Car Wash - Summer 2015 - (Page 42)
the secret to a
By charit y BurnS
it was 9:09 on a Sunday morning
when Larry Groipen received a call alerting
him that something terrible had happened
to his business, ERC Wiping Products. The
fourth big snow storm of the winter had
hit the town of Lynn, Massachusetts, the
night before, and now the ERC Wiping
Product's water alarm, sprinkler alarm and
burglar alarm were all going off. It wasn't
until Groipen turned on the news that he
fully understood what had happened -
disaster had struck. "The roof collapsed in
one section, and the force of the collapse
blew out the front section of the building
that faced the street," Groipen explained.
The damage seemed insurmountable. And
yet, within two days, ERC Wiping Products
was up and running again.
According to Groipen, the company's
quick recovery was due in large part to the
well-thought-out disaster preparedness plan,
which Groipen and his management team
had been developing for years. "The paranoia factor had been sitting in our minds,
and we had taken the time to develop lists of
contacts and who we would call first, what
we would do second, and we also broke it
down into what we would do if we had a
problem for a day, a few days, or an extended
period of time," Groipen said.
creating the Plan
Groipen and his management team had
done something all small businesses should
do: They brainstormed every possible
disaster scenario and the problems they
could entail, and then they devised strategies for dealing with those problems.
For example, Val Sweeney, ERC Wiping
Products vice president, explained, "I'm on
the customer side of the business, so I asked
myself: What are we going to do if our electricity is shut off and we lose our phone? If
someone calls, I don't want them to get a
busy signal. So we established a customer
re-direct service. If a call comes in and our
phones are down, it is re-directed to my cell
phone or Larry Groipen's."
As a result, when the roof collapsed, customers could call and even if they didn't
get through, they could leave a voicemail.
From the customer's perspective, it was
business as usual.
Groipen and his management team
also considered what would happen if they
couldn't get into their facility. To address
, New York.
L ong Island
and walls at
car wash magazine | www.carwaSh.org |
Table of Contents for the Digital Edition of Car Wash - Summer 2015
Letter From the Ica
By the Numbers
Chip and Pi N Confusion?
New Techniques for Reducing the Ever-Increasing Costs of Health Care
The Car Wash Show 2015
Planning for Disaster
What’s It Really Worth?
Wearing Too Many Hats?
Take a Tour
The Orgin of the Exterior Car Wash
Blast From the Past
Index of Advertisers
Focus on the Member
Car Wash - Summer 2015