Car Wash - Spring 2016 - (Page 95)

F E AT U R E D S P E A K E R FINDING GREAT EMPLOYEES IN A TIGHT LABOR MARKET BY CARL GRONBERG NOT LONG AGO, I called two different fast-food businesses with the question, "Are you hiring?" McDonald's answered, "Yes! We're always hiring." My lightning fast mind quickly deduced that McDonald's was either growing quickly or had high rates of turnover. Chick-fil-A's response was, "I'm sorry, we're not." Only after I pressed for more information did they say that they were happy to accept an application and call the next time they had an opening. Two companies, same industry and yet only one company was hiring. Why? If we agree that both fast-food and car wash jobs are rarely considered to be bastions of glamour by employees, there is a way of attracting great people to your company. I call this, "becoming an employer of choice." BECOMING AN EMPLOYER OF CHOICE THREE REALITIES ABOUT EMPLOYEES First reality: ALL employees come to work for their own reasons (as do you!). Of course money is one reason, but if it's the only reason, they will leave you as soon as your competitor offers them an extra 25 cents an hour. Understanding this is critical. You have much more to offer than money! Second reality: Great employees have many employment options before them. A drive down Main Street, USA, will reveal a multitude of help wanted signs. Why would they choose you over others? We need to answer that. Third reality: People talk. Employees are people. Therefore, employees talk. This third reality begs the question: What are your employees saying about working at your car wash? You could have a great reputation with your customers but if the reputation among your employees is poor, you may as well frame your help wanted sign because it's not going to be coming down any time soon. One more question that needs answering: What kind of reputation have you built among the employee base in your community? SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 95 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2016

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Keeping it Clean
When in drought
Reducing your environmental footprint
Continental divide
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
International Profile
Women in Car Wash
Hear and be heard
OSHA update
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Safety Tip
Mea Culpa
Advertiser Index
5 Things

Car Wash - Spring 2016