When in drought
Reducing your environmental footprint
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
Women in Car Wash
Hear and be heard
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Focus on a Member
Blast from the Past
Car Wash - Spring 2016