Car Wash - Spring 2018 - 146

entrepreneurship was the path for him.
Starnes launched his own coaching and
consulting business, helping individuals
create a plan for living their best lives.
While that business was just what he'd
hoped, another opportunity came his
way. "I got a call from a good friend, Jim
Dudley, who said he was buying a car wash
and needed my help," Starnes said. "I told
him I was in, and I've been in ever since."
Starnes partnered with Dudley on the
full-service wash adventure seven years ago,
but he's been close to the car washing business since childhood. "Every Saturday, our
family would wash our car at a full-service

146

car wash and eat
breakfast together,"
he said. "To this
day, you won't
find a cleaner car
than mine. The
expectation was
instilled in me
from a young age
that your car was
always going to
have a full-service
wash every week.
It's part of my regular rhythm of life."
That first car wash location turned into
what is known today as Wash Me Now. "I
love having individual clients and consulting, but I also love showing up to one of
our locations and focusing on all aspects
of the car wash business, like leadership
development, hiring, promotions, marketing - you name it," he said. "I love my
coaching business, but also love the idea
of being part of a team."
Wash Me Now has fulfilled Starnes'
desire for teamwork, and he especially
values his business partnership with Jim
Dudley. "Jim and I are very different, but

CAR WASH MAGAZINE | WWW.CARWASH.ORG |

SPRING 2018

we love working together because our styles
complement each other," Starnes said. "In
business, that works out really well. Not
many people find that kind of match."
Starnes knows he's one of the lucky few
who can find a good business partner while
also being part of an industry that fulfills
a higher purpose than just cleaning cars.
"I get to wake up every day and be in a
business that's way bigger than what our
product is," he said. "We have the privilege of helping our employees get to where
they're going in life, and we want to give
them a chance at the hopes and dreams
they have for themselves. We also love the
ICA and their leadership - we go to everything they do because they push us to new
heights. I've been in the industry for six or
seven years, and have watched ICA take
the industry and revive it."
The pair's love for the industry drove
them to brainstorm how they could take
things to the next level. The answer was a
fundraising initiative they call Wash Away
Thirst. "Clean water is a huge need across
the world," Starnes said. "The car wash
industry is using water every day in what
we do. It was Jim's vision to take something


http://www.carwash.org/

Table of Contents for the Digital Edition of Car Wash - Spring 2018

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
ICA’s 2017 Annual Report
ICA Partnership Update
Join the Club
Creating a destination
Feeling Fine
Marketing goes mobile
Where the rubber meets the road
Online outreach
Click here: Facebook 101
Anti-social media
Regional Update
Big brand, small budget
Why now is the best time to plan to attend your industry trade show
Five reasons to offer unlimited washes
Listen, learn & earn
Recruiting top talent
An economic outlook for the car wash industry
The right way to deal with difficult customers and situations
Four tips for leading in uncertain times
Test your emerging technology I.Q.
Communicating trust in the digital age
Jimmy Starnes, Wash Me Now
Ben Melendez, Vintage Car Wash
Marla Mayer, Weiss Guys’ Car Wash
Take a Tour: WOW Car Wash
Automotive technology
The “How” of Carwashing
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things
Car Wash - Spring 2018 - intro
Car Wash - Spring 2018 - bellyband1
Car Wash - Spring 2018 - bellyband2
Car Wash - Spring 2018 - cover1
Car Wash - Spring 2018 - cover2
Car Wash - Spring 2018 - 3
Car Wash - Spring 2018 - 4
Car Wash - Spring 2018 - 5
Car Wash - Spring 2018 - 6
Car Wash - Spring 2018 - 7
Car Wash - Spring 2018 - 8
Car Wash - Spring 2018 - 9
Car Wash - Spring 2018 - 10
Car Wash - Spring 2018 - 11
Car Wash - Spring 2018 - 12
Car Wash - Spring 2018 - 13
Car Wash - Spring 2018 - 14
Car Wash - Spring 2018 - Letter from the ICA
Car Wash - Spring 2018 - 16
Car Wash - Spring 2018 - Meet the Board
Car Wash - Spring 2018 - By the Numbers
Car Wash - Spring 2018 - 19
Car Wash - Spring 2018 - 20
Car Wash - Spring 2018 - Overheard Online
Car Wash - Spring 2018 - 22
Car Wash - Spring 2018 - 23
Car Wash - Spring 2018 - 24
Car Wash - Spring 2018 - ICA’s 2017 Annual Report
Car Wash - Spring 2018 - 26
Car Wash - Spring 2018 - 27
Car Wash - Spring 2018 - 28
Car Wash - Spring 2018 - 29
Car Wash - Spring 2018 - 30
Car Wash - Spring 2018 - ICA Partnership Update
Car Wash - Spring 2018 - 32
Car Wash - Spring 2018 - 33
Car Wash - Spring 2018 - 34
Car Wash - Spring 2018 - 35
Car Wash - Spring 2018 - Join the Club
Car Wash - Spring 2018 - 37
Car Wash - Spring 2018 - 38
Car Wash - Spring 2018 - 39
Car Wash - Spring 2018 - 40
Car Wash - Spring 2018 - 41
Car Wash - Spring 2018 - 42
Car Wash - Spring 2018 - 43
Car Wash - Spring 2018 - Creating a destination
Car Wash - Spring 2018 - 45
Car Wash - Spring 2018 - 46
Car Wash - Spring 2018 - 47
Car Wash - Spring 2018 - 48
Car Wash - Spring 2018 - 49
Car Wash - Spring 2018 - 50
Car Wash - Spring 2018 - 51
Car Wash - Spring 2018 - Feeling Fine
Car Wash - Spring 2018 - 53
Car Wash - Spring 2018 - 54
Car Wash - Spring 2018 - 55
Car Wash - Spring 2018 - 56
Car Wash - Spring 2018 - 57
Car Wash - Spring 2018 - 58
Car Wash - Spring 2018 - 59
Car Wash - Spring 2018 - Marketing goes mobile
Car Wash - Spring 2018 - 61
Car Wash - Spring 2018 - 62
Car Wash - Spring 2018 - 63
Car Wash - Spring 2018 - 64
Car Wash - Spring 2018 - 65
Car Wash - Spring 2018 - Where the rubber meets the road
Car Wash - Spring 2018 - 67
Car Wash - Spring 2018 - 68
Car Wash - Spring 2018 - 69
Car Wash - Spring 2018 - 70
Car Wash - Spring 2018 - 71
Car Wash - Spring 2018 - 72
Car Wash - Spring 2018 - 73
Car Wash - Spring 2018 - 74
Car Wash - Spring 2018 - 75
Car Wash - Spring 2018 - Online outreach
Car Wash - Spring 2018 - 77
Car Wash - Spring 2018 - 78
Car Wash - Spring 2018 - 79
Car Wash - Spring 2018 - 80
Car Wash - Spring 2018 - 81
Car Wash - Spring 2018 - 82
Car Wash - Spring 2018 - 83
Car Wash - Spring 2018 - 84
Car Wash - Spring 2018 - 85
Car Wash - Spring 2018 - Click here: Facebook 101
Car Wash - Spring 2018 - 87
Car Wash - Spring 2018 - 88
Car Wash - Spring 2018 - 89
Car Wash - Spring 2018 - 90
Car Wash - Spring 2018 - 91
Car Wash - Spring 2018 - Anti-social media
Car Wash - Spring 2018 - 93
Car Wash - Spring 2018 - 94
Car Wash - Spring 2018 - 95
Car Wash - Spring 2018 - 96
Car Wash - Spring 2018 - 97
Car Wash - Spring 2018 - 98
Car Wash - Spring 2018 - 99
Car Wash - Spring 2018 - 100
Car Wash - Spring 2018 - Regional Update
Car Wash - Spring 2018 - 102
Car Wash - Spring 2018 - Big brand, small budget
Car Wash - Spring 2018 - 104
Car Wash - Spring 2018 - 105
Car Wash - Spring 2018 - Why now is the best time to plan to attend your industry trade show
Car Wash - Spring 2018 - 107
Car Wash - Spring 2018 - 108
Car Wash - Spring 2018 - 109
Car Wash - Spring 2018 - 110
Car Wash - Spring 2018 - Five reasons to offer unlimited washes
Car Wash - Spring 2018 - 112
Car Wash - Spring 2018 - 113
Car Wash - Spring 2018 - 114
Car Wash - Spring 2018 - Listen, learn & earn
Car Wash - Spring 2018 - 116
Car Wash - Spring 2018 - 117
Car Wash - Spring 2018 - 118
Car Wash - Spring 2018 - 119
Car Wash - Spring 2018 - 120
Car Wash - Spring 2018 - Recruiting top talent
Car Wash - Spring 2018 - 122
Car Wash - Spring 2018 - 123
Car Wash - Spring 2018 - 124
Car Wash - Spring 2018 - An economic outlook for the car wash industry
Car Wash - Spring 2018 - 126
Car Wash - Spring 2018 - 127
Car Wash - Spring 2018 - The right way to deal with difficult customers and situations
Car Wash - Spring 2018 - 129
Car Wash - Spring 2018 - 130
Car Wash - Spring 2018 - 131
Car Wash - Spring 2018 - Four tips for leading in uncertain times
Car Wash - Spring 2018 - 133
Car Wash - Spring 2018 - 134
Car Wash - Spring 2018 - 135
Car Wash - Spring 2018 - 136
Car Wash - Spring 2018 - Test your emerging technology I.Q.
Car Wash - Spring 2018 - 138
Car Wash - Spring 2018 - 139
Car Wash - Spring 2018 - 140
Car Wash - Spring 2018 - Communicating trust in the digital age
Car Wash - Spring 2018 - 142
Car Wash - Spring 2018 - 143
Car Wash - Spring 2018 - 144
Car Wash - Spring 2018 - Jimmy Starnes, Wash Me Now
Car Wash - Spring 2018 - 146
Car Wash - Spring 2018 - 147
Car Wash - Spring 2018 - 148
Car Wash - Spring 2018 - Ben Melendez, Vintage Car Wash
Car Wash - Spring 2018 - 150
Car Wash - Spring 2018 - Marla Mayer, Weiss Guys’ Car Wash
Car Wash - Spring 2018 - 152
Car Wash - Spring 2018 - 153
Car Wash - Spring 2018 - Take a Tour: WOW Car Wash
Car Wash - Spring 2018 - 155
Car Wash - Spring 2018 - 156
Car Wash - Spring 2018 - 157
Car Wash - Spring 2018 - Automotive technology
Car Wash - Spring 2018 - 159
Car Wash - Spring 2018 - 160
Car Wash - Spring 2018 - 161
Car Wash - Spring 2018 - The “How” of Carwashing
Car Wash - Spring 2018 - 163
Car Wash - Spring 2018 - Blast from the Past
Car Wash - Spring 2018 - 165
Car Wash - Spring 2018 - Download It!
Car Wash - Spring 2018 - Marketing Minute
Car Wash - Spring 2018 - 168
Car Wash - Spring 2018 - Top Tweets
Car Wash - Spring 2018 - Ask Champ
Car Wash - Spring 2018 - 171
Car Wash - Spring 2018 - Advertiser Index
Car Wash - Spring 2018 - 173
Car Wash - Spring 2018 - 174
Car Wash - Spring 2018 - 175
Car Wash - Spring 2018 - 176
Car Wash - Spring 2018 - 177
Car Wash - Spring 2018 - 5 Things
Car Wash - Spring 2018 - cover3
Car Wash - Spring 2018 - cover4
Car Wash - Spring 2018 - outsert1
Car Wash - Spring 2018 - outsert2
Car Wash - Spring 2018 - outsert3
Car Wash - Spring 2018 - outsert4
Car Wash - Spring 2018 - outsert5
Car Wash - Spring 2018 - outsert6
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Car Wash - Spring 2018 - outsert8
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Car Wash - Spring 2018 - outsert12
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