Car Wash - Fall 2016 - 22


that will soon spread across the country.
"Usually, laws that are passed out there are
working their way east, south and north,"
Andre said. "For instance, in Seattle, the
minimum wage is up to $15 per hour, and
there is also talk about passing labor laws to
require predictive scheduling, which would
require employers to guarantee employees
a set number hours of work, and once you
set their schedules you really can't change
them. Laws like that would make it very
hard for the car wash industry, which is a
predominantly weather-driven."

Even though express exteriors are
expected to dominate the industry, there
will still be customers who want their interiors cleaned at flex or full-service washes.
However, the rising cost of labor will make
offering these services more difficult. In
response to this problem, Andre believes
there will be a push toward more manufacturers looking at ways to automate the
cleaning of interiors to reduce labor. For
instance, Andre expects that technology
will be used to automate window cleaning.
On the other hand, in an industry with a

growing emphasis on fast and cheap service,
some believe that personalized service is
what sets them apart from the competition.
Mike Dahm, owner and operator of
Mike's Carwash, which has been in business since 1948, says his operation's competitive edge comes from the service they
offer. According to Dahm, "In our business, we think it is about repeat customers.
We want them coming back, and we want
them telling their friends about us. So,
we try to empower our team members to
make decisions and provide personalized
customer service."
Dahm admits that labor is going to be
a challenge and that operations are going
to be competing with each other to find
the top talent, which includes everyone
from managers to associates. But he thinks
the talent is out there. "It goes back to the
golden rule: treat people how you want to
be treated. Nice pay and benefits - whatever we can do to really take care of our
team members. That's what I take from
my dad and uncle who founded Mike's
back in '48. Their motto was take care of
your team members because if they're not
feeling real good, how could they take care
of the customer?" Dahm said.

ACCOMMODATING THE
YOUNG CROWD

Roman agrees that there will still be customers who prefer quality service over
speed and automation. He attributes this
increasingly divided industry to a shift in
the customer base, which has just begun:
the rise of Millennials and the gradual
disappearance of baby boomers from
roadways. According to the U.S. Census,
as of June 2015, millennials (those born
between 1982 and 2000) are currently the
largest living generation at 83.1 million,
surpassing baby boomers by more than
700,000.
Today, baby boomers (who are 51 to 70
years old) still play a considerable roll in
the market, and as long as they're driving,
there will be a demand for personalized
service. Roman, who got his first taste for
the industry in 1967 when he took a summer job as a washer at a local operation,
says that his generation still wants service.
"I don't want to wash my own windows. I
like the express car wash. It does a good
job. It's quick, but I do not want to vacuum
my own car. It's 95 degrees outside. The

22

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Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
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