Car Wash - Summer 2015 - (Page 14)
chiP and Pin
By F ion a Solt e S
in recent months, talk of Chip and PIN, "EMV"
and smart credit cards has all focused on the impending
deadline of October 2015. By that month, U.S. merchants
are expected to have migrated to a different sort of payment
system, one that depends primarily on an embedded chip
rather than the traditional magnetic stripe; such technology
already is in widespread use elsewhere.
But that's not the whole story.
Despite the ever-increasing pitch of the conversation in
the U.S. - reminiscent in some ways of the days prior to
Y2K - the shift to the Europay, MasterCard, Visa (EMV)
standard is an option rather than a mandate. And it's one that
even Visa specifically says small-ticket unattended merchants
should consider carefully before making the jump. Here's
the word from a Visa Chip Payment Acceptance statement
issued in 2014:
car wash magazine | www.carwaSh.org |
Table of Contents for the Digital Edition of Car Wash - Summer 2015
Letter From the Ica
By the Numbers
Chip and Pi N Confusion?
New Techniques for Reducing the Ever-Increasing Costs of Health Care
The Car Wash Show 2015
Planning for Disaster
What’s It Really Worth?
Wearing Too Many Hats?
Take a Tour
The Orgin of the Exterior Car Wash
Blast From the Past
Index of Advertisers
Focus on the Member
Car Wash - Summer 2015