Car Wash - Fall 2016 - 11


LETTER FROM THE ICA

THE OFFICIAL PUBLICATION OF
INTERNATIONAL CARWASH
ASSOCIATIONĀ®
230 EAST OHIO STREET
SUITE 603
CHICAGO, IL 60611
WWW.CARWASH.ORG
+1 (888) 422-8422
INFO@CARWASH.ORG
ICA STAFF

AWESOME PRIZES

We're giving away tons of great prizes,
including equipment from the vendor
community (anyone need a free dryer?) as
well as 4K TVs, jewelry, gift cards, Fitbits,
Drones and more. And there will be plenty
of food and drink to keep everyone satiated.
INTERNATIONAL CARWASH
ASSOCIATION, in partnership with
Western Carwash Association, launched
Splash! earlier this year as part of its new
strategic plan.
That's boring. You know why we really
started Splash!? Because we wanted to find
more reasons to bring our car wash community together. Let's face it, we're a pretty
fun group.
We also wanted to do something different. Different even from our own (very
successful) The Car Wash Show and Car
Wash Show Europe. We all spend a lot of
time at trade shows. Why would we want
to make one just like the others?
There will be sponsor companies on
hand at kiosks, but this event is engineered
to be about the people, the experiences,
and the opportunity to share knowledge.
How's it different you ask?

TED... ER... WASH TALK

You sent in your pressing issues, we're
going to deliver potential solutions. More
than 30 different 15-minute Wash Talks
will take place throughout the event, all
on stages in one big room.
The event is right around the corner;
Oct. 25-26. But the beauty of it is that it's a
24-hour event. Come in to Las Vegas early
on Oct. 25, come see us at The Mirage and
stay the night, and fly out late on Oct. 26.
Whether it's over coffee or a beer, at
sponsor demonstrations or interactive
displays, during happy hour or hands-on
workshops, you'll have no trouble getting
the product info, pro tips and industry news
you need - all in one big easy-to-work
room full of people who can help you make
your business better.
I'm excited to see everyone in Las Vegas!

CLAIRE MOORE
CHIEF OPERATING OFFICER
CMOORE@CARWASH.ORG
CARRIE NORTH
DIRECTOR OF SALES
CNORTH@CARWASH.ORG
MEGAN CLARK
DIRECTOR OF MEMBERSHIP
MCLARK@CARWASH.ORG
MATT DEWOLF
DIRECTOR OF CORPORATE MARKETING
& EDITOR-IN-CHIEF
MDEWOLF@CARWASH.ORG
BOGDAN MANTA
DIRECTOR OF SALES - EUROPE
BMANTA@CARWASH.ORG
SOPHIE SANDERS
TRADE SHOW DIRECTOR - EUROPE
SSANDERS@CARWASH.ORG
OTTO VIERSEN
EXHIBITION MANAGEMENT - EUROPE
OVIERSEN@CARWASH.ORG
MARY SMITH
TRADE SHOW DIRECTOR
MSMITH@CARWASH.ORG
EDITORIAL & ADVERTISING STAFF
HEATHER WILLIAMS
MANAGING EDITOR
GORDON KLASSEN
LAYOUT & DESIGN
TROY WOODHAM
PUBLISHER
KEVIN TRAN
MARKETING
TABITHA JENKINS
SALES MANAGER
JASON RUPPERT
SALES DIRECTOR

A SHOW FLOOR
LIKE NO OTHER

One look at the show floor and you'll
realize very quickly you're not at a typical
car wash industry show. We've spent time
designing a show floor with a unique layout
engineered to create interactive experiences and provide plenty of opportunities
to meet up with friends both old and new.

ERIC WULF
CHIEF EXECUTIVE OFFICER
EWULF@CARWASH.ORG

Matt DeWolf
Director of Marketing
& Editor In Chief
mdewolf@carwash.org
+1 (612) 293-4256

ADVERTISING SALES
CHRIS CHICCARELLO, KRYS D'ANTONIO,
ADAM FIRESTONE, JANET FRANK,
KEN KEPLER, DEBBI MCCLANAHAN,
JAMIE WILLIAMS, JASON ZAWADA
PUBLISHED BY

5950 NW 1ST PLACE
GAINESVILLE, FL 32607
PUBLISHED SEPTEMBER 2016
ICW-Q0316/3336
FOR ADVERTISING INQUIRIES:
PLEASE CONTACT TABITHA JENKINS
DIRECTLY AT (352) 333-3468.
Ā© 2016 NAYLOR, LLC. ALL RIGHTS RESERVED.
THE CONTENTS OF THIS PUBLICATION MAY
NOT BE REPRODUCED B Y ANY MEANS, IN
WHOLE OR PART, WITHOUT THE PRIOR
WRITTEN CONSENT OF THE PUBLISHER.

FALL 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

11


http://WWW.CARWASH.ORG http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
https://www.nxtbook.com/naylor/ICWQ/ICWQ0218
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