Car Wash - Spring 2018 - 17

M E ET TH E BOAR D

Jaime Harris: It's
all about people,
products and process
JAIME HARRIS GREW up in
Montana before earning his Bachelor
of Science degree in Mechanical
Engineering from Colorado School
of Mines. With more than 19 years of
product development experience across a
variety of industries, it's no shocker that
he's the co-founder of Hydra-Flex, one
of the fastest growing manufacturing
companies in Minnesota.
Q: You started Hydra-Flex in 2002 with
Gary Brown and have been at it ever
since. What made you decide to start
this particular company? Why not open
a brewery instead?
While at my previous employer, where I
met Gary Brown, we discovered a gap in
the vehicle wash marketplace - a gap we
knew we could fill. We saw an opportunity
and knew we could make a tremendous
difference. We founded Hydra-Flex as two
men, a beer fridge and a machine shop,
driven by the passion to fight a war on
waste in the vehicle wash industry through
innovative products such as chemical
injectors, chemical dispensing systems
and high-pressure nozzles.
Q: Last fall seems like it was a pretty
busy time for the company. You all were
named to the Minne Inno 50 On Fire list,
MSPBJ's Fast 50, you won Best New
Product Design and you were named
Executive of the Year at the Minnesota
Manufacturing Awards. What do you
attribute the success to?
For us at Hydra-Flex it boils down simply
to People, Products and Process! If you
get the right people on board, you make
products that are measurably better than
the competition, and you have the right
processes in place - good things happen.

Q: How do you think you keep your business fresh? Or, how do you make sure
you avoid getting complacent?
When you are growing more than 30 percent each year, as Hydra-Flex has, you don't
have time to be complacent. Our focus is
on removing waste in everything we do,
and that keeps our work challenging and
fresh. We have a "work hard and play hard"
culture - we set stretch goals and when
we achieve them we celebrate as a team.
Q: What have you learned from the car
wash industry?
The car wash industry is very fragmented
and diverse. As a manufacturer it taught
us to be nimble and flexible, continuously
evolving and improving what we make, and
through what channels we go to market.
Q: What trends or potential trends are
you watching in the industry?
While I mentioned the fragmented industry above, there is a lot of consolidation
going on right now. There are a number
of investors buying and consolidating all
segments of the car wash industry.
Q: What are you most excited about that
ICA is working on?
I am excited about the plans we're putting
in place to provide additional value to our
members and make our association even
stronger. We are working on growth plans
for specific areas such as trade shows and
other networking events, education, and
media.
Q: What do people need
to know about the ICA board?
The ICA board members and staff are very
talented group of people who are committed to the mission and success of the

WHEN YOU ARE
GROWING MORE
THAN 30 PERCENT
EACH YEAR, AS
HYDRA-FLEX HAS,
YOU DON'T HAVE TIME
TO BE COMPLACENT.
OUR FOCUS IS ON
REMOVING WASTE IN
EVERYTHING WE DO,
AND THAT KEEPS OUR
WORK CHALLENGING
AND FRESH.
- JAIME HARRIS,
HYDRA-FLEX

professional car wash industry. The 16
board members include both operators
and vendors who come from very diverse
backgrounds, and all are passionate about
contributing to the growth and health of
the professional car wash industry around
the world.
Q: What do you do when you're not 'on
the clock'?
Spend as much time as possible with my
bride raising three active, amazing kids!
Q: What's something people would be
surprised to learn about you?
When I started Hydra-Flex I was 6 feet tall,
and now 15 years later I am barely 5'6".

SPRING 2018 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

17


http://www.carwash.org/

Table of Contents for the Digital Edition of Car Wash - Spring 2018

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
ICA’s 2017 Annual Report
ICA Partnership Update
Join the Club
Creating a destination
Feeling Fine
Marketing goes mobile
Where the rubber meets the road
Online outreach
Click here: Facebook 101
Anti-social media
Regional Update
Big brand, small budget
Why now is the best time to plan to attend your industry trade show
Five reasons to offer unlimited washes
Listen, learn & earn
Recruiting top talent
An economic outlook for the car wash industry
The right way to deal with difficult customers and situations
Four tips for leading in uncertain times
Test your emerging technology I.Q.
Communicating trust in the digital age
Jimmy Starnes, Wash Me Now
Ben Melendez, Vintage Car Wash
Marla Mayer, Weiss Guys’ Car Wash
Take a Tour: WOW Car Wash
Automotive technology
The “How” of Carwashing
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things
Car Wash - Spring 2018 - intro
Car Wash - Spring 2018 - bellyband1
Car Wash - Spring 2018 - bellyband2
Car Wash - Spring 2018 - cover1
Car Wash - Spring 2018 - cover2
Car Wash - Spring 2018 - 3
Car Wash - Spring 2018 - 4
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Car Wash - Spring 2018 - 9
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Car Wash - Spring 2018 - 13
Car Wash - Spring 2018 - 14
Car Wash - Spring 2018 - Letter from the ICA
Car Wash - Spring 2018 - 16
Car Wash - Spring 2018 - Meet the Board
Car Wash - Spring 2018 - By the Numbers
Car Wash - Spring 2018 - 19
Car Wash - Spring 2018 - 20
Car Wash - Spring 2018 - Overheard Online
Car Wash - Spring 2018 - 22
Car Wash - Spring 2018 - 23
Car Wash - Spring 2018 - 24
Car Wash - Spring 2018 - ICA’s 2017 Annual Report
Car Wash - Spring 2018 - 26
Car Wash - Spring 2018 - 27
Car Wash - Spring 2018 - 28
Car Wash - Spring 2018 - 29
Car Wash - Spring 2018 - 30
Car Wash - Spring 2018 - ICA Partnership Update
Car Wash - Spring 2018 - 32
Car Wash - Spring 2018 - 33
Car Wash - Spring 2018 - 34
Car Wash - Spring 2018 - 35
Car Wash - Spring 2018 - Join the Club
Car Wash - Spring 2018 - 37
Car Wash - Spring 2018 - 38
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Car Wash - Spring 2018 - 40
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Car Wash - Spring 2018 - 42
Car Wash - Spring 2018 - 43
Car Wash - Spring 2018 - Creating a destination
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Car Wash - Spring 2018 - 51
Car Wash - Spring 2018 - Feeling Fine
Car Wash - Spring 2018 - 53
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Car Wash - Spring 2018 - 56
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Car Wash - Spring 2018 - 58
Car Wash - Spring 2018 - 59
Car Wash - Spring 2018 - Marketing goes mobile
Car Wash - Spring 2018 - 61
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Car Wash - Spring 2018 - 63
Car Wash - Spring 2018 - 64
Car Wash - Spring 2018 - 65
Car Wash - Spring 2018 - Where the rubber meets the road
Car Wash - Spring 2018 - 67
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Car Wash - Spring 2018 - Online outreach
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Car Wash - Spring 2018 - Click here: Facebook 101
Car Wash - Spring 2018 - 87
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Car Wash - Spring 2018 - 90
Car Wash - Spring 2018 - 91
Car Wash - Spring 2018 - Anti-social media
Car Wash - Spring 2018 - 93
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Car Wash - Spring 2018 - 95
Car Wash - Spring 2018 - 96
Car Wash - Spring 2018 - 97
Car Wash - Spring 2018 - 98
Car Wash - Spring 2018 - 99
Car Wash - Spring 2018 - 100
Car Wash - Spring 2018 - Regional Update
Car Wash - Spring 2018 - 102
Car Wash - Spring 2018 - Big brand, small budget
Car Wash - Spring 2018 - 104
Car Wash - Spring 2018 - 105
Car Wash - Spring 2018 - Why now is the best time to plan to attend your industry trade show
Car Wash - Spring 2018 - 107
Car Wash - Spring 2018 - 108
Car Wash - Spring 2018 - 109
Car Wash - Spring 2018 - 110
Car Wash - Spring 2018 - Five reasons to offer unlimited washes
Car Wash - Spring 2018 - 112
Car Wash - Spring 2018 - 113
Car Wash - Spring 2018 - 114
Car Wash - Spring 2018 - Listen, learn & earn
Car Wash - Spring 2018 - 116
Car Wash - Spring 2018 - 117
Car Wash - Spring 2018 - 118
Car Wash - Spring 2018 - 119
Car Wash - Spring 2018 - 120
Car Wash - Spring 2018 - Recruiting top talent
Car Wash - Spring 2018 - 122
Car Wash - Spring 2018 - 123
Car Wash - Spring 2018 - 124
Car Wash - Spring 2018 - An economic outlook for the car wash industry
Car Wash - Spring 2018 - 126
Car Wash - Spring 2018 - 127
Car Wash - Spring 2018 - The right way to deal with difficult customers and situations
Car Wash - Spring 2018 - 129
Car Wash - Spring 2018 - 130
Car Wash - Spring 2018 - 131
Car Wash - Spring 2018 - Four tips for leading in uncertain times
Car Wash - Spring 2018 - 133
Car Wash - Spring 2018 - 134
Car Wash - Spring 2018 - 135
Car Wash - Spring 2018 - 136
Car Wash - Spring 2018 - Test your emerging technology I.Q.
Car Wash - Spring 2018 - 138
Car Wash - Spring 2018 - 139
Car Wash - Spring 2018 - 140
Car Wash - Spring 2018 - Communicating trust in the digital age
Car Wash - Spring 2018 - 142
Car Wash - Spring 2018 - 143
Car Wash - Spring 2018 - 144
Car Wash - Spring 2018 - Jimmy Starnes, Wash Me Now
Car Wash - Spring 2018 - 146
Car Wash - Spring 2018 - 147
Car Wash - Spring 2018 - 148
Car Wash - Spring 2018 - Ben Melendez, Vintage Car Wash
Car Wash - Spring 2018 - 150
Car Wash - Spring 2018 - Marla Mayer, Weiss Guys’ Car Wash
Car Wash - Spring 2018 - 152
Car Wash - Spring 2018 - 153
Car Wash - Spring 2018 - Take a Tour: WOW Car Wash
Car Wash - Spring 2018 - 155
Car Wash - Spring 2018 - 156
Car Wash - Spring 2018 - 157
Car Wash - Spring 2018 - Automotive technology
Car Wash - Spring 2018 - 159
Car Wash - Spring 2018 - 160
Car Wash - Spring 2018 - 161
Car Wash - Spring 2018 - The “How” of Carwashing
Car Wash - Spring 2018 - 163
Car Wash - Spring 2018 - Blast from the Past
Car Wash - Spring 2018 - 165
Car Wash - Spring 2018 - Download It!
Car Wash - Spring 2018 - Marketing Minute
Car Wash - Spring 2018 - 168
Car Wash - Spring 2018 - Top Tweets
Car Wash - Spring 2018 - Ask Champ
Car Wash - Spring 2018 - 171
Car Wash - Spring 2018 - Advertiser Index
Car Wash - Spring 2018 - 173
Car Wash - Spring 2018 - 174
Car Wash - Spring 2018 - 175
Car Wash - Spring 2018 - 176
Car Wash - Spring 2018 - 177
Car Wash - Spring 2018 - 5 Things
Car Wash - Spring 2018 - cover3
Car Wash - Spring 2018 - cover4
Car Wash - Spring 2018 - outsert1
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