Car Wash - Summer 2016 - (Page 9)
LETTER FROM THE ICA
THE OFFICIAL PUBLICATION OF
230 EAST OHIO STREET
CHICAGO, IL 60611
+1 (888) 422-8422
CHIEF EXECUTIVE OFFICER
CHIEF OPERATING OFFICER
DIRECTOR OF SALES
WELCOME TO THE Summer 2016 edition of CAR WASH Magazine, the car wash
industry's premier publication.
It was no small task to attempt to capture the energy and excitement that we experienced
with many of you in Nashville for The Car Wash Show 2016 in the pages that follow. In what
was our largest show in a decade, we also set new records for attendance at our educational
sessions and were thrilled with our first visit to the Music City Center, one of the world's
most beautiful event venues. Our outdoor concert on the first night was truly a celebration
of a great week, and a great time for professional car washing.
This year's event was also special as the first edition of The Car Wash Show that was
partnered with the Automotive Oil Change Association. A concept that has long been
discussed amongst our boards, members and exhibitors was finally realized, with outstanding feedback from both communities. Together with our other partner, Western Carwash
Association, The Car Wash Show has become an even more important platform for learning, networking and purchasing-while also serving as an economic engine to support the
important member-focused initiatives of each association. We look forward to continuing
to build on those partnerships in 2017 and beyond.
I hope you will pay special attention to the article on page 73 that describes International
Carwash Association's new strategic plan. This plan, the result of nearly two years of work,
charts important new courses for ICA and clearly states our thinking, priorities and values.
I invite you to provide your feedback by clicking on the "strategic plan" link at carwash.org.
Finally, I hope you will also review the information on pages 78 and 81 about our new
Events Series, including Splash!, coming up this October in Las Vegas. Consistent with our
new strategic plan, we are excited to provide new platforms for the car wash community to
gain new ideas, tools and friendships that will build your business and enrich your results.
Please join us in Las Vegas, Munich, Zurich, Strasbourg, Georgia or Chicago later this
year. These will be special experiences that you won't want to miss. Feel free to give me a
ring if you have any questions.
Until then, "Roller Up"!
DIRECTOR OF MEMBERSHIP
DIRECTOR OF CORPORATE MARKETING
DIRECTOR OF SALES - EUROPE
TRADE SHOW DIRECTOR - EUROPE
EXHIBITION MANAGEMENT - EUROPE
TRADE SHOW DIRECTOR
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PUBLISHED JUNE 2016
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SUMMER 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG
Table of Contents for the Digital Edition of Car Wash - Summer 2016
Letter from the ICA
By the Numbers
Along for the Ride
Employee Training Is Critical to Success
New & Improved
Funding Your Big Idea
Be Prepared to Stop
The Car Wash Show 2016
ICA Unveils New Strategic Plan
Take a Tour
Blast from the Past
Car Wash - Summer 2016