Car Wash - Spring 2016 - (Page 123)

marketingminute How color can help boost your business BY RIEVA LESONSK Y WHAT CAN COLOR do for your business's marketing? A better question might be: What can't it do? According to a recent infographic from Kissmetrics, color can: 1. Make your brand more recognizable. Use of color increases brand recognition by 80 percent. 2. Get customers to buy a new product. A whopping 93 percent of consumers say "visual appearance" is the primary factor they consider when buying a new product. 3. Get customers to buy any product. Some 85 percent of consumers say color is a primary reason why they buy. Here are some factors to keep in mind when choosing and using color in your marketing materials. * Be consistent. For best results, you'll want the colors in your ads, website, packaging and print marketing materials to tie in with the colors in your business logo. * Consider the format of your marketing materials. For example, if your business has a physical location, you may need a brightly colored or high-contrast store sign to attract the attention of people driving by. If you have an ecommerce or B2B business and most of your marketing is done online, subtler colors might be just as effective. * Assess the competition. You'll need to walk a fine line between standing out from your competitors and fitting in with them when it comes to color. Here's a closer look at what different colors mean in marketing. WARM COLORS: Red: Viewing red physically increases people's heart rate and energizes them. This is why "sale" tags are also in red. You can use red to attract attention (like a stop sign) and create a sense of urgency in prospective customers. Red would not be a good color for a business like a spa or salon that emphasizes relaxation and calm. Orange: Slightly less aggressive than red, orange is still good at attracting attention and can be used to create a call to action. It's also currently a trendy color, especially online. Yellow:  Yellow is bright, cheery and optimistic. It's a good color for grabbing attention without the aggressive edge of red. Yellow has been shown to stimulate thinking and help people generate ideas; it conveys innovation and newness. However, yellow can be overwhelming in large doses, because it's the most difficult color for the eye to take in. SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 123 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2016

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Keeping it Clean
When in drought
Reducing your environmental footprint
Continental divide
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
International Profile
Women in Car Wash
Hear and be heard
OSHA update
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Safety Tip
Mea Culpa
Advertiser Index
5 Things

Car Wash - Spring 2016

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