Car Wash - Summer 2016 - (Page 87)
How to Give Your
Local Business an
BY RIEVA LESONSK Y
IF YOU OPERATE a "local business"
(meaning one that gets most of its customers from your local area), don't overlook the
Internet as an important way to attract new
customers and stay top of mind with existing customers or past customers. According
to Google research, having good online
information gets more people to shop in
brick-and-mortar stores and businesses.
For local businesses, there are some specific steps to take to make sure that your
business can be found by searchers in your
geographical area. Because after all, you
want local shoppers. So being found by
local searchers is the name of the game
for you -- not just Web visibility in general.
Here's a checklist of important steps to
take for local SEO:
1. ADDRESS THE BASICS
OF STANDARD SEO
Every website owner should pay attention to some standard types of search
engine optimization (called SEO). Think
of a well optimized website as the foundation for good local search visibility.
At a minimum, this includes making
sure you use relevant keywords (i.e., terms
that people might search for) in your content. Your site should have enough relevant
content so that you draw in visitors with
informational articles, product descriptions
and other types of content that prospective
customers might be searching for. Also, you
need to keep that content fresh by updating
it and adding to it from time to time. Good
content not only helps attract visitors but it
helps your site rank higher in search results
for related searches. Also pay attention to
the technical fundamentals of your site.
Search engine spiders need to be able to
find and index all your relevant content.
Speed of your site pages is also important
to search engines these days.
2. INCLUDE INFORMATION
ABOUT YOUR BUSINESS ON
Check your website. Is it easy to find
your address for each of your locations?
Is all information accurate? Are there
phone numbers and email addresses?
Are your products and services listed?
SUMMER 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Summer 2016
Letter from the ICA
By the Numbers
Along for the Ride
Employee Training Is Critical to Success
New & Improved
Funding Your Big Idea
Be Prepared to Stop
The Car Wash Show 2016
ICA Unveils New Strategic Plan
Take a Tour
Blast from the Past
Car Wash - Summer 2016