Car Wash - Spring 2016 - (Page 71)
W O M E N I N C A R WA S H
Car wash family
business key to
BY LINDSEY QUICK
MARLA MAYER STARTED her career
in the car wash industry when she was just
11 years old.
"I was fortunate to be born with a towel
in my hand," said Mayer, now controller for
Weiss Guys Express Wash. "My family has
been in the car wash business since the early
While she loved the business, Mayer took
a few years off from the industry after graduating from the University of Arizona with a
bachelor of arts in speech communications
and a minor in accounting and marketing. "Most of my education, though, came
from being in the family business," she said.
"What my father and uncles have taught me
is invaluable. Being in a family business offers
something you can't learn in a classroom."
After her break - where she had roles
in retail, banking, property management
and real estate - Mayer went back to the
industry she knows so well, and she hasn't
"I don't really have a typical week,
which is what I love about my job," Mayer
said. "One minute I could be doing P&Ls
for the company, and the next I'm placing a purchase order for the car washes."
Despite the industry being male-dominated, Mayer said being a woman hasn't
been a problem for her. "I have always
felt confident in who I am as a woman
and business person," she said.
And her peers have nothing but respect
for what she does. Mayer recently was
elected vice president of the Western
Carwash Association board. "It is such a
great honor," she said. "We will have to
see what the next two years bring."
Mayer has two pieces of advice that
have served her well in her career.
"Probably the best career advice I have
been given is that you never look back
on the decisions you've made," she said.
"And you never get a second chance to
make a good first impression."
Weiss Guys Express Wash
"MOST OF MY EDUCATION, THOUGH, CAME FROM BEING IN
THE FAMILY BUSINESS. WHAT MY FATHER AND UNCLES HAVE
TAUGHT ME IS INVALUABLE. BEING IN A FAMILY BUSINESS
OFFERS SOMETHING YOU CAN'T LEARN IN A CLASSROOM."
SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Spring 2016
Letter from the ICA
Meet the Board
By the Numbers
Keeping it Clean
When in drought
Reducing your environmental footprint
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
Women in Car Wash
Hear and be heard
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Focus on a Member
Blast from the Past
Car Wash - Spring 2016