Car Wash - Summer 2016 - (Page 9)

LETTER FROM THE ICA THE OFFICIAL PUBLICATION OF INTERNATIONAL CARWASH ASSOCIATION® 230 EAST OHIO STREET SUITE 603 CHICAGO, IL 60611 WWW.CARWASH.ORG +1 (888) 422-8422 INFO@CARWASH.ORG ICA STAFF ERIC WULF CHIEF EXECUTIVE OFFICER EWULF@CARWASH.ORG CLAIRE MOORE CHIEF OPERATING OFFICER CMOORE@CARWASH.ORG CARRIE NORTH DIRECTOR OF SALES CNORTH@CARWASH.ORG WELCOME TO THE Summer 2016 edition of CAR WASH Magazine, the car wash industry's premier publication. It was no small task to attempt to capture the energy and excitement that we experienced with many of you in Nashville for The Car Wash Show 2016 in the pages that follow. In what was our largest show in a decade, we also set new records for attendance at our educational sessions and were thrilled with our first visit to the Music City Center, one of the world's most beautiful event venues. Our outdoor concert on the first night was truly a celebration of a great week, and a great time for professional car washing. This year's event was also special as the first edition of The Car Wash Show that was partnered with the Automotive Oil Change Association. A concept that has long been discussed amongst our boards, members and exhibitors was finally realized, with outstanding feedback from both communities. Together with our other partner, Western Carwash Association, The Car Wash Show has become an even more important platform for learning, networking and purchasing-while also serving as an economic engine to support the important member-focused initiatives of each association. We look forward to continuing to build on those partnerships in 2017 and beyond. I hope you will pay special attention to the article on page 73 that describes International Carwash Association's new strategic plan. This plan, the result of nearly two years of work, charts important new courses for ICA and clearly states our thinking, priorities and values. I invite you to provide your feedback by clicking on the "strategic plan" link at Finally, I hope you will also review the information on pages 78 and 81 about our new Events Series, including Splash!, coming up this October in Las Vegas. Consistent with our new strategic plan, we are excited to provide new platforms for the car wash community to gain new ideas, tools and friendships that will build your business and enrich your results. Please join us in Las Vegas, Munich, Zurich, Strasbourg, Georgia or Chicago later this year. These will be special experiences that you won't want to miss. Feel free to give me a ring if you have any questions. Until then, "Roller Up"!   MEGAN CLARK DIRECTOR OF MEMBERSHIP MCLARK@CARWASH.ORG MATT DEWOLF DIRECTOR OF CORPORATE MARKETING & EDITOR-IN-CHIEF MDEWOLF@CARWASH.ORG BOGDAN MANTA DIRECTOR OF SALES - EUROPE BMANTA@CARWASH.ORG SOPHIE SANDERS TRADE SHOW DIRECTOR - EUROPE SSANDERS@CARWASH.ORG OTTO VIERSEN EXHIBITION MANAGEMENT - EUROPE OVIERSEN@CARWASH.ORG MARY SMITH TRADE SHOW DIRECTOR MSMITH@CARWASH.ORG EDITORIAL & ADVERTISING STAFF JENNIFER LIPNER MANAGING EDITOR TROY WOODHAM PUBLISHER TABITHA JENKINS SALES MANAGER JASON RUPPERT PUBLICATION DIRECTOR KEVIN TRAN MARKETING GORDON KLASSEN LAYOUT AND DESIGN ADVERTISING SALES CHRIS CHICCARELLO, KRYS D'ANTONIO, ADAM FIRESTONE, JANET FRANK, KEN KEPLER, DEBBI MCCLANAHAN, JAMIE WILLIAMS, JASON ZAWADA PUBLISHED BY 5950 NW 1ST PLACE GAINESVILLE, FL 32607 PUBLISHED JUNE 2016 ICW-Q0216/3340 Eric FOR ADVERTISING INQUIRIES: PLEASE CONTACT TABITHA JENKINS DIRECTLY AT (352) 333-3468. © 2016 NAYLOR, LLC. ALL RIGHTS RESERVED. THE CONTENTS OF THIS PUBLICATION MAY NOT BE REPRODUCED B Y ANY MEANS, IN WHOLE OR PART, WITHOUT THE PRIOR WRITTEN CONSENT OF THE PUBLISHER. SUMMER 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 9 http://WWW.CARWASH.ORG http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Summer 2016

Letter from the ICA
By the Numbers
Overheard Online
Along for the Ride
Employee Training Is Critical to Success
New & Improved
Funding Your Big Idea
Be Prepared to Stop
Study This!
The Car Wash Show 2016
Future Leaders
ICA Unveils New Strategic Plan
Take a Tour
Wash Ideas
Blast from the Past
Download It!
Marketing Minute
Top Tweets
Ask Champ
Advertiser Index
5 Things

Car Wash - Summer 2016