Car Wash - Summer 2016 - (Page 87)

marketingminute How to Give Your Local Business an Online Marketing Tune-up BY RIEVA LESONSK Y IF YOU OPERATE a "local business" (meaning one that gets most of its customers from your local area), don't overlook the Internet as an important way to attract new customers and stay top of mind with existing customers or past customers. According to Google research, having good online information gets more people to shop in brick-and-mortar stores and businesses. For local businesses, there are some specific steps to take to make sure that your business can be found by searchers in your geographical area. Because after all, you want local shoppers. So being found by local searchers is the name of the game for you -- not just Web visibility in general. Here's a checklist of important steps to take for local SEO: 1. ADDRESS THE BASICS OF STANDARD SEO Every website owner should pay attention to some standard types of search engine optimization (called SEO). Think of a well optimized website as the foundation for good local search visibility. At a minimum, this includes making sure you use relevant keywords (i.e., terms that people might search for) in your content. Your site should have enough relevant content so that you draw in visitors with informational articles, product descriptions and other types of content that prospective customers might be searching for. Also, you need to keep that content fresh by updating it and adding to it from time to time. Good content not only helps attract visitors but it helps your site rank higher in search results for related searches. Also pay attention to the technical fundamentals of your site. Search engine spiders need to be able to find and index all your relevant content. Speed of your site pages is also important to search engines these days. 2. INCLUDE INFORMATION ABOUT YOUR BUSINESS ON YOUR WEBSITE Check your website. Is it easy to find your address for each of your locations? Is all information accurate? Are there phone numbers and email addresses? Are your products and services listed? SUMMER 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 87 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Summer 2016

Letter from the ICA
By the Numbers
Overheard Online
Along for the Ride
Employee Training Is Critical to Success
New & Improved
Funding Your Big Idea
Be Prepared to Stop
Study This!
The Car Wash Show 2016
Future Leaders
ICA Unveils New Strategic Plan
Take a Tour
Wash Ideas
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things

Car Wash - Summer 2016