Car Wash - Summer 2015 - (Page 14)

chiP and Pin By F ion a Solt e S in recent months, talk of Chip and PIN, "EMV" and smart credit cards has all focused on the impending deadline of October 2015. By that month, U.S. merchants are expected to have migrated to a different sort of payment system, one that depends primarily on an embedded chip rather than the traditional magnetic stripe; such technology already is in widespread use elsewhere. But that's not the whole story. 14 Despite the ever-increasing pitch of the conversation in the U.S. - reminiscent in some ways of the days prior to Y2K - the shift to the Europay, MasterCard, Visa (EMV) standard is an option rather than a mandate. And it's one that even Visa specifically says small-ticket unattended merchants should consider carefully before making the jump. Here's the word from a Visa Chip Payment Acceptance statement issued in 2014: car wash magazine | www.carwaSh.org | Summer 2015 http://www.carwaSh.org

Table of Contents for the Digital Edition of Car Wash - Summer 2015

Letter From the Ica
By the Numbers
Overheard Online
Chip and Pi N Confusion?
New Techniques for Reducing the Ever-Increasing Costs of Health Care
The Car Wash Show 2015
Planning for Disaster
Motoring Ahead
What’s It Really Worth?
Wearing Too Many Hats?
Take a Tour
Wash Ideas
The Orgin of the Exterior Car Wash
Blast From the Past
Marketing Minute
Ask Champ
Download It!
Index of Advertisers
Focus on the Member

Car Wash - Summer 2015

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