Car Wash - Spring 2018 - 122

Workers in a fast food establishment or in
retail don't have these challenges at the
level of a conveyor car wash.
Second, in the U.S. employment culture,
it has become promulgated that $15 an hour
should be the minimum wage. To that end,
several states have passed legislation bringing
the minimum wage up to $15 an hour over
time. So, there has been wage inflation and
this has to be dealt with by any employer.
Be ahead of the curve. Many of the most
successful car wash companies already pay
$2 to $3 an hour above minimum wage to
attract strong employee candidates.

INCENTIVES

Almost all full-service car washes have
commissions for sales people and tips as
incentives for production workers. In contrast, most exterior express car washes do
not have any incentives over and above the
hourly wages. Incentives are not necessary
but always helpful in any situation.
One incentive used is a bonus for a referral for an employee. Often this bonus will
be split up three ways: upon someone showing up for work, after 90 days, and after six
months. Many car washes fulfill a large
percentage of their hiring needs through
referrals.
A second incentive that is occurring more
often is individual or location bonuses based
on the sale of unlimited monthly programs.
Often, 25 to 50 percent of the first month's
fee is used as the commission rate range.
Monthly location bonuses based on increasing the net memberships usually reward
people at the location in the range of $100+
based on hitting individual location targets.

Recruiting
Process
There are several aspects to the recruiting process that need to be addressed to
maximize the process of attracting the
people who will be most likely to fulfill
the job description, as well as be a longterm fit for the job.

JOB DESCRIPTION

A written job description that identifies a larger purpose for the position, the
desired end results, and the key activities
to accomplish those results will assist in
attracting the people wanted. For example,

122

millennials want to know why something
has to be done and what the larger purpose
is instead of being told just to do something.

PROFILE BEHAVIOR

What are the characteristics of a person who a company wants to hire? In
the car wash business one of the major
reasons for turnover is the nature of the
physical activity outside in all kinds of
weather. Therefore, finding out what outdoor activities a person has participated
in and how much they liked physical
exertion outside would be an example of
a behavior that might be on the list. And
obviously, finding out about their overall
level of energy would be successful.
If any kind of behavioral survey is
used, a job model can be created and
applicants can be evaluated in terms
of how well their behaviors match the
job model for that position. This survey
can be taken even before the in-person
interview occurs.

AD DESIGN

An ad has to be utilized that attracts
candidates with the profile for that position, including what the new employee
receives that is meaningful to them, instead
of having only a list of job requirements.
For example, if we want people who like
to work hard and like being outside, then
saying that the position is "fast-paced work
outside" would attract those people. If pay
is the top factor in attracting the level of
person desired, then putting that at the
top of the ad would connect most readily
with the person for whom that pay level is
most attractive.

MEDIA

Depending on the market, Indeed,
Facebook, Snag a Job and Craig's List are
some of the best media and each one has
to be tested. Facebook is becoming the
new internet and is increasingly becoming
the strongest medium. Indeed is the best
of the traditional job sites and is in more
markets than anyone besides Facebook.
This is an aspect of recruiting that has to
be continuously monitored.

INITIAL PROCESSING

If a car wash places an anonymous ad
instead of directing people to the company website, the ad will almost always

CAR WASH MAGAZINE | WWW.CARWASH.ORG |

SPRING 2018

generate more responses. This assumes
that the name of the car wash and the
fact that it is a car wash is not in the ad.
Unfortunately, the car wash industry does
not have a positive image and leaving this
out of the ad will increase the response. Of
course, applicants will be told upon first
contact that it is a car wash and, although
that will cause some applicants to disconnect, many people will like what they hear
enough to pursue the position.

FIRST
SCREENING CALL

On the first call, the job is explained
and that explanation should include everything that is great about the company. For
example, most car washes forget to mention that almost all of their managers in
the company have been promoted from
within, regardless of their education level,
and that they make a very good income.
This attracts people who want to move up.
It also lessens the image of a "dead-end
job with nowhere to go."
The second part of this call has a few
qualifying questions to make sure it is
appropriate to set up an interview. Items
like work schedule availability, ability
to reach which locations, availability to
attend an interview, what kind of physical
activities have they participated in the
past, and any other areas that the company needs to check out before offering
an interview.

In-Person
Interview
The skill of the interviewer is the third
major variable in the ability of a company to
attract the right people, as well as sufficient
numbers of people to maintain the staffing
of the company at optimum levels. If the
person interviewing applicants is the Site
Manager (SM), then that person needs to
be trained to:

CONDUCT A PROFESSIONAL
INTERVIEW

The SM needs to be able to review a
person's background and be able to understand what a person has done, how they
performed, what they were paid, and why
they left. They also have to represent the
position in a positive and accurate manner.


http://www.carwash.org/

Table of Contents for the Digital Edition of Car Wash - Spring 2018

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
ICA’s 2017 Annual Report
ICA Partnership Update
Join the Club
Creating a destination
Feeling Fine
Marketing goes mobile
Where the rubber meets the road
Online outreach
Click here: Facebook 101
Anti-social media
Regional Update
Big brand, small budget
Why now is the best time to plan to attend your industry trade show
Five reasons to offer unlimited washes
Listen, learn & earn
Recruiting top talent
An economic outlook for the car wash industry
The right way to deal with difficult customers and situations
Four tips for leading in uncertain times
Test your emerging technology I.Q.
Communicating trust in the digital age
Jimmy Starnes, Wash Me Now
Ben Melendez, Vintage Car Wash
Marla Mayer, Weiss Guys’ Car Wash
Take a Tour: WOW Car Wash
Automotive technology
The “How” of Carwashing
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things
Car Wash - Spring 2018 - intro
Car Wash - Spring 2018 - bellyband1
Car Wash - Spring 2018 - bellyband2
Car Wash - Spring 2018 - cover1
Car Wash - Spring 2018 - cover2
Car Wash - Spring 2018 - 3
Car Wash - Spring 2018 - 4
Car Wash - Spring 2018 - 5
Car Wash - Spring 2018 - 6
Car Wash - Spring 2018 - 7
Car Wash - Spring 2018 - 8
Car Wash - Spring 2018 - 9
Car Wash - Spring 2018 - 10
Car Wash - Spring 2018 - 11
Car Wash - Spring 2018 - 12
Car Wash - Spring 2018 - 13
Car Wash - Spring 2018 - 14
Car Wash - Spring 2018 - Letter from the ICA
Car Wash - Spring 2018 - 16
Car Wash - Spring 2018 - Meet the Board
Car Wash - Spring 2018 - By the Numbers
Car Wash - Spring 2018 - 19
Car Wash - Spring 2018 - 20
Car Wash - Spring 2018 - Overheard Online
Car Wash - Spring 2018 - 22
Car Wash - Spring 2018 - 23
Car Wash - Spring 2018 - 24
Car Wash - Spring 2018 - ICA’s 2017 Annual Report
Car Wash - Spring 2018 - 26
Car Wash - Spring 2018 - 27
Car Wash - Spring 2018 - 28
Car Wash - Spring 2018 - 29
Car Wash - Spring 2018 - 30
Car Wash - Spring 2018 - ICA Partnership Update
Car Wash - Spring 2018 - 32
Car Wash - Spring 2018 - 33
Car Wash - Spring 2018 - 34
Car Wash - Spring 2018 - 35
Car Wash - Spring 2018 - Join the Club
Car Wash - Spring 2018 - 37
Car Wash - Spring 2018 - 38
Car Wash - Spring 2018 - 39
Car Wash - Spring 2018 - 40
Car Wash - Spring 2018 - 41
Car Wash - Spring 2018 - 42
Car Wash - Spring 2018 - 43
Car Wash - Spring 2018 - Creating a destination
Car Wash - Spring 2018 - 45
Car Wash - Spring 2018 - 46
Car Wash - Spring 2018 - 47
Car Wash - Spring 2018 - 48
Car Wash - Spring 2018 - 49
Car Wash - Spring 2018 - 50
Car Wash - Spring 2018 - 51
Car Wash - Spring 2018 - Feeling Fine
Car Wash - Spring 2018 - 53
Car Wash - Spring 2018 - 54
Car Wash - Spring 2018 - 55
Car Wash - Spring 2018 - 56
Car Wash - Spring 2018 - 57
Car Wash - Spring 2018 - 58
Car Wash - Spring 2018 - 59
Car Wash - Spring 2018 - Marketing goes mobile
Car Wash - Spring 2018 - 61
Car Wash - Spring 2018 - 62
Car Wash - Spring 2018 - 63
Car Wash - Spring 2018 - 64
Car Wash - Spring 2018 - 65
Car Wash - Spring 2018 - Where the rubber meets the road
Car Wash - Spring 2018 - 67
Car Wash - Spring 2018 - 68
Car Wash - Spring 2018 - 69
Car Wash - Spring 2018 - 70
Car Wash - Spring 2018 - 71
Car Wash - Spring 2018 - 72
Car Wash - Spring 2018 - 73
Car Wash - Spring 2018 - 74
Car Wash - Spring 2018 - 75
Car Wash - Spring 2018 - Online outreach
Car Wash - Spring 2018 - 77
Car Wash - Spring 2018 - 78
Car Wash - Spring 2018 - 79
Car Wash - Spring 2018 - 80
Car Wash - Spring 2018 - 81
Car Wash - Spring 2018 - 82
Car Wash - Spring 2018 - 83
Car Wash - Spring 2018 - 84
Car Wash - Spring 2018 - 85
Car Wash - Spring 2018 - Click here: Facebook 101
Car Wash - Spring 2018 - 87
Car Wash - Spring 2018 - 88
Car Wash - Spring 2018 - 89
Car Wash - Spring 2018 - 90
Car Wash - Spring 2018 - 91
Car Wash - Spring 2018 - Anti-social media
Car Wash - Spring 2018 - 93
Car Wash - Spring 2018 - 94
Car Wash - Spring 2018 - 95
Car Wash - Spring 2018 - 96
Car Wash - Spring 2018 - 97
Car Wash - Spring 2018 - 98
Car Wash - Spring 2018 - 99
Car Wash - Spring 2018 - 100
Car Wash - Spring 2018 - Regional Update
Car Wash - Spring 2018 - 102
Car Wash - Spring 2018 - Big brand, small budget
Car Wash - Spring 2018 - 104
Car Wash - Spring 2018 - 105
Car Wash - Spring 2018 - Why now is the best time to plan to attend your industry trade show
Car Wash - Spring 2018 - 107
Car Wash - Spring 2018 - 108
Car Wash - Spring 2018 - 109
Car Wash - Spring 2018 - 110
Car Wash - Spring 2018 - Five reasons to offer unlimited washes
Car Wash - Spring 2018 - 112
Car Wash - Spring 2018 - 113
Car Wash - Spring 2018 - 114
Car Wash - Spring 2018 - Listen, learn & earn
Car Wash - Spring 2018 - 116
Car Wash - Spring 2018 - 117
Car Wash - Spring 2018 - 118
Car Wash - Spring 2018 - 119
Car Wash - Spring 2018 - 120
Car Wash - Spring 2018 - Recruiting top talent
Car Wash - Spring 2018 - 122
Car Wash - Spring 2018 - 123
Car Wash - Spring 2018 - 124
Car Wash - Spring 2018 - An economic outlook for the car wash industry
Car Wash - Spring 2018 - 126
Car Wash - Spring 2018 - 127
Car Wash - Spring 2018 - The right way to deal with difficult customers and situations
Car Wash - Spring 2018 - 129
Car Wash - Spring 2018 - 130
Car Wash - Spring 2018 - 131
Car Wash - Spring 2018 - Four tips for leading in uncertain times
Car Wash - Spring 2018 - 133
Car Wash - Spring 2018 - 134
Car Wash - Spring 2018 - 135
Car Wash - Spring 2018 - 136
Car Wash - Spring 2018 - Test your emerging technology I.Q.
Car Wash - Spring 2018 - 138
Car Wash - Spring 2018 - 139
Car Wash - Spring 2018 - 140
Car Wash - Spring 2018 - Communicating trust in the digital age
Car Wash - Spring 2018 - 142
Car Wash - Spring 2018 - 143
Car Wash - Spring 2018 - 144
Car Wash - Spring 2018 - Jimmy Starnes, Wash Me Now
Car Wash - Spring 2018 - 146
Car Wash - Spring 2018 - 147
Car Wash - Spring 2018 - 148
Car Wash - Spring 2018 - Ben Melendez, Vintage Car Wash
Car Wash - Spring 2018 - 150
Car Wash - Spring 2018 - Marla Mayer, Weiss Guys’ Car Wash
Car Wash - Spring 2018 - 152
Car Wash - Spring 2018 - 153
Car Wash - Spring 2018 - Take a Tour: WOW Car Wash
Car Wash - Spring 2018 - 155
Car Wash - Spring 2018 - 156
Car Wash - Spring 2018 - 157
Car Wash - Spring 2018 - Automotive technology
Car Wash - Spring 2018 - 159
Car Wash - Spring 2018 - 160
Car Wash - Spring 2018 - 161
Car Wash - Spring 2018 - The “How” of Carwashing
Car Wash - Spring 2018 - 163
Car Wash - Spring 2018 - Blast from the Past
Car Wash - Spring 2018 - 165
Car Wash - Spring 2018 - Download It!
Car Wash - Spring 2018 - Marketing Minute
Car Wash - Spring 2018 - 168
Car Wash - Spring 2018 - Top Tweets
Car Wash - Spring 2018 - Ask Champ
Car Wash - Spring 2018 - 171
Car Wash - Spring 2018 - Advertiser Index
Car Wash - Spring 2018 - 173
Car Wash - Spring 2018 - 174
Car Wash - Spring 2018 - 175
Car Wash - Spring 2018 - 176
Car Wash - Spring 2018 - 177
Car Wash - Spring 2018 - 5 Things
Car Wash - Spring 2018 - cover3
Car Wash - Spring 2018 - cover4
Car Wash - Spring 2018 - outsert1
Car Wash - Spring 2018 - outsert2
Car Wash - Spring 2018 - outsert3
Car Wash - Spring 2018 - outsert4
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Car Wash - Spring 2018 - outsert12
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