Car Wash - Summer 2015 - (Page 65)

the origin of the exterior car wash In 1963, the very first exterior-only car wash opened in Appleton, Wisconsin. This new business model allowed for car wash owners to cut costs while still giving customers what they wanted. By k i m B e r ly B row n The late 1940s and early '50s were the height of classic American road culture, a time when flashy hot rods sporting whitewall tires reigned supreme on the highways, and a gallon of gasoline cost less than a quarter. Car washes too were far different beasts than they are today. "A car wash back then would be what we call today 'full service,'" says Dan Pecora, the owner of Erie Brush & Manufacturing, a Chicago-based detailing and car wash supply manufacturer. Express car washes weren't even dreamed up yet: Most car washes during the mid-20th century were operated by dozens of employees, and a car wash attendant drove a customer's car into the wash; both the interior and exterior of the car were cleaned and then dried by hand. It was not only a time-consuming process - it also sometimes put the customer's prized automobile in the hands of a young, inexperienced driver. As a child during the '50s, Dan and his father, Carlo Pecora, used to make hog's hair car wash brushes (a specialized brush that's easier on a car's paint job and is made of real hog's hair) at night in the basement of their The '50s were the height of the classic American road culture, a time when flashy hot rods sporting white-wall tires reigned supreme on the highways and a gallon of gasoline cost less than a quarter. Car washes too were far different beasts than they are today. Dan and Carlo Pecora circa 1950. Milwaukee home. During the day, Carlo would hit the road selling the brushes. It was during all those trips to those countless car washes that Dan's father developed an idea to help speed up the car washing process. The idea was relatively straightforward: create a simplified car wash that specialized in exterior washing only. In 1962, Carlo Pecora purchased property in Appleton, Wisconsin, and the following year he Summer 2015 | car wash magazine | www.carwaSh.org 65 http://www.carwaSh.org

Table of Contents for the Digital Edition of Car Wash - Summer 2015

Letter From the Ica
By the Numbers
Overheard Online
Chip and Pi N Confusion?
New Techniques for Reducing the Ever-Increasing Costs of Health Care
The Car Wash Show 2015
Planning for Disaster
Motoring Ahead
What’s It Really Worth?
Wearing Too Many Hats?
Take a Tour
Wash Ideas
The Orgin of the Exterior Car Wash
Blast From the Past
Marketing Minute
Ask Champ
Download It!
Index of Advertisers
Focus on the Member

Car Wash - Summer 2015

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