Car Wash - Fall 2015 - (Page 63)

the UnDerlYing Problem for car wash owners safelY By deL WiLLiams hanDling roaD grit can act like sandpaper, rubbing against the automotive paint jobs that car wash owners are trying to clean and shine. Gritty road debris, such as small sand particles, often stick to car surfaces due to adhesion, particularly when adhered with dirt or oil. "Since sand is many times harder than the paint surface, it can mar the surface of paint jobs if left in place," said Dan Pecora, owner of Erie Brush & Manufacturing (www.eriebrush.com), a supplier of car wash brush and detailing supplies. "So the grit must go." While grit is a problem for any paint job, black cars tend to show the marring from grit more than Debris like sanDY grit can eliminate UP to 80% of car wash comPlaints other colors. According to a DuPont Automotive Popularity Report, 18 percent of cars in North America are black, and black is the second most popular car color after white. "Since many of the car wash complaints come from grit-related paint marring, particularly of black cars, handling the issue can improve both your process and profits," Pecora said. "Solving the grit problem can cost just pennies per car, and at the same time retain clients who may be worth $10,000 in lifetime business." The problem with cleaning black cars can be caused by the grit stuck in the stiffer, harsher fall 2015 | car wash magazine | www.carwash.org 63 http://www.eriebrush.com http://www.carwash.org

Table of Contents for the Digital Edition of Car Wash - Fall 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
What do your customers think about your business?
False alarm
Pricing yourself into profit
Don’t hate the haters
Data security essentials
The Car Wash Show 2015 Best Booth Award
Top 10 employee handbook mistakes
IP surveillance cameras
Grit, the underlying problem for car wash owners
Stand out from the crowd
Update from ICA working group
Wash Ideas
Women in Car Wash
WaterSavers
Blast from the Past
Marketing Minute
Ask Champ
Download It!
Focus on a Member
Top Tweets
Safety Tip
Index of Advertisers
5 Things

Car Wash - Fall 2015

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