Car Wash - Spring 2016 - (Page 99)

F E AT U R E D S P E A K E R SHOW ME THE MONEY THREE OPPORTUNITIES FOR EARNING NEW CAR WASH SALES IN 2016 BY ZACH GOLDSTEIN IN 2016, LIFE operating a car wash has gotten harder. The car wash business has become one of the most fragmented and competitive in the world - the 50 largest brands own less than 20 percent of the market, and each customer purchase represents a direct steal from a nearby competitor. Weather has become only more unpredictable, and even when it's nice, local forecasters continue to trumpet their "wet bias." Often, it seems the location of a car wash is the only hope for attracting customers, and location of course is the one thing we cannot change. Customers, too, have evolved, as their expectations have only gotten higher. Any experience mishap can result in an angry, anonymous online review filled with vitriol but empty of any context. The task of ensuring employees consistently establish the required level service across locations has become crucially important, but, again, difficult to control. These developments beg an obvious question - how does a car wash operator SPRING 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 99 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Spring 2016

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Keeping it Clean
When in drought
Reducing your environmental footprint
Continental divide
Will sympathetic pricing draw customers?
Women in Car Wash
Make money, work with friends
Should the customer have a say in employee pay?
International Profile
Women in Car Wash
Hear and be heard
OSHA update
ICA Annual Report
Creating exceptional managers
When professional contacts get personal
Ten tips for transforming your teams
Becoming an employer of choice
Show me the money
ICA launches new series of events for car wash professionals
CAR WASH Magazine wins award
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Safety Tip
Mea Culpa
Advertiser Index
5 Things

Car Wash - Spring 2016