Car Wash - Spring 2018 - 108

IN TODAY'S WORLD, WHERE CUSTOMERS WANT FAST
SERVICE, ARE MORE "SERVICE-SAVVY" AND HAVE HIGHER
EXPECTATIONS THAN EVER, YOU NEED TO HAVE COMPLETE,
UP-TO-DATE INFORMATION ABOUT WHAT IS HAPPENING IN THE
INDUSTRY AND HOW YOU CAN BETTER SERVE CUSTOMERS.
TIPS TO THE TRADE
THE FOLLOWING ARE
A FEW TIPS THAT CAN
HELP YOU ACHIEVE
THE MOST WHEN
ATTENDING THE
SHOW.

* Register in advance. 
Pre registration is always a smart
move. If you haven't done so,
block the dates and register
soon.
* Maximize your time.
Prepare
in
advance.
Time is at a premium at the
Show. Review the list of exhibitors and what they offer. Decide
what exhibits you want to be sure
to see. Make a game plan for
exhibit "must-see's" and book
appointments in advance.
Be sure to visit the exhibitors
who are offering equipment and
services that may benefit your
business. Be "in the know" and
visit these vendors.
* Walk with a purpose. 
Take the time to walk the show
thoroughly and completely so
you will get the biggest bang for
your buck. Carry a small note
pad and take as many notes as
possible. Record information
and ideas you want to implement after the show. 
* Keep those business cards in your pocket. 
Everything is automated these
days. Exhibitors will be able to
record your contact information if requested, but be sure to
carry business cards in your right
pocket. If you pick up someone's
card, be sure to write notes on
the back. Otherwise, when you
look at it after the show, you may
not remember why you have this
person's card.
* Look for "Show Specials." 
Some exhibitors will offer
special pricing or value-added

108

packages if you place your order
at the show. Some may extend
the offer thirty days. Be sure you
are aware of these opportunities; take advantage of those that
make sense for you and your
business.
* Knowledge is power. 
Gather as much information
as you can. Find out what new
solutions are available to you that
can help you to expand your car
was business and increase profitability. During the show, talk
to industry leaders, experts, and
speakers to learn all you can.
Be sure to speak with emerging
leaders and female car wash
business-owners - you might
be surprised how they can help
you with the challenges you are
facing, and also share ideas with
you.
* Work a room wisely.
The trade show floor and events
are not just for eating, drinking, and making merry. And
there's lots of that at The Car
Wash Show. They also provide
the best possible networking
opportunities. There are networking events can't afford to
miss. When you arrive, be the
first person to enter the room
and the last to leave it. Doing
so will dramatically increase
your opportunities to meet and
greet others and make valuable
connections.
* Form strategic alliances. 
Another tip of the trade and
most definitely a good reason
to attend the is that you may
find an opportunity to form a
strategic alliance with another
business. Many are formed at
The Car Wash Show. Begin
sowing the seeds for collaboration. Alliances can make a big
difference in business growth.
* Leverage vendor expertise. 

CAR WASH MAGAZINE | WWW.CARWASH.ORG |

While at the show, talk with
your vendors. Ask them for
information on what the most
successful car-wash businesses
are doing in 2018.
* Take action. Going back to
"business as usual" won't cut it. 
After the show, your feet will
be aching, but your mind will
be creatively charged. When
you get home from the show,
make sure that happens in Las
Vegas should not stay in Vegas.
The knowledge, ideas, and skills
should be implemented into
your business.

Make smart decisions! Go over
your handouts and your notes.
Prioritize what skills you will
implement and three actions you
will take immediately after the
show. In today's world, execution
is key to success.
Get the industry advantage
Forget tough! Competition in
the car wash business is fierce! If
there was ever a time to attend, it
will be now, in 2018! If you want
to increase your ability to remain
competitive and end up a winner down the long road ahead,
attend The Car Wash Show. See
you there!

CHRISTINE CORELLI is a conference speaker, workshop facilitator and
business columnist. She has authored
six books, including the best-selling,
Wake Up and Smell the Competition,
now in its fifth edition. To learn more,
visit christinespeaks.com.

Don't miss Christine Corelli's
sessions on April 27 & 28
at The Car Wash Show 2018.
For more information, visit
www.TheCarWashShow.com.

SPRING 2018


http://www.christinespeaks.com http://www.TheCarWashShow.com http://www.carwash.org/

Table of Contents for the Digital Edition of Car Wash - Spring 2018

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
ICA’s 2017 Annual Report
ICA Partnership Update
Join the Club
Creating a destination
Feeling Fine
Marketing goes mobile
Where the rubber meets the road
Online outreach
Click here: Facebook 101
Anti-social media
Regional Update
Big brand, small budget
Why now is the best time to plan to attend your industry trade show
Five reasons to offer unlimited washes
Listen, learn & earn
Recruiting top talent
An economic outlook for the car wash industry
The right way to deal with difficult customers and situations
Four tips for leading in uncertain times
Test your emerging technology I.Q.
Communicating trust in the digital age
Jimmy Starnes, Wash Me Now
Ben Melendez, Vintage Car Wash
Marla Mayer, Weiss Guys’ Car Wash
Take a Tour: WOW Car Wash
Automotive technology
The “How” of Carwashing
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things
Car Wash - Spring 2018 - intro
Car Wash - Spring 2018 - bellyband1
Car Wash - Spring 2018 - bellyband2
Car Wash - Spring 2018 - cover1
Car Wash - Spring 2018 - cover2
Car Wash - Spring 2018 - 3
Car Wash - Spring 2018 - 4
Car Wash - Spring 2018 - 5
Car Wash - Spring 2018 - 6
Car Wash - Spring 2018 - 7
Car Wash - Spring 2018 - 8
Car Wash - Spring 2018 - 9
Car Wash - Spring 2018 - 10
Car Wash - Spring 2018 - 11
Car Wash - Spring 2018 - 12
Car Wash - Spring 2018 - 13
Car Wash - Spring 2018 - 14
Car Wash - Spring 2018 - Letter from the ICA
Car Wash - Spring 2018 - 16
Car Wash - Spring 2018 - Meet the Board
Car Wash - Spring 2018 - By the Numbers
Car Wash - Spring 2018 - 19
Car Wash - Spring 2018 - 20
Car Wash - Spring 2018 - Overheard Online
Car Wash - Spring 2018 - 22
Car Wash - Spring 2018 - 23
Car Wash - Spring 2018 - 24
Car Wash - Spring 2018 - ICA’s 2017 Annual Report
Car Wash - Spring 2018 - 26
Car Wash - Spring 2018 - 27
Car Wash - Spring 2018 - 28
Car Wash - Spring 2018 - 29
Car Wash - Spring 2018 - 30
Car Wash - Spring 2018 - ICA Partnership Update
Car Wash - Spring 2018 - 32
Car Wash - Spring 2018 - 33
Car Wash - Spring 2018 - 34
Car Wash - Spring 2018 - 35
Car Wash - Spring 2018 - Join the Club
Car Wash - Spring 2018 - 37
Car Wash - Spring 2018 - 38
Car Wash - Spring 2018 - 39
Car Wash - Spring 2018 - 40
Car Wash - Spring 2018 - 41
Car Wash - Spring 2018 - 42
Car Wash - Spring 2018 - 43
Car Wash - Spring 2018 - Creating a destination
Car Wash - Spring 2018 - 45
Car Wash - Spring 2018 - 46
Car Wash - Spring 2018 - 47
Car Wash - Spring 2018 - 48
Car Wash - Spring 2018 - 49
Car Wash - Spring 2018 - 50
Car Wash - Spring 2018 - 51
Car Wash - Spring 2018 - Feeling Fine
Car Wash - Spring 2018 - 53
Car Wash - Spring 2018 - 54
Car Wash - Spring 2018 - 55
Car Wash - Spring 2018 - 56
Car Wash - Spring 2018 - 57
Car Wash - Spring 2018 - 58
Car Wash - Spring 2018 - 59
Car Wash - Spring 2018 - Marketing goes mobile
Car Wash - Spring 2018 - 61
Car Wash - Spring 2018 - 62
Car Wash - Spring 2018 - 63
Car Wash - Spring 2018 - 64
Car Wash - Spring 2018 - 65
Car Wash - Spring 2018 - Where the rubber meets the road
Car Wash - Spring 2018 - 67
Car Wash - Spring 2018 - 68
Car Wash - Spring 2018 - 69
Car Wash - Spring 2018 - 70
Car Wash - Spring 2018 - 71
Car Wash - Spring 2018 - 72
Car Wash - Spring 2018 - 73
Car Wash - Spring 2018 - 74
Car Wash - Spring 2018 - 75
Car Wash - Spring 2018 - Online outreach
Car Wash - Spring 2018 - 77
Car Wash - Spring 2018 - 78
Car Wash - Spring 2018 - 79
Car Wash - Spring 2018 - 80
Car Wash - Spring 2018 - 81
Car Wash - Spring 2018 - 82
Car Wash - Spring 2018 - 83
Car Wash - Spring 2018 - 84
Car Wash - Spring 2018 - 85
Car Wash - Spring 2018 - Click here: Facebook 101
Car Wash - Spring 2018 - 87
Car Wash - Spring 2018 - 88
Car Wash - Spring 2018 - 89
Car Wash - Spring 2018 - 90
Car Wash - Spring 2018 - 91
Car Wash - Spring 2018 - Anti-social media
Car Wash - Spring 2018 - 93
Car Wash - Spring 2018 - 94
Car Wash - Spring 2018 - 95
Car Wash - Spring 2018 - 96
Car Wash - Spring 2018 - 97
Car Wash - Spring 2018 - 98
Car Wash - Spring 2018 - 99
Car Wash - Spring 2018 - 100
Car Wash - Spring 2018 - Regional Update
Car Wash - Spring 2018 - 102
Car Wash - Spring 2018 - Big brand, small budget
Car Wash - Spring 2018 - 104
Car Wash - Spring 2018 - 105
Car Wash - Spring 2018 - Why now is the best time to plan to attend your industry trade show
Car Wash - Spring 2018 - 107
Car Wash - Spring 2018 - 108
Car Wash - Spring 2018 - 109
Car Wash - Spring 2018 - 110
Car Wash - Spring 2018 - Five reasons to offer unlimited washes
Car Wash - Spring 2018 - 112
Car Wash - Spring 2018 - 113
Car Wash - Spring 2018 - 114
Car Wash - Spring 2018 - Listen, learn & earn
Car Wash - Spring 2018 - 116
Car Wash - Spring 2018 - 117
Car Wash - Spring 2018 - 118
Car Wash - Spring 2018 - 119
Car Wash - Spring 2018 - 120
Car Wash - Spring 2018 - Recruiting top talent
Car Wash - Spring 2018 - 122
Car Wash - Spring 2018 - 123
Car Wash - Spring 2018 - 124
Car Wash - Spring 2018 - An economic outlook for the car wash industry
Car Wash - Spring 2018 - 126
Car Wash - Spring 2018 - 127
Car Wash - Spring 2018 - The right way to deal with difficult customers and situations
Car Wash - Spring 2018 - 129
Car Wash - Spring 2018 - 130
Car Wash - Spring 2018 - 131
Car Wash - Spring 2018 - Four tips for leading in uncertain times
Car Wash - Spring 2018 - 133
Car Wash - Spring 2018 - 134
Car Wash - Spring 2018 - 135
Car Wash - Spring 2018 - 136
Car Wash - Spring 2018 - Test your emerging technology I.Q.
Car Wash - Spring 2018 - 138
Car Wash - Spring 2018 - 139
Car Wash - Spring 2018 - 140
Car Wash - Spring 2018 - Communicating trust in the digital age
Car Wash - Spring 2018 - 142
Car Wash - Spring 2018 - 143
Car Wash - Spring 2018 - 144
Car Wash - Spring 2018 - Jimmy Starnes, Wash Me Now
Car Wash - Spring 2018 - 146
Car Wash - Spring 2018 - 147
Car Wash - Spring 2018 - 148
Car Wash - Spring 2018 - Ben Melendez, Vintage Car Wash
Car Wash - Spring 2018 - 150
Car Wash - Spring 2018 - Marla Mayer, Weiss Guys’ Car Wash
Car Wash - Spring 2018 - 152
Car Wash - Spring 2018 - 153
Car Wash - Spring 2018 - Take a Tour: WOW Car Wash
Car Wash - Spring 2018 - 155
Car Wash - Spring 2018 - 156
Car Wash - Spring 2018 - 157
Car Wash - Spring 2018 - Automotive technology
Car Wash - Spring 2018 - 159
Car Wash - Spring 2018 - 160
Car Wash - Spring 2018 - 161
Car Wash - Spring 2018 - The “How” of Carwashing
Car Wash - Spring 2018 - 163
Car Wash - Spring 2018 - Blast from the Past
Car Wash - Spring 2018 - 165
Car Wash - Spring 2018 - Download It!
Car Wash - Spring 2018 - Marketing Minute
Car Wash - Spring 2018 - 168
Car Wash - Spring 2018 - Top Tweets
Car Wash - Spring 2018 - Ask Champ
Car Wash - Spring 2018 - 171
Car Wash - Spring 2018 - Advertiser Index
Car Wash - Spring 2018 - 173
Car Wash - Spring 2018 - 174
Car Wash - Spring 2018 - 175
Car Wash - Spring 2018 - 176
Car Wash - Spring 2018 - 177
Car Wash - Spring 2018 - 5 Things
Car Wash - Spring 2018 - cover3
Car Wash - Spring 2018 - cover4
Car Wash - Spring 2018 - outsert1
Car Wash - Spring 2018 - outsert2
Car Wash - Spring 2018 - outsert3
Car Wash - Spring 2018 - outsert4
Car Wash - Spring 2018 - outsert5
Car Wash - Spring 2018 - outsert6
Car Wash - Spring 2018 - outsert7
Car Wash - Spring 2018 - outsert8
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Car Wash - Spring 2018 - outsert10
Car Wash - Spring 2018 - outsert11
Car Wash - Spring 2018 - outsert12
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