Car Wash - Fall 2015 - (Page 9)

letter from the ica THE OFFICIAL PUBLICATION OF international carwash association® 230 EasT OhiO sTREET suiTE 603 ChiCaGO, iL 60611 WWW.CaRWash.ORG +1 (888) 422-8422 iNFO@CaRWash.ORG

ica staff ERIC WULF ChiEF EXECuTiVE OFFiCER EWuLF@CaRWash.ORG CLAIRE MOORE ChiEF OPERaTiNG OFFiCER CMOORE@CaRWash.ORG CARRIE NORTH DiRECTOR OF saLEs CNORTh@CaRWash.ORG MEGAN CLARK DiRECTOR OF MEMBERshiP MCLaRK@CaRWash.ORG Welcome to the latest edition of CAR WASH Magazine - and, if you are reading this at the RAI Convention Center in Amsterdam - welcome to the first edition of Car Wash Show Europe! We are very excited to be bringing car wash operators and suppliers from around the world together for the first event in Europe that puts car wash first. At the time of this writing, we already have more exhibiting car wash companies than any other event in Europe and visitors confirmed from 25 countries on five continents! In addition to our excitement, we are also humbled and thankful for the support that has been given to International Carwash Association from operators and suppliers. Our commitment is to do everything possible to make this first event a smashing success - and the next one even better! As we head toward 2016, we'll be sharing some exciting news about new events that we'll be hosting throughout the year. We've imagined new options for car wash professionals to learn, networking and have fun - with plenty of emphasis on fun. One thing we can promise you: It won't be like anything else you've seen from International Carwash Association. Finally, with the season of thanks soon upon us, I want to thank each of our members and partners for helping make 2016 such a success. From the largest attendance increase in the history of The Car Wash Show, to the launch of Car Wash Show Europe, to our largest membership total in nearly a decade - and more, this past year has certainly been one to remember. Of course, none of those results are possible without the innovation, determination and tenacity of the car wash industry - and it's that for which we are most thankful. Sincerely, MATT DEWOLF DiRECTOR OF CORPORaTE MaRKETiNG & EDiTOR-iN-ChiEF MDEWOLF@CaRWash.ORG MATS VAN MUNSTER CaR Wash shOW EuROPE saLEs MVaNMuNsTER@CaRWash.ORG MARY SMITH TRaDE shOW DiRECTOR MsMiTh@CaRWash.ORG eDitorial & aDVertising staff JULIE AHLGREN MaNaGiNG EDiTOR TROY WOODHAM PuBLishER HEATHER MCMILLEN saLEs MaNaGER JASON RUPPERT PuBLiCaTiON DiRECTOR LAUREN BRANIN MaRKETiNG GORDON KLASSEN LaYOuT aND DEsiGN ADVERTISING SALES JasON BuLLOCK, ChRis ChiCCaRELLO, KRYs D'aNTONiO, aDaM FiREsTONE, JaNET FRaNK, BiLL LOVETT, DEBBi MCCLaNahaN, JasON RuPPERT, JaMiE WiLLiaMs, JasON ZaWaDa PUblisheD bY Eric Wulf CEO +1 (312) 673-4721 5950 NW 1sT PLaCE GaiNEsViLLE, FL 32607 PuBLishED sEPTEMBER 2015/ iCW-Q0315/2158 for aDVertising inQUiries: PLEASE CONTACT HEATHER MCMILLEN DIRECTLY AT (352) 333-3477. © 2015 NaYLOR LLC. aLL RiGhTs REsERVED. ThE CONTENTs OF This PuBLiCaTiON MaY NOT BE REPRODuCED BY aNY MEaNs, iN WhOLE OR PaRT, WiThOuT ThE PRiOR WRiTTEN CONsENT OF ThE PuBLishER. fall 2015 | car wash magazine | 9 http://WWW.CaRWash.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
What do your customers think about your business?
False alarm
Pricing yourself into profit
Don’t hate the haters
Data security essentials
The Car Wash Show 2015 Best Booth Award
Top 10 employee handbook mistakes
IP surveillance cameras
Grit, the underlying problem for car wash owners
Stand out from the crowd
Update from ICA working group
Wash Ideas
Women in Car Wash
Blast from the Past
Marketing Minute
Ask Champ
Download It!
Focus on a Member
Top Tweets
Safety Tip
Index of Advertisers
5 Things

Car Wash - Fall 2015